Wednesday, 1 May 13
May 13, 2015
Wednesday, 1 May 13
How To Use Your Website To Generate Leads, Customers &
Sales For Your Business
Wednesday, 1 May 13
Buying Behaviour Has Changed
• search online
• do research & educate themselves
• listen & ask peers - reviews - social media (Bob Harper Story)
• think of your own behaviour when deciding to purchase something significant
Wednesday, 1 May 13
• All this means you MUST have a credible online presence, otherwise you are unlikely to be a buying option for them
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Have you ever tweeted or facebooked a company for info/support?
Wednesday, 1 May 13
Let’s Test Who Is The Most Digitally Savvy...
Do you have broadband at home?
Have you researched a purchase online before buying?
Do you have a smartphone?
Have you used your smartphone for banking?
Do you have a fun app to recommend?
Have you ever tweeted or facebooked a company for info/support?
Have you successfully tried online dating?Wednesday, 1 May 13
What Is Your Biggest Challenge?
Wednesday, 1 May 13
Ambient Music...
Wednesday, 1 May 13
How Do We CreateA Website That Sells?
Qualified Traffic + Conversions = Sales
Wednesday, 1 May 13
A visitor who is looking for exactly what you have to offer
Qualified Traffic + Conversions = Sales
Wednesday, 1 May 13
A visitor who is looking for exactly what you have to offer
Qualified Traffic + Conversions = Sales
Paid
Wednesday, 1 May 13
A visitor who is looking for exactly what you have to offer
Qualified Traffic + Conversions = Sales
Paid Free
Wednesday, 1 May 13
Qualified Traffic + Conversions = Sales
Performing The Most Wanted ActionThat YOU Want Them To Take
Wednesday, 1 May 13
Qualified Traffic + Conversions = Sales
Performing The Most Wanted ActionThat YOU Want Them To Take
Initially it might be to:
click a buttonwatch a videogive email address
Wednesday, 1 May 13
Qualified Traffic + Conversions = Sales
Performing The Most Wanted ActionThat YOU Want Them To Take
Ultimately it is to:
Buy A ProductorContact You
Initially it might be to:
click a buttonwatch a videogive email address
Wednesday, 1 May 13
What Is The Most Wanted Action On This Page?
Wednesday, 1 May 13
Versus Most Wanted Action On This Page?
Wednesday, 1 May 13
Why People Don’t Buy
• Lack of Trust
• Fear of making a wrong decision
• Uncertainty
• Lack of information
• First Impressions (Quoting Story)
We Need To Understand
Wednesday, 1 May 13
Vs.
Wednesday, 1 May 13
How To Build Trust
• Social Proof
nobody wants to be the only idiot to buy your product!
Wednesday, 1 May 13
•Reviews
Wednesday, 1 May 13
•Testimonials
Wednesday, 1 May 13
• Develop Relationship & Rapport
•Give Value and be Helpful
Wednesday, 1 May 13
Not Like This!
http://www.youtube.com/watch?v=sczUPdPo70g
Wednesday, 1 May 13
Length Of Time To Buy
• Show the buying matrix
• Which Is Why Email Marketing Is So Awesome
Wednesday, 1 May 13
• RaDaR Marketing As Framework
Remember That Buying Behaviour Has Changed
Wednesday, 1 May 13
• Reach = attracting new customers to consider your business
Word Of Mouth & Unbranded Search is the most common way customers discover products/services
Wednesday, 1 May 13
• Depth = Telling your products story. Giving them what they want for research, information, education, knowledge
Your website becomes your crown jewel for this
Wednesday, 1 May 13
• Relationship = maintain relationship with existing customers to get referrals and repeat purchases, plus build relationships with new customers
• Email Marketing Awesomeness Again!
Wednesday, 1 May 13
We Will Focus On Depth Of Content
This is how you turn yourwebsite visitor into a customer
Wednesday, 1 May 13
Depth =
• The Depth is the building of trust, authority and relationship through providing helpful, informative, educational content.
• You are giving value through CONTENT
Wednesday, 1 May 13
Awesome Depth Of Content Example
Wednesday, 1 May 13
Wednesday, 1 May 13
Wednesday, 1 May 13
OK, So What Types Of Content?
Wednesday, 1 May 13
The Buying Cycle
Wednesday, 1 May 13
Action Steps For You
content that is helpful, educational, informative, builds authority, develops trust
Focus On The General Content
Blogs, Posts, Articles
Wednesday, 1 May 13
But What Content Can I Possibly Give?
Ask these questions, then give the answers.
• What is the biggest problem my customer has?
fear, question, concern, worry, predicament, challenge, dilemma, need, desire, hope, dream
Wednesday, 1 May 13
• What is the biggest problem my customer has?
fear, question, concern, worry, predicament, challenge, dilemma, need, desire, hope, dream
Brainstorm!
Wednesday, 1 May 13
• How can you serve your customer?
• How can you help your customer?
Then begin to give them comprehensive answers
Wednesday, 1 May 13
Why Give The Answers?
• Law of Reciprocity
• People buy from those they know, like, trust
• Remove their fear of making a bad decision (discuss reasons people don’t buy and how to overcome this)
Wednesday, 1 May 13
Give The Answers!
• If you only do one thing online then do this!
Wednesday, 1 May 13
Proof It Works...
Wednesday, 1 May 13
Proof It Works...
www.foreverfit.tv
Wednesday, 1 May 13
SEO Benefits
Wednesday, 1 May 13
From No Enquiry To$100,000 Per WeekIn 3 Months
They Are Now Expanding With New Showrooms & More Staff
Wednesday, 1 May 13
Track & Measure To Improve
+
Wednesday, 1 May 13
So Much More ToTalk About...• Haven’t even discussed:
• Headline Copy
• Facebook Pages & Advertising
• Using Google Adwords Effectively
• Email Marketing
• Pricing
• Split Testing
• and so much more...Wednesday, 1 May 13
My Services
Search Engine OptimizationWebsite DevelopmentWebsite ConversionsContent Creation(articles, videos, copywriting, infographics, guides)
Whatever Needs To Be Done To Turn Your Website Into A Sales Generating Machine!
ROI Focused
Wednesday, 1 May 13
Have I Helped You WithMuch Of Your Problems?
Let’s Check...
Wednesday, 1 May 13
Questions?
www.billyelusiv.com
Wednesday, 1 May 13