Company Profile
Dec 06, 2014
Company Profile
Our Story
InsideOut.Today, operates as an online
marketing & communication consultancy hub for travel industry.
We are also a technology provider to support Telco operators, Media Companies and broadcasters in the creation, management and delivery of rich media contents.
About Us
Interact Egypt Becomes InsideOut Today
At first, we started as Interact Egypt, which was founded in 2009 by Andrea Volpini; its main office is in Cairo.
In 2012 InSideOut10 (based in Rome) became Interact Egypt’s major share holder.
In 2013 Insideout10 kickstarted a new venture in Salzburg, Austria among other partners, called Redlink
Finally in 2014 ….. Interact Egypt was rebranded to InsideOut Today under the insideout Group.
About Us
Our Philosophy
At InsideOut Today with this new entrepreneurial spirit, we also move from a traditional service/solution provider for Telco, media & Travel sectors to a community-based company, delivering next generation web technologies for “democratizing content”.
Always Startup
About Us
The Group
InsideOut.Today is part of InsideOut10 Group, which consists of:1. InsideOut.Today Regional hub for development and e-
marketing services serving the MENA region, based in Cairo
2. Insideout10 R&D headquarters in Rome focused on digital strategies serving European markets
3. RedLink Research arm focusing on web 3.0 & semantic web technologies and products, based in Salzburg.
About Us
We bring at your finger tips best technology providers worldwide
Our partners include RealNetworks, Teracue, Brightcove, Blackmagicdesign, Open Data Institute and many others.
Global PartnersAbout Us
The Management
Andrea Volpini Founder and GM
Fady Ramzy CEO
David Riccitelli COO
Remon Magdy CTO
Mina Shawk SDM
Amir Wafik Sales
Manager
About Us
Scope of Work
Innovation and Development
Smart content
management platforms
Web and mobile
Development
Multi-screen Video
Online Marketing
Semantic web solutions
About Us
Online Marketing Services for Travel
“Travel industry is all about the customer experience, we build and nurture it online”
Online MarketingServicesWhether you want to develop a strategic digital marketing
plan, generate more leads, increase rankings & traffic, increase social media fans & followers, build your email list, or run a contest.
At Inside Out Today We plan, develop, manage & execute
Online MarketingServices
We provide the following values• Online Strategy building• Brand online reputation
management• Customer online loyalty
management• E-commerce & online sales
support
Our vehicles to achieve those values• Augmented Reality• Online video productions • Web/mobile development• Online marketing services• Social Media monitoring • Content marketing
Online Marketing
Strategy Building
Social Media Optimization
Social Media Monitoring
Content Marketing
Search Engine Optimization
Search Engine Marketing
Email Marketing
Scan Media Marketing
Services
Social Media Contests platformOur social media contests platform imulti-porpose contest application that be configured in different scenarios.
• InsideOut can help your organization strengthen its brand by interacting & engaging with your target audience by developing and implementing custom made creative social media competitions to increase your returning customers and strengthen customer loyalty.
Services
Text Contest
Photo or Video
Contest
Course Catalogue
• Online identity 101 for travel• Social media tactics for travel industry • Online PR• Content Marketing• Online Advertising• Online Video Marketing• Social media for Media & Broadcasters
ServicesWe Provide training services customized to meet the needs of different segments
Training
Showcases
“We are creating a remarkable footprint the Egyptian travel industry by building the Online identity for Egypt and its touristic values”
Savoy Sharm GroupShowcase
A S
tory fro
m S
harm
el Sh
eikh
Savoy Sharm Group – Online Identity
Simple Target: Increasing online bookings
3. Closely following up with the marketing team to reach targets. In only 4 months Savoy In only 4 months Savoy is the most influential hotel over social
media in Sharm el Sheikh, heavily reflecting this on the online booking.
2. Delivering a workshop for the Savoy Marketing Team by introducing the concepts and tactics of E-marketing, with special focus on social media. Also
during the workshop, the online identity of Savoy was analyzed to understand the current situation and set the required goals
1. Providing full analysis about existing online identity for the hotel, an online SWOT analysis. Based on that we started working with their marketing tea building the
strategy for their online presence
Showcase
Our plan was ……
Savoy Sharm Group – Facbook ContestsShowcase
To boost Savoy's newly launched Facebook Fan Page, we designed, developed and launched 2 photo contest for Savoy
Savoy Sharm Group – Media impactShowcase
Immediately , media entities like Wamda were highlighting our campaign for Savoy!
Digital Media Services for Travel
“We Serve the worldwide hospitality, travel and related industries Through our innovative platforms”
Linked Open Data Strategy
Bringing Linked Open Data strategies in this sector with projects like the one being developed for Salzburgerland Tourismus which was presented at the Semantics Conference in September
Services
Linked Open Data
Vertical research activities like Tour Pack (on demand data driven touristic service package)
A scalable online service packaging and provisioning solution based on machine – prosessable semantics to support the hospitality industry in optimizing their revenue and profit management through easy and liquid booking across numerous channels and through numerous devices
Services
Linked Data As a Global integration standard
Accessing
Interacting
Value Exchange
Augmented Reality
“Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.” by wikipedia
Services
In the travel industry we provide unmatched Augmented Reality services for hotels which boosts customer loyalty in a dynamic innovative way!