Online Marketing for Small Businesses Social Media 101
Online Marketing for Small Businesses
Social Media 101
Three Things To Do With Social Media
Listen To Customers
Communicate With Customers
Engage Customers
Current Online Tools…
Talk To The Customer
Web Sites
Blogs
Email Marketing
Social Media
YOUCUSTOME
R
CUSTOME
R
CUSTOME
R
Content Is King
Why Is Content King
People Want To Be Entertained
People Want to Learn
People Have Specific Needs
Why Content Should Be Your King
Makes You An Authority
Helps You Develop A Following (pre-sale)
Develops Loyal Customers (post-sale)
Search Engines Feed On Relevant Content
How Content Is King - Entertainment
“Entertain” and Reinforce Your Brand
How Content Is King - Learn
5 Keys To Social Media
Conversation
Don’t SELL to Your Customers
Enter Their Discussions
Foster Discussions
Encourage Customer to Customer Discussion
Learn from Customers
Give, Give, Give, Take
Be informative
Be indispensable
Be helpful
Be fun
Be sharing
Giving People Never Need To Take
People Give To Them (Shhh)
My Friend Shashi
Social Media Swami For Network Solutions
Be Authentic
PR Spin Will Fail In Social Media
Lying Will Get You Nowhere
Honesty Builds Big Brownie Points
Measure
Know What Social Media Networks Work Best
Know What Content Is Most Desired
Know What Conversations Are Hottest
What To Communicate?
Request for Ideas
Job Vacancies
News
Customer Stories
Thoughts
Tips
4 Social Media Concepts
Word Of Mouth On Steroids
Everyone Is A Publisher
Don’t Vomit On Your Customers
Just Another Marketing Channel
Social Media Strategy
Talk To Experts
Establish Your Profiles
Listen (Search On Keywords)
Communicate With Customers
TWITTER 101
Create your profile (good photo)
Create Lists
Create Searches On Keywords
Join the conversation
TWITTER USES
Short Posts
Links To Other Sources
“Status Updates”
FACEBOOK 101
Create Your Own Personal Professional Page
Create Your Company’s Page
Use It To Build A Community Of Customers
Encourage THEM To Share And Post
You Share Content (in Context)
Content About Your Biz, Your Customers, etc
FACEBOOK USES
Videos
Photos
Conversations and Discussion
Community
LINKED IN 101
Find Out More About Clients, Companies and Competitors
Get Access To Connections In Your Networks’ Network
Complete Your Profile
Join, Start and Participate in Groups
• Twitter Is for Farming• Facebook is for Farming and
Hunting• LinkedIn Is for Hunting
Social Media Tools
Tools
TweetDeck, Hootsuite
RSS Reader
Klout
Brightcove, Blip.tv, Ustream, Tube Mogule, Viddler,
Bit.ly
TWEETDECK
Google.com/reader
Klout (influence)
Bit.ly – link shortener and tracking