Build your Online Identity and land your dream job
Jan 20, 2015
Build your Online Identity
and land your dream job
Stats• 79% of US hiring managers and recruiters reviewed online
information about job applicants. (Microsoft, 2009)
• 70% of US hiring managers rejected candidates based on what they found. (Microsoft, 2009)
• 45% of employers use social networking sites to research job candidates, a big jump from 22% last year. Another 11% plan to start using social networking sites for screening. (Career Builder, 2009)
• 76% of executives expect companies and recruiters to conduct a search of their name online during the hiring process
• 22% have never entered their own name into a search engine to determine what personal or professional information is uncovered. (Execunet, 2007)
• Every professional has an online reputation to protect
Usage
• 85% of businesses use Facebook as part of their marketing communications, followed by Twitter (77%), LinkedIn (58%) and YouTube (49%) (econsultancy.com)
• For job candidate checks, 29% use Facebook, 26% use LinkedIn and 21% use MySpace. One-in-ten (11%) search blogs while 7% follow candidates on Twitter. (Career Builder, 2009)
• The industries most likely to screen job candidates via social networking sites or online search engines include: Information Technology (63%) and Professional & Business Services (53%). (Career Builder, 2009)
Reasons for elimination• Inappropriate photographs or information – 53%
• Content about drinking or using drugs – 44%
• Bad-mouthed their previous employer, co-workers or clients – 35%
• Showed poor communication skills – 29%
• Made discriminatory comments – 26%
• Lied about qualifications – 24%
• Shared confidential information from previous employer – 20%
• Sent message using an emoticon – 14%
• Used text language such as GR8 (great) in an e-mail or job application – 16%
Source: Career Builder, 2009
Reasons for Hiring
18% of employers found content on social networking sites that caused them to hire the candidate. The top examples include:
•Profile provided a good feel for personality and fit – 50% •Profile supported professional qualifications – 39% •Candidate was creative – 38% •Candidate showed solid communication skills – 3% •Candidate was well-rounded – 33% •Other people posted good references about the candidate – 19% •Candidate received awards and accolades – 15%
Source: Career Builder, 2009
Everything starts with search
See what others can find about about you:Google yourself
Online ID Calculator
http://www.onlineidcalculator.com/index.php
Online ID Calculator
http://www.onlineidcalculator.com/index.php
What search retrieves?
• Social objects = pieces of content that can spark conversations (www.briansolis.com)
Optimize your Online Identity
Optimize your Social Objects
Optimize your Online Identity
Optimize your Social Objects
Optimize your Online Identity
Optimize your Social Objects
Optimize your Online Identity
Optimize your Social Objects
Optimize your Online Identity
Optimize your Social Objects
Optimize your Online Identity
Optimize your Social Objects
Every person becomes a media person because every person is publishing for her/his audience, peers, neighbors and community.
4 Step process
Get Found
Convert
Analyze
Optimize
Get Found
• Create content
• Publish
• Optimize
Share your passions
Publish your content
BlogNewsletter
BooksArticles
News Releases
YouTube
Vimeo Fickr
Rules:
• Be Authentic, be yourself
• Be transparent
• Join the conversations
• Support the Community
• Be relevant
Focus on building relationships
Pimp your profile
• “Get found”
• Tell stories
• Convince to do business with you
• Credibility
• Should be engaging
Get recommended
Communicate with your contacts
Use the Apps
LikedIn Tips
1. Pimp your profile2. Get recommended3. Engage
Profile
Connect/Become a fan
Privacy
Allow search engines find your profile
Share only what you want
Facebook Tips
• Fill in your profile
• Connect/become a fan
• Stay safe
Fill in your profile
Use the background
Twitter tips
• Be authentic/interesting
• Be generous RT and @reply
• Participate in tweetups
• Optimize using # hashtags
Blogging is your homebase
Showcasing your expertise
Blogging tips
• Consistency 2-3 posts/week
• Comment on other blogs
• Give credit
• Optimize content and build links
Photos
Upload & Tag photos
Video Content
Capture attention with video
More content
Create a Google profile
Convert
Convert using call to action & landing pages
Analysis
Your listening station
Digital Dirt
• Content that does not serve our brand
• Can be removed (hard)
• Can be swept under the carpet
Review
• Build your brand
• Go where your target audience is (FB, LI, Twitter, etc.)
• Optimize your content
• Convert
• Monitor
Adrian Chira, MBA
Blog: www.personalbrandgrader.com
Twitter: http://twitter.com/adrianchira
e-mail: [email protected]