Online Fundraising Strategy Q & A with Lucas and Ryan

with Ryan Doyon andLucas VanGombos

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

Ryan is our nonprofit support guru. He has been with FirstGiving for just over two years, and some of you have probably talked to him on the phone. He is a great resource for getting your FirstGiving account up and running, and answering questions. Ryan recently participated in the Santa Speedo run for Bottom Line.(Yes, he ran in a Speedo down the streets of Boston in December.)

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

Mistakes made by the nonprofit• Creating a FirstGiving page and not promoting it• Not customizing the nonprofit start page info or

putting up insufficient instructions• Not updating/editing the nonprofit thank you

and matching gift emails• Linking to the FirstGiving home page rather than

to the nonprofit start page

•Inviting pictures and banner•Instructions on how to get started•Lets supporters know that online fundraising is an easy and effective way to raise money.

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Mistakes made by the fundraisers• Not promoting their FirstGiving page• Not personalizing their page and telling their

friends and family the reason they are fundraising for your cause

• Setting up a team page, rather than linking individual pages to a team

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What do you recommend for a team size?• It all depends on your

nonprofit and the event.• Make sure fundraisers

each create a fundraising page and link to a team; they shouldn’t create a single team page.

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Promote "Doing something we haven’t listed?”• Promote it on your nonprofit’s

website, give step-by-step instructions, and link directly to your FirstGiving start page.

• Give your supporters ideas such as special milestones, donating in memory of someone, or donating in lieu of gifts.

Connects supporters directly

with start page.

Great call to action

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

When should we start with our marathon campaign?

As soon as you know you have marathon numbers, start promoting and fundraising.

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Set up your fundraisers for success by walking them through the page creation process.

Offer written step-by-step instructions, and post them on your website, where you promote FirstGiving.

http://www.youtube.com/watch?v=bzgK2f2x4Z8&feature=player_embedded

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Host a kick-off meeting to get everyone excited and familiar with FirstGiving.

Get your runners to connect with the cause and see what they are running for.

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Make sure your runners tell their story on their fundraising pages.

Spotlight your runners for your regular donor network.

Thank your runners; they could be fundraisers for life.

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

Twitter• Create buzz around your

event: Announce the first fundraising page created or first donation received.

• Spotlight fundraisers to your supporters through tweets.

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

Social media: Twitter and Facebook• Direct your fundraisers to the FirstGiving

Facebook application.• Invite fundraisers to start a blog or Twitter

account to document training, and get donors involved.

Offer fundraising email templates that your supporters can personalize and send to their friends and family.

Create a blog for your fundraisers

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

For sound, use your computer speakers or call 916-233-3087 code 240-759-769

Ask your questions using the question tool in the toolbar, and we’ll answer as many as we can live.

We’ll post the slides along with the recording, Q&A, etc. in a few days.

http://www.slideshare.net/Firstgiving

Get in touch: 617-591-2121 or [email protected]

Thank you and Q&A