Online Continuing and Professional Learning - Market Size and Demand in the US - Indalytics Advisors

Online Continuing and Professional Learning — Market Size and Demand in the US

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Online Continuing and Professional Learning —

Market Size and Demand in the US

February 2015

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TABLE OF CONTENTS

Market Size of Online Continuing and Professional Learning in the

US

Demand for Courses in Online Continuing and Professional

Learning

Trends in Online and Professional Learning in the US

Introduction of New Products and Programs

Collaboration among Organizations

Investments in Online Continuing and Professional Education

Organizations Mentioned in the Report

LIST OF FIGURES

Figure 1: Online Continuing and Professional Learning in the US —

Market Size (Value) — By Categories

Figure 2: % of Students Going for Paid Courses and Certifications


Market Size (Volume) — By Categories


Demand for Courses (Volume)

Figure 5: Trends in Online Continuing and Professional Learning in

the US




PUBLICATION DATE

February 2015

NUMBER OF PAGES

26

PRICE OF THE REPORT

Single User: US$200

Multi User/ Enterprise: US$450

Visit www.indalytics.com or write to us at [email protected] to know

more about the report.






ABOUT THE REPORT

The report ‘Online Continuing and Professional Learning — Market Size

and Demand in the US’ discusses the total market size of online courses on

further education and professional development — that are taken by

people beyond enrollment age for school education to enhance their skill

sets and career prospects.

It estimates the market size from the demand side, both in terms of

volume and value (US$). It segregates the market size by major categories

that demand the courses. It further estimates the demand for both free

and paid online courses in continuing and professional learning.

The report also discusses the major trends in the US for online continuing

and professional learning, along with the activities of major players.

In case you have a specific query regarding this report, or want some

additional information, then please feel free to write to us at

[email protected].





MARKET DEFINITION — ONLINE CONTINUING

AND PROFESSIONAL LEARNING

Online continuing and professional education consists of online courses on

further education and professional development — that are taken by

people beyond enrollment age for school education — to enhance their

skill sets and career prospects.

Continuing education consists of postsecondary learning, which does not

fall into formal education. It does not include the following:

1. Formal professional education — where students enroll for a

specialized education, which grants them a license of degree to

practice a profession such as law.

2. Formal adult education — which is imparted to students beyond

the enrollment age, to make them literate.

3. Correspondence education — which includes education through

sale of study material, such as books, CDs, and DVDs.

Online continuing and professional learning comprises of both non–credit,

as well as degree credit courses, which students can take through the

internet. The courses are imparted by educational institutions through

their websites, as well as through websites, working as marketplaces.




RESEARCH METHODOLOGY

Volume of online continuing and professional learning consists of the

number of students who are enrolled, or are expected to get enrolled in at

least one of the courses falling under the category.

The volume is estimated as per the following definitions:

Serviceable Available Market (SAM) — it represents the number of

students that have enrolled, or are expected to enroll in at least

one of the courses.

Serviceable Obtainable Market (SOM) — it represents number of

students that are expected to complete the online courses and pay

for them.

Market size of online continuing and professional learning in terms of value

is calculated by multiplying SOM by average ticket size of courses.

Conversion ratios from SAM to SOM are calculated with the help of

government data, as well as primary research interviews with course

providers and marketplaces.

The market size is estimated by the demand of online courses and not the

supply — due to the business model of online courses. The online courses

are not specific to a particular geography, and can be taken by almost

anyone having access to the internet and ability to understand language of

the course. Therefore estimating the size through suppliers leads to an

incorrect market landscape by a particular geography.




EXECUTIVE SUMMARY

Market size of online continuing and professional learning in the US is

expected to reach US$XX billion by the end of 2015. Approximately XX% of

the market is dominated by working population, who enroll for online

courses to enhance their skillset and employment prospects. Further, XX%

of the market demand comes from students, and XX% comes from the

unemployed.

In terms of the number of students, approximately XX million people in the

US are expected to enroll for online continuing and professional learning

courses in 2015. Out of these approximately XX (XX%) million will enroll in

the paid courses or pay for certifications.

In terms of courses, XX% of the demand — for both free as well as paid

courses — is expected to come from Business and Management courses.

It will be followed by courses in Language Learning; Computer Science,

Programming and Web Development; Economics and Finance; and Data

Analytics and Statistics.

The online continuing and professional learning in the US is witnessing

emergence of new products and programs. The segment is also witnessing

inflow of investments, along with collaboration among the companies.




ORGANIZATIONS MENTIONED IN THE REPORT

Amazon

Associated Industries of Massachusetts

Aveda Corporation

Code.org

Craftsy

C-Suite Network

DJE Holdings

EDUCATA

EdX

ExecOnline

Freeport Financial

Google

Greenbuild University

Gulfcoast Ultrasound Institute

Hanley Wood LLC

IBM

Kaplan Ventures

LaunchCode

LeaseHawk

Leeds University

LightSpeed VT

Massachusetts Institute of Technology

MassageTherapyOnline.com

mCordis

Microsoft

Militello Capital

MindEdge Inc.

MIT Sloan School of Management

MultiView

National Virtual Academy for Indian

Agriculture

New Atlantic Ventures

Osage Venture Partners

Pluralsight

Riverside Company

Treehouse

Trident University International

University of Pennsylvania

Wharton Business School

Zeno group




REPORT SAMPLE

TABLE 1: ONLINE CONTINUING AND PROFESSIONAL LEARNING IN THE US — MARKET SIZE (VALUE) — BY CATEGORIES

Category Value (US$ Million)

Students XX

Working Population XX

Unemployed XX

Source: Indalytics Advisors

FIGURE 1: % OF STUDENTS GOING FOR PAID COURSES AND CERTIFICATIONS


XX

XX

XX

XX

XX

XX

XX

XX

Students

Working Population

Unemployed

Total

% enrolling for paid courses and certifications

Total Volume = XX million

Date = 2015 (E)




FIGURE 2: ONLINE CONTINUING AND PROFESSIONAL LEARNING IN THE US — DEMAND FOR COURSES (VOLUME)


Trends in Online and Professional Learning in the US

INT RO DUCTIO N O F NEW PRODUCT S AN D PRO GR AMS

Several edtech organizations in professional education space have

launched new programs to increase their student enrollment.

Digital PR agency Zeno group — a DJE Holdings company — has launched

an e-learning training program for other PR agencies and marketers to

improve their digital and social media skills.

Business & Management

Language learning

Computer Science, Programming and Web

Development

Economics and Finance

Data Analysis and Statistics

Law

Teacher TrainingOthers

Total estimated enrollment in all courses and

certifications = XX million

Date = 2015 (E)




The program — Asia Digital Essentials Program — provides several courses

on social media and digital marketing.

The course fee range from US$27 per month to US$67 per month,

depending on the features. Students taking the course are required to

study at least six hours of curriculum and pass a test before getting a

certificate from for a particular skill.

Cosmetics manufacturer Aveda Corporation has launched online

education program called Learn Aveda. The program has several pause-

and-practice videos that teach hair cutting. The program teaches 15

different haircuts and 10 technique videos. Cost of the curriculum for

salons is US$180 per month for the first six users and US$25 for each

addition user, with a four-month minimum subscription.




DISCLAIMER

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited.

The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.

Publication Volume: GCI-15-GL-02

Publication Date – February 2015

© 2015 Indalytics Advisors Private Limited

For further information, please contact [email protected]





NOTES
