Online Consumer Behavior Graham Garner • E-Business Practicum BA/CA 388-01 Wartburg College • Fall 2012 Tuesday, October 9, 12
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Online Consumer Behavior
Graham Garner • E-Business Practicum BA/CA 388-01Wartburg College • Fall 2012
Tuesday, October 9, 12
Questions to answer about online consumers1. What are online shopper demographics?
2. Why do people prefer to buy shop online?
3. What are the most common reasons why people don’t shop online?
4. What are the various online spending trends in different retail sectors?
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Global Online Population by 2014
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Number of Online Consumers in U.S. (in millions)
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By 2015, online sales figures are expected to increase as
follows, corresponding to the increase in global population:
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E-Retails Sales in the U.S.
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Mobile Commerce
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Social Media
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Daily Deals
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Of the current global online population, about 79% of women and 77% of men
have done online shopping at some time or the other.
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Online Consumer DemographicsAge and Income
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What are online consumers doing to make purchase decisions?
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Why do people buy online?
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Why don’t people buy online?
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Online Retail Spending Shares
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The information and images from this presentation comes from:http://www.invesp.com/blog/ecommerce/online-consumer.html
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