BUSINESS SIMULATION
BUSINESS SIMULATION
Behind the scene model, complex computer software that replicates the real economic situations which are ever changing.
Simulation gives an unique insight into the company & the context in which we operate, letting you make the decisions and tackle your competitors in the market.
• Risk Free Learning
• Interactive Game Play - Short Duration
Decision Making
• Realistic Story
• Competitive
• 2 year MBA in 2 days
1. Shows how to be an Entrepreneur
2. Cover all business areas:-
3. Online capability - Reports and Decisions in MS Excel
4. Develop and nurture analytical ability
5. Fun way of learning thus max retention
Finance Business Strategy & Mgmt
Marketing Interpersonal Skills
a Fun way of learning Business
Why engaging?
• learning by doing.
• No damage to real company.
• brings to life concepts, principles, and ways
of thinking.
• and energizes the competitive spirit.
Why engaging?
• Better understanding of product.
• Anticipate potential problems and failures.
• Better Decision making helps in saving
money.
Learn to
• ADAPT
• MANAGE
• BUILD
• COMPETE
Its REAListic
You do what leadership do in running Business
– Sell Products
– Design marketing strategy
– Understand financial implications
– Set selling prices
– Worry about profits
Its Organised
• Business Simulation follows the logical process
of doing Business.
• You are guided through the decision-making
process.
Workshop Structure
Team formation
In-charge of Large Company
There are others in the market too
Enterprise 2 Enterprise 1
Business Issues to tackle
Operation Decisions Product Mix Product Launch Selling Price
Financial Decisions
Adequate Cash Flow Cost of taking Loan Profitability
Marketing Decision
How to market product Push marketing vs Pull marketing Marketing vs Market Share
Your Goal… Understand Business Environment and
Maximize profit in five rounds
In the process you get…
• what LEADERS do
• how ENTREPRENEUR thinks
• intricacies of TEAM dynamics
• role of STRATEGY
• BUSINESS INSIGHT
Brief of Event
Event BRIEF
A 2 day Online Business Simulation Workshop
4-member teams, representing virtual companies, will compete in a hypothetical market
Debrief after each round discussing decisions taken by teams
Teams strive for competitive advantage through strategic
decisions in each round
• Each team play 5 Rounds
• Teams take decisions on issues such as Pricing, Marketing, Capacity Building, Production Decisions, Product Segmentations, Logistics etc.
• Teams will be given relevant information via Industry Overview, Gazettes, Business Reports, etc, to help them take decisions.
• Teams has to maximize profitability. • 2 hours for decision making for each round.
• Administrator will be available for queries.
How is it Played?
Time Schedule
1st Day
9:30 – 11:30 am Briefing
12:00 - 1:00 pm Trial Round
1:00 – 2:00 pm Lunch
2:00 – 5:30 pm Round 1 & 2
2nd Day
9:30 – 11:00 am Round 3
11:30 - 1:00 pm Round 4
1:00 – 2:00 pm Lunch
2:00 – 3:30 pm Round 5
4:00 – 5:00 pm De-briefing
Business simulations have long been regarded as one of the most effective and lasting methods of teaching the techniques of business and management. Perfect for both corporate and academic situations. The hands-on learning style is proven to be far more memorable than standard lectures.
BusSims 75%
Lectures 25%
Average Learning Retention
Need of the Hour
1. Tough Business Environment
2. Intense Competition
3. Rapid changes in Infrastructure, Technology & Information
4. Bad Economic Conditions
5. To overcome above, there is need to manage Human Resources better and prepare Young Managers to face above challenges
6. Business Simulation can certainly help in this direction