Online Breakout #1: Your Relay Online- The Experience.

Online Breakout #1: Your Relay Online-

The Experience

WELCOME

Please take a few minutes to write the top three things that

you want to take away from today’s online breakout

sessions on the index card provided. On the back, please write your name, email, and

event name.

Online Breakout #1: Your Relay Online-

The Experience

Facilitator: Insert Name and email

Objectives

• Role of Online Chair• 2013 Website Refresh• Updating Webpages• Getting to Know the Relay Dashboard

Role of Online Chair• Updating webpages• Providing first level customer

service to event’s participants• Pulling reports• Sending emails• Uploading donations• Entering donations• Managing social media pages• Promoting the website

2012 RFL Online Data

2012 RFL Online Dataas of 8/22/2012

Participants– FY11: 198,235– FY12: 197,517

Teams– FY11: 17,569– FY12: 17,296

2012 RFL Online Dataas of 8/22/2012

Online Registration– FY11: $536,835– FY12: $520,411

Online Income– FY11: $8,551,730– FY12: $8,573,123

Online Total– FY11: $9,088,566– FY12: $9,093,535

2012 RFL Online Dataas of 8/22/2012

RFL and Feeder Online Income– FY11: $9,138,700– FY12: $9,171,739

2012 RFL Online Dataas of 8/22/2012

Participant Emails– FY11: 627,809– FY12: 498,679

Coaching Emails– FY11: 9,105– FY12: 9,590

2013 Website Refresh

Customer Feedback

2013 Website Refresh

Customer’s Needs

2013 Website Refresh

Goal of 2013 Refresh

2013 Website Refresh

• Landing page refreshed to move site visitors to participants or donors

Inspiration:• Take cues from highly task-focused experiences,

like online banking• Give participants a “fundraising dashboard” to

make it as easy to raise money

2013 Greeting Page

2013 Greeting Page

2013 Event Details

2013 Event Details

2013 More Event Information

2013 My Dashboard

2013 My Dashboard

2013 My Team

2013 My Team

2013 My Event

2013 My Event

2013 Navigation“navigation is all over place”

“too much navigation”

2013 Website Refresh Resources

• 2013 Website Video—GWOnlineHelp.org• 2013 Online Guide• Great West Online Chair Network Group on

Facebook• Great West Online Task Force• GWOnlineHelp.org

Updating ContentThese main pages must be updated at the local level:– Event Details– Event Announcements– Upcoming Fundraisers– Sponsorship– Event Announcements in

the Relay Dashboard

Training Site

2013 Updating Content Resources

• 2013 Online Guide• Great West Online Chair Network Group on

Facebook• Visit other Relay For Life pages• GWOnlineHelp.org• Drop Down in top of the EMC

Understanding the Participant Experience

Thank you!See you after lunch!