THE TOP 5 WAYS TO PROTECT YOURSELF FROM BRANDJACKING! Register and maintain branded usernames Identify, track and consolidate brand mentions Protect your brand image and reputation to promote customer loyalty File international trademarks if you do business globally Prevent brand damage by identifying counterfeiters There were 1.5 million moni- tored cyber attacks in the US in 2013. It isn’t uncommon for someone to use www.yourbrandsucks.com to tarnish your brand. Think about registering that as well to make that impossible. Track your competitors’ ads to ensure they’re not hijacking your brand. PRICING AFFECTS BRAND PERCEPTION... The Target breach of 2013 had lasting effects on the giant retailer. Secure customer data, address privacy concerns, and protect your brand Register your domain name with many applicable gTLDs to cover all fronts CYBERSECURITY IMPACTS YOUR BOTTOM LINE About 7,060 results (0.24 seconds) yourcompetitor.com Ad Your Brand Name Cybersecurity has a 29% impact on reputation and can lead to a 19% loss in revenue. ...But 20% of resellers violate MAP 80% of the time... ...And violating products are priced 14.5% below MAP on average. MONITOR TO MAKE SURE RESELLERS AREN’T VIOLATING YOUR MINIMUM ADVERTISED PRICE. http://www.yourbrandsucks.com LOGIN username password 2 AVOID BRANDJACKING WITH MULTIPLE LAYERS OF PROTECTION Track new domain name registrations worldwide for brand infringements Register & renew your domain name .jp .eu Buy similar domain names to prevent cybersquatters and typosquatters 10100010111001010101010010101101 001011011101000101010101101101010 10101010100010111001010101010010 1011010010110111010001010101011011 01010101010101000101110010101010 1 3 4 5 YOURBRAND Sources: Media Post, Inc., IBM WiseMapper enables manufacturers to preserve their brand by monitoring product pricing across thousands of online retailers. MSRP Watchdog for Brands