online advertising information www.CemNet.com: the industry-leading online portal
onlineadvertising information
www.CemNet.com: the industry-leading online portal
Introduction
CemNet.com provides a wealth of daily industry news, videos, data, statistics, technical support and commentary, unmatched in the cement sector.
CemNet.com is the online home of International Cement Review (ICR)
with wide-ranging industry information, technical discussions, training
and conference activities, along with daily and weekly newsletters.
CemNet also features comprehensive research facilities, digital versions
of ICR, high defi nition conference videos, equipment supplier directory
and access to cement plant information and global cement statistics.
Daily cement industry news
ICR digital magazine
Global cement statisitics
Industry supplier database
Technical discussion forum
HD conference videos
Daily/Weekly newsletter
Banners shown across multiple pages to ensure visibility
Premium directory listings available
Continuous improvements to the site ensure that CemNet.com retains
strategic value to our premium subscribers alongside general users of
the site.
Key features for advertisers:
CemNet.com attracts more visitors each month than any other
website in the cement sector
A selection of advertising options to suit every budget
Advertisers can track their campaign's performance online via a
personal login using a third party ad management platform
All traffi c fi gures independently audited by the BPA
The industry-leading online portal
Advertising
With such a strong audience, CemNet.com is the ideal platform to hold the attention of the cement industry’s key decision makers.
Our website off ers four prime positions for advertising, all designed for maximum impact.
1. Leader BoardHighly-visible premium position shown throughout
the website and associate sites (ie, CemNet e-Learning).
Displayed across the top of the page, this position commands
attention from any visitor to the site. Limited to 6 advertisers
3. Half PagePositioned within the news and premium online editorial
sections. This position will give you greater exposure to key
industry personnel who regularly visit the site. Limited to 8
advertisers
2. Large RectangleA key position set within the page content maximises
visibility. These adverts are carefully placed to be noticed while
visitors browse the website. Limited to 8 advertisers
4. Peel DownShown on all pages of the site in the top-right corner, these
spaces off er an eye catching showcase for your company.
Adverts can be targeted to users of these specifi c pages (please
see ‘2016 Rates’ section). Single monthly positions available
1
2
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Demographics
CemNet.com enjoys the highest volume of web traffi c to its pages in comparison to competitor websites and is the only cement industry website with traffi c fi gures independently audited by the BPA.
CemNet.com off ers unique high value content to cement
industry professionals. No other website in our sector
off ers the same wealth of information.
We continuously build awareness of CemNet.com
through independent advertising, social media and links
with other industry sites, attracting new visitors and
creating dynamic content which keeps existing users
returning.
Site traffi c sources overview*
Search engines
75.33%
Referring sites
4.14%
Direct traffi c
19.03%
Other
1.5%
Average monthly visitors ...................52,807
Unique monthly visitors .....................37,805
Monthly page views ......................138,867
Average page views per session ...............2.63
Average time on site ................2.42 mins
Asia ........................................................................ 53.07%
Europe ...................................................................23.19%
Americas .............................................................. 14.46%
Africa ........................................................................7.34%
Oceania ...................................................................1.27%
(Not set).............................................. ........................0.67%
Visitor location by continent
India ........................................................................27.89%
United States .........................................................8.79%
United Kingdom ................................................. 6.28%
Germany ................................................................ 3.89%
Indonesia ............................................................... 2.38%
France.............................................. ............................2.05%
Pakistan ...................................................................2.01%
Turkey.......................................... ................................1.88%
UAE ...........................................................................1.78%
Philippines.......................................... .......................1.68%
Top 10 visiting countries
*Data audited by the BPA
e-Newsletter
Sent fi ve days a week, with the option to receive an additional news summary each Friday, our email newsletters off er advertisers a regular platform to boost brand awareness and exploit current industry trends.
Complement your CemNet.com campaign with tailored advertising in our email newsletters. Choose between three striking positions, all designed to maximise visibility and encourage reader interaction.
The most popular website by visitor volume in the cement industry
1. Leader BoardCommanding position shown at the top or bottom of the newsletter.
2. Large RectangleA key position set within the newsletter content for your attention-
grabbing graphics.
3. Text AdvertsEye-catching text advert nestled within news story content ensures
reader attention.
Positions available: CemNet newsletters off er you:
Direct access to readers’ inboxes worldwide
A daily or weekly vehicle for your adverts
Exclusive advertising options available
Highly–targeted audience
CemNet B2B Premium Listings - stand out from the crowdCemNet B2B is a long-established directory of over 2000 equipment suppliers in the cement industry. It now off ers a revised interface with enhanced
features to showcase your company to potential customers. Choose your level of exposure by selecting one of the premium Gold or Silver subscription
packages, or opt for the free listing.
Silver Subscription: only EUR 300 per year
company
Gold Subscription: only EUR 950 per year
All the features of a Silver subscription, plus:
Start creating your listing today at www.CemNet.com/B2B
CemNet.com off ers solutions for all your online advertising needs, whether it is part of a big campaign or a simple one-off message. From just EUR 125 per week* the global cement industry is within your reach! * based on a 12-month Half Page campaign
Non-standard advertisements
Expandables ...........................................................................price on application
Overlays ...................................................................................price on application
Advertorials ............................................................................price on application
Competitions ..........................................................................price on application
Leader Board 728 x 90
Half Page
300 x 600
Large Rectangle(Mid Page Unit - MPU)
300 x 250
Peel Down300 x 250
Rates
Sales of all positions are capped to prevent dilution.
Adverts are displayed at random and automatically refreshed every 30 seconds to ensure fair viewing opportunities.
Track the performance of your web banner at any time using a dedicated analytics portal.
Type of advert Size (pixels) Price Advert duration
Leader Board 728 x 90 EUR 8000 12 months
MPU 300 x 250 EUR 7000 12 months
Half Page 300 x 600 EUR 6500 12 months
Peel Down 300 x 250 EUR 1250 Monthly
Newsletters:
Leader Board 728 x 90 EUR 500 Per week
MPU 300 x 250 EUR 400 Per week
Text adverts n/a EUR 400 Per week
CemNet.comInformation at your fi ngertips.
Specifi cations
Get the best results...Files should not exceed 200KB (or 300KB for rich media). Artwork should be supplied as GIF, JPEG, HTML5
General ad requirementsWe accept GIF, JPG and rich media Html 5, with a 15 second maximum
for any animation. Any sound must be user-initiated, defi ned as a click
and not a mouse-over or rollover, and clearly labelled with “Play” and
“Stop” controls. All advertising content must be clearly diff erentiated
from editorial content. CemNet reserves the right to reject any ads that
are disparaging to CemNet and its associated brands, have potential for
confusion or have a detrimental eff ect on the user experience. We accept
all third-party code to display advertising material from vendors such as
DoubleClick.
HTML 5 ad requirementsIf sending html ads created in programs such as Adobe Edge, the following
information must be sent:
Packaged HTML5 zip folder
The click-thru (destination) URLFor the ad to be made clickable, HTML5 creatives should use a clickTAG
embedded within the file. For more information view this guide:
http://www.iab.net/media/file/HTML5DAv101.pdf
Additional notes: Please ensure that there are no spaces in the fi lenames.
Guidelines for all expanding adsExpanding ads must be user-initiated. User-initiated standard ad units
expand beyond standard size on mouse-over and must include language
to indicate rollover functionality, such as “rollover to learn more” or
“rollover to expand.” Non user-initiated expanding ads are accepted on a
case-by-case basis.
The ad must have a PROMINENT “CLOSE X” button, not less than 10-pt
type, in the upper right corner or the bottom of the expanded portion of
the ad. The expanded portion MUST automatically close when the user’s
cursor moves off the ad.
The smart choice for online advertising in the cement industry
Key contacts:
Advertisement Manager: Elodie Compos
e: [email protected] t: +44 (0) 1306 740 363
Regional representative for Germany, Switzerland and Austria:
Gabriele Fahlbusch
e: [email protected] t: +49 (0) 202 27169 15
Tradeship Publications LtdOld King’s Head Court15 High Street, DorkingSurrey, RH4 1ARUnited KingdomSince 1988
online advertising information
Advertisement ManagerElodie ComposInternational Cement Reviewt: +44 (0) 1306 740 363 e: [email protected]
Regional sales offi ceRepresentative for Germany, Austria and Switzerland: Gabriele FahlbuschIMP InterMediaPartners GmbHe: [email protected]
EditorialThomas Armstronge: [email protected]
Subscriptionse: [email protected]
Maint: +44 (0) 1306 740 363 f: +44 (0) 1306 740 660e: [email protected]: CemNet.com
Advertising contacts