GCSE Media Studies: INSET 2009 Media Studies GCSE . Advertising in Print and Electronic Media SECTION B EXAMINATION 2010
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GCSE Media Studies: INSET 2009 M
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Stu
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Advertising in Print and Electronic Media
SECTION B
EXAMINATION 2010
GCSE Media Studies: INSET 2009 M
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Advertising in Print and Electronic Media
ADVERTISING DEFINITION
THE PRE PAID USE OF A MEDIUM TO PROMOTE PRODUCTS AND SERVICES
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Advertising is a form of communication used in helping sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries
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Advertising in Print and Electronic MediaAdvertising on the World wide web
INSERTS into all forms of web pages
Web Banners
E marketing/e advertising
Pop ups and Pop unders
Home pages for Products and Services
Social Networking sites Facebook, MSN, Twitter
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Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, carrier bags, billboards, mail or post and Internet marketing. Today, new media such as digital signage is growing as a major new mass media.
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Internet Advertising
Pop ups and Pop undersPop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well
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Internet Advertising
emarketing
eadvertisingE-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing
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Internet Advertising
emarketing
eadvertising
•sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
•sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
•adding advertisements to e-mails sent by other companies to their customers,
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Internet Advertising
emarketing
Eadvertising
SpamsE-Mail Spam by Category
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Internet Advertising
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion
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Contextual advertisingContextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
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Advertising and Product Sites
Top 10 selling products 1.Books
2.Computer Hardware
3.Computer Software
4.Apparel
5.Toys/Video Games
6.Videos DVD's
7.Health and Beauty
8.Consumer Electronics
9.Music
10.Jewellery
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Advertising and Product Sites
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Internet Advertising
Web bannersA web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash
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Advertising web banners
GCSE Media Studies: INSET 2009 M
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Advertising web banners
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Social networking sites
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Social networking sites
GCSE Media Studies: INSET 2009 M
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Social networking sites
GCSE Media Studies: INSET 2009 M
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Social networking sites
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