Ong Sze Min 1001128506 Lui Chi Ting 1001129109 Ho Jun Hui 1001025203.

Ong Sze Min 1001128506Lui Chi Ting 1001129109Ho Jun Hui

1001025203

history1932

1950

1960

1973

1976

1990

2001

2005

Michael & Pierre Van Melle

“Peppermint caramel candy”Start production in

Rotterdam

product

competitors

*websites images as reference

target audience

15-40 yrs old

*websites images as reference

insight

Realistic Ideal

CREATIVE ANGLE

Mentos chewing gum is more than a

taste, it makes consumer refresh

from tiredness, feel more energetic.

Chewing gums are only gummies that are flavored, do not have any benefits

for consumers.

tagline

Deep FRESH in Mentos

storyboard

Video: Stan come out from office, Eve walks out from shopping centre. Both look tired and exhausted. Eve starts to call, Stan receives a call. Audio: “Good Time-SamTsui Cover”BGM/SFX: -

MS

MA

Video: Both characters take out Mentos Pure Fresh, eats one.Audio: “Good Time-SamTsui Cover”BGM/SFX: -

MS

MA

Video: They feel more energetic and refreshing, starts to change while they walk. Audio: “Good Time-SamTsui Cover”BGM/SFX: -

MS

MA

Video: They walk with confidence. People along the street stare at them with admiring look. Audio: “Good Time-SamTsui Cover”BGM/SFX: -

MS

MA

Video: They reach a corner. Stan turns to left, Eve turns to right. Audio: “Good Time-SamTsui Cover”BGM/SFX: -

MS

MA

Video: Stan comes in from right, Eve comes in from left. They meet each other, and hold hand face to face. Stan turns to the camera, then throw the Mentos Pure Fresh container to the audience.

Audio: “Good Time - SamTsui Cover”BGM/SFX: (Narrator) “Deep fresh in Mentos.”

MS

MA

Mentos

2c’s

Character

Copywriting Style

Comparison, Careful & Cautious, Cynical

Ego, Social, Ration

Transformational, Likable