Optimising for Black Friday 2015 Warren Cowan CEO & Founder, OneHydra www.onehydra.com [email protected] @onehydra
OneHydra Optimising for Black Friday 2015
Aug 21, 2015
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The largest independent Digital Agency in Europe, with active campaigns in 35 countries.
Focus: SEO, Paid Search, Social Media, Programmatic buying, Analytics & CRO, with active digital campaigns in 35 countries worldwide
Key clients:
An optimisation platform that automates the SEO process for retailers.
Focus:To improve the discoverability of products & categories both internally on your site, & externally on major search engines.
Key clients:
Ecommerce practise, focussed on building sites that grow your business.
Focus: Platform and plugin integration, User experience, trading support, and a certified Hybris & Demandware partner.
Key clients & engagements:
commerce
How big will Black Friday be?
UK annual growth patterns – Black Friday Searches
How big will Black Friday be in 2015?
Apx 750k searches
Apx 200k searches
Apx 2.4m searches
Apx 150k searches
Plan for 1.5-2x
US annual growth patterns – Black Friday Searches
UK annual growth patterns – Black Friday Searches
Keyword Volume Keyword Volume Keyword Volume Keyword Volumeblack friday 2E+06 amazon uk black friday 49500 xbox one black friday 2014 14800 black friday 2014 uk deals 8100black friday deals 2E+06 pc world black friday 49500 uk black friday deals 14800 apple black friday 8100black friday 2014 2E+06 ps4 black friday deals 40500 black friday sale uk 14800 black friday ipad mini 6600asda black friday 1E+06 black friday offers 40500 black friday phone deals 12100 black friday television deals 6600currys black friday 550000 black friday sales 2014 40500 what does black friday mean 12100 superdry black friday 6600amazon black friday 550000 when is black friday 2014 40500 black friday mobile phone deals 12100 gopro black friday 6600black friday 2014 uk 450000 black friday uk deals 40500 black friday online sales 12100 black friday discounts 6600tesco black friday deals 450000 river island black friday 33100 black friday uk sales 12100 black friday laptops 6600black friday uk 450000 black friday ps4 33100 black friday john lewis 12100 online black friday 6600asda black friday deals 301000 why is it called black friday 33100 black friday sales 2014 uk 12100 online black friday deals 6600asda black friday 2014 301000 what is black friday 2014 33100 ipad mini black friday 12100 ted baker black friday 6600what is black friday 301000 black friday currys 33100 black friday pc world 9900 black friday date 6600black friday deals uk 246000 asda black friday sale 27100 black friday in uk 9900 black friday laptop 6600black friday sales 201000 xbox one black friday deals 27100 black friday tablet deals 9900 ipad black friday deals 5400black friday deals 2014 110000 uk black friday 2014 27100 pc world black friday deals 9900 urban outfitters black friday 5400apple black friday 110000 black friday xbox one 27100 sonos black friday 9900 dyson black friday 5400black friday uk 2014 90500 ipad black friday 22200 black friday 2014 deals uk 9900 black friday iphone 5400john lewis black friday offers 90500 black friday online 22200 black friday offers 2014 9900 black friday playstation 4 5400best black friday deals 90500 black friday xbox one deals 22200 black friday wiki 9900 black friday sales online 5400when is black friday 74000 apple black friday 2014 uk 22200 playstation 4 black friday 9900 black friday watches 5400john lewis black friday 74000 black friday online deals 22200 origins of black friday 9900 black friday deals xbox one 5400black friday tv deals 60500 black friday apple 22200 apple uk black friday 9900 ipad black friday 2014 5400sainsburys black friday 60500 black friday laptop deals 22200 black friday shopping 9900 black friday john lewis deals 5400black friday t v deals 60500 black friday ipad deals 18100 black friday bargains 9900 black friday watch deals 4400xbox one black friday 60500 black friday tv deals 2014 18100 black friday iphone deals 8100 black friday camera deals 4400black friday sales uk 60500 black friday best deals 18100 mac black friday 8100 black friday toys 4400black friday sale 60500 toys r us black friday 2014 18100 black friday deal 8100 laptop black friday 4400black friday deals online 49500 apple black friday uk 18100 black friday laptop deals 2014 8100 playstation 4 black friday deals 4400when is black friday 2014 uk 49500 nike black friday 14800 john lewis black friday discount 8100 black friday playstation 4 deals 4400amazon uk black friday 49500 black friday 2014 deals 14800 black friday london 2014 8100 xbox one black friday deals uk 4400
Can we spot where it will be big?
The toys & games category, in detail
Black Friday…Merchandising
You are going to have high traffic throughout your categories…so optimise them
You are going to have high traffic throughout your categories…so optimise them
You are going to have high traffic throughout your categories…so optimise them
Budgeting………
You will want an open ticket on the day.
Agree it with your budget holders now…
Many retailers we work with are pulling back January sales budget, and loading it into Black Friday.
Don’t forget the rest of the world
Maximise your international profile
Singles Day, China11 NovAdopted by Alibaba to boost sales in 2009 this has become a big national shopping day
El Buen Fin18 NovCommemorates the Mexican 1920 revolution, 88,000 retailers grossed $12bn in sales over a few days
Beufle, S. Korea28 NovKorean shoppers buy over 1bn USD of goods from overseas retailers to avoid high import duties.
Diwali, India11-15 NovAn auspicious time for big purchases, Diwali shopping accounts for huge amounts of annual profits for Indian retailers
White Weekend, Dubai27-28 Novoriginally planned by Souq.com, ahead of the Jan DSF.
Golden Week, China2-9 OctNational holiday and prime shopping window, especially combined with int travel
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