Francomedia / Enthrill @ocnarfnivek Kevin Franco Transmedia Storytelling Using cross-platform media to immerse the audience in awesomeness Presentation to SYMPIA
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Francomedia / Enthrill@ocnarfnivek
Kevin Franco
Transmedia Storytelling
Using cross-platform media to immerse
the audience in awesomeness
Presentation to SYMPIA
One Child Thriller Project
• multi-award winning• critically acclaimed story
• critically acclaimed transmedia experience• world-wide exposure
• $250,000 budget (self-funded)
• The One Child ebook was awarded the QED by Digital Book World earlier this year - one of only 85 books world-wide to be
awarded this honor.
Rick Plester Kristin Reilly Roberto Dorazio
Al MurdochMurray Vair Grant Nolin
Transmedia Storytelling
Russell MatthewsInvestigative Reporter
NBC BostonChannel 4
Carson GrantHead of High Frequency
Trading at Platinus InvesmentsM.I.T. MBA
Storytelling
ImmersiveExperience
Promotional
Transmedia
Lessons Learned
• How to plan & execute a cross-platform story• How to engage the audience
• Huge potential for brand integration• Plan a long tail
• Start early, seed storyworld• Own your properties/platforms (IP)• Physical distribution was needed• Online discovery is not enough
(sowing not throwing the seeds)
Francomedia / Enthrill@ocnarfnivek
Kevin Franco