Top Banner
One Super Simple LinkedIn Messaging Breakthrough
20

One Super Simple LinkedIn Messaging Breakthrough

Apr 15, 2017

Download

LinkedSelling
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: One Super Simple LinkedIn Messaging Breakthrough

One Super Simple LinkedIn Messaging Breakthrough

Page 2: One Super Simple LinkedIn Messaging Breakthrough

Hello!We’re LinkedSelling, leaders at working with businesses to design & manage strategic LinkedIn marketing campaigns.

You can find more about us here on LinkedIn as @LinkedSelling, our founder at @JoshBTurner, or at http://linkedselling.com.

Page 3: One Super Simple LinkedIn Messaging Breakthrough

changes on LinkedIn Groups GOT YOU DOWN?

Group Engagement is Down

× groups are less active than they used to be

× growth of many groups has slowed noticeably

Limited Messaging From Groups

× you are now limited to 15 messages a month to group members.

Page 5: One Super Simple LinkedIn Messaging Breakthrough

?Questions are the

Answers To generating great

messaging and nurturing your groups.

Page 6: One Super Simple LinkedIn Messaging Breakthrough

old methods of group engagement were ok-ish...

Page 7: One Super Simple LinkedIn Messaging Breakthrough

old methods of group engagement were ok - ish× The effort to grow groups was increasing, with

shrinking numbers of people joining groups

Page 8: One Super Simple LinkedIn Messaging Breakthrough

old methods of group engagement were ok - ish× The effort to grow groups was increasing, with

shrinking numbers of people joining groups× We wanted higher engagement

Page 10: One Super Simple LinkedIn Messaging Breakthrough

old methods of group engagement were ok - ish× The effort to grow groups was increasing, with

shrinking numbers of people joining groups× We wanted higher engagement× We needed a new strategy

Page 11: One Super Simple LinkedIn Messaging Breakthrough

old methods of group engagement were ok - ish× The effort to grow groups was increasing, with

shrinking numbers of people joining× We wanted higher engagement× We needed a new strategy

Since successful selling means listening (and to listen you have to get people to talk)...

Page 12: One Super Simple LinkedIn Messaging Breakthrough

Startprospect-focused

Page 13: One Super Simple LinkedIn Messaging Breakthrough

An engaged ‘ASKING’ campaign works like this

LinkedIn Connection

Request Accepted

Respond back with prospect-

centric questions

Invite to speak or

meet after they

provide insights

Page 14: One Super Simple LinkedIn Messaging Breakthrough

Break it down

Invitation Request

Sent to your ideal client through LinkedIn

× Highly targeted× Simple request

to connect

Page 15: One Super Simple LinkedIn Messaging Breakthrough

Break it down

Invitation Request

Sent to your ideal client through LinkedIn

× Highly targeted× Simple request

to connect

Your Response

After the connect, share that you’re doing research on

× An issue, in their industry

× We’d like their input in our finished project

Page 16: One Super Simple LinkedIn Messaging Breakthrough

Break it down

Invitation Request

Sent to your ideal client through LinkedIn

× Highly targeted× Simple request

to connect

Your Response

Share that you’re doing research on

× An issue, in their industry

× We’d like their input in our finished project

Your Follow-Up

After they share their insights:

× Request to meet

If they don’t respond by week two:

× Send out a reminder message

Page 17: One Super Simple LinkedIn Messaging Breakthrough

Break it down

Invitation Request

Sent to your ideal client through LinkedIn

× Highly targeted× Simple request

to connect

Your Response

Share that you’re doing research on

× An issue in their industry

× We’d like their input in our finished project

Your Follow-Up

After they share their insights:

× Request to meet

If they don’t respond by week two:

× Send out a reminder message

Page 18: One Super Simple LinkedIn Messaging Breakthrough

And then… As you’re implementing this strategy -

× Adjust and test: We’ve seen a 2x+ improvement in responsiveness - we experimented to get to this - try and test.

× Remember, your goal is to get a conversation - not sell (right now).

Page 20: One Super Simple LinkedIn Messaging Breakthrough

Free Advanced LinkedIn Masterclass sessions.

It’s a great way to stay up to date with the most potent LinkedIn marketing strategies anywhere, plus you’ll get an overview of our whole marketing system.

Learn the Whole System Today In Our