One Squared Presentation: Bridget Deutz - Right People, Right Content, Right Time

INBOUND MARKETING

RIGHT PEOPLE,RIGHT CONTENT,RIGHT TIME

Make your marketing (and your marketing dollars)

worth it. Provide the content your users want to

consume, when they want to consume it.

& YOUR MARKETING DOLLARS

Provide the content your users want to consume, when they want to consume it.

MAKE YOUR MARKETING

• THE INBOUND METHODOLOGY• RIGHT PERSON: THE IMPORTANCE OF A PERSONA • RIGHT CONTENT: FINDING THE PROPER DELIVERY FOR YOUR MESSAGE• RIGHT TIME: WHEN TO POST, EMAIL, PUBLISH, ETC.• MAKING IT HAPPEN

TRADITIONAL INBOUND

Cold Calling

Cold Emails (SPAM)

Interruptive Ads

Marketer-Centric

SEO

Valuable Content

Attraction

Customer-Centric

vs

Inbound marketing is about using marketing to bring potential customers to

you, rather than having your marketing efforts fight for their attention.

We don’t want just any traffic to our site, we

want the right traffic. We want the people

who are most likely to become leads, and,

ultimately, happy customers.

Who are the “right” people? Our ideal

customers, also known as our

buyer personas.

RIGHT PEOPLE

GET A FREE PERSONA GUIDE

Knowing you’re talking to the

right people can help you

determine the right content to

serve them.

Content fuels your marketing

efforts. When you create the

right content, you can

effectively attract ideal visitors,

convert them to leads, and

close them into customers.

RIGHT CONTENT

DOWNLOAD OUR FREE GUIDE TO BUSINESS BLOGGING

AND PLACERIGHT TIME

Content can’t be found if it’s not

in the right place at the

right time.

Timing is everything. Providing

content at exactly the right time

builds trust and makes your

marketing and sales approach

not only helpful, but relevant.

TIME TO WALK

THE WALKBy publishing the right content in the

right place at the right time, your

marketing becomes relevant and

helpful to your customers,

not interruptive.

Thank You

BDEUTZ@LEIGHTONINTERACTIVE@BRIDGEY_D