“One Nation. One Motion.” “Bringing the Music to the Fans. Tickets now available for purchase.”
One Nation. One Motion
May 17, 2015
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“One Nation. One Motion.”
“Bringing the Music to the
Fans.Tickets now available for purchase.”
One Ownershipo Live Nation uses Ticketmaster for all of their ticket
distribution. Live Nation and Ticketmaster are owned under Live
Nation Entertainment. o Ticketmaster has three options to receive your tickets: o Will callo Print at Homeo Home Delivery
“One Nation. One Motion.”
o One Nation: Incorporate the fans of Live Nation in a community.
o One Motion: Have simple ticketing options.
o Interactive users gaining rewards from connecting with others and attending events on Facebook and a designed ticketing application for smart phones.
o Benefits to new campaign.
o Interactive userso Free promotions.o Connecting with users.o Make ticketing paperless saving on ticketing fees and
paper.o Build and maintain following
Plan for Campaign
o Develop phone application.
o Advertise new application and the campaign of “One Nation. One Motion.”
o Launch Facebook program consecutively with the phone application.
o Followed by Twitter and Instagram program.
o Launch contests and reward program.
o Apply Beta.
o Final Launch.
Worry Free Tickets
Electronic Tickets
o One Nation. One Motion.
o Tickets on the go on your phone.
o Incorporating the music community into an interactive nation.
Advantages
o No more ticket lines.
o No more high processing fees.
o Faster entrance.
Interactive Users: Facebook
o Facebook: Interactive program.
o Most complex program .
o Facebook is the most popular.
o Develop Facebook page where users will go to interact with each
other and Live Nation as a company.
oReward system for attending Live Nation events and
interacting on Facebook, which in turn develops a following.
o Important to develop a following.
o Give back to them.
o These costumers will be promoters for upcoming events with
Facebook statuses and contests as well with reliving old memories.
Interactive Users: Twitter & Instagram
o Interactive program for Twitter: Hash tag #onenationonemotion
o Get trending #onenationonemotion by incorporating the slogan
with all promotions.
o Interactive program for Instagram: Upload pictures of old events
with hastag #onenationonemotion
o Photo contest can be done in order to increase activity across
multiple social media platforms.
Google Adwords
o Google Adwords Advertisement.
o Ads shown on Google.com
o Portion of campaign budget used for Pay-Per-Click.
Ease On The Go“Everything at the ease of your
fingertips.”
o Finding shows has never been easier.
o Incorporate concert finder within phone application and Facebook program.
o Find shows on the go.
o Bookmark upcoming shows.
Evaluation of Success
Budget for advertising via:o Facebooko Twittero Instagramo Emailo Google Adwordso Application
Development
Success Measured by:o Costumer feedback
o Usage of application, Facebook program and Twitter/Instagram program.
o Interactive costumers.
o Interactive contests and reward systems.
Gained Followers:o Facebook likes increaseo Twitter Followers increaseo Instagram followers increaseo Increase in Newsletter
subscribers
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