One Moment Please!. Interactive Environments Cluster… John A. Grozik Director, Media Services UW Milwaukee April 2, 2003 Copyright 2003: Grozik Associates.

One Moment Please!One Moment Please!One Moment Please!One Moment Please!

Interactive EnvironmentsCluster…

John A. GrozikDirector, Media ServicesUW MilwaukeeApril 2, 2003

Copyright 2003: Grozik Associates

UFO Sightings Clusters!

Milwaukee’s Interactive EnvironmentsMilwaukee’s Interactive Environments

Cyclorama Industry Cyclorama Industry (1885)(1885)

Discover Milwaukee Discover Milwaukee Visitors Center (1982)Visitors Center (1982)

World Class Dioramas World Class Dioramas A Museum that Moves!A Museum that Moves!

Detail: Battle of Gettysburg Cyclorama

InteractiveInteractive EnvironmentsEnvironments Museums, Botanical Gardens, ZoosMuseums, Botanical Gardens, Zoos Education CentersEducation Centers State Fairs, Home & Garden ExposState Fairs, Home & Garden Expos Festivals, Plays, ConcertsFestivals, Plays, Concerts Trade Shows, Sports ShowsTrade Shows, Sports Shows Stores, Shopping Centers, Kiosks Stores, Shopping Centers, Kiosks Themed RestaurantsThemed Restaurants Home Automation, Medical MonitoringHome Automation, Medical Monitoring

Museums, Botanical Gardens, ZoosMuseums, Botanical Gardens, Zoos Education CentersEducation Centers State Fairs, Home & Garden ExposState Fairs, Home & Garden Expos Festivals, Plays, ConcertsFestivals, Plays, Concerts Trade Shows, Sports ShowsTrade Shows, Sports Shows Stores, Shopping Centers, Kiosks Stores, Shopping Centers, Kiosks Themed RestaurantsThemed Restaurants Home Automation, Medical MonitoringHome Automation, Medical Monitoring

A Cluster Affects CompetitionA Cluster Affects Competition Increases ProductivityIncreases Productivity

of Cluster Companiesof Cluster Companies Drives Direction and Drives Direction and

Pace of InnovationPace of Innovation Stimulates Formation Stimulates Formation

of New Businessesof New Businesses

Source:Harvard Business Review, Nov-Dec 1998, Page 80

Innovative ClustersInnovative Clusters

California Wine ClusterCalifornia Wine Cluster650+ Commercial Wineries650+ Commercial WineriesSeveral Thousand Wine Grape GrowersSeveral Thousand Wine Grape GrowersThousands of Supporting IndustriesThousands of Supporting IndustriesEducational & Institutional SupportEducational & Institutional Support

Italian Leather Fashion ClusterItalian Leather Fashion ClusterTanneries, Footwear CAD Systems, Mold Makers, Tanneries, Footwear CAD Systems, Mold Makers, Injection Molding Machinery, Design Services, Injection Molding Machinery, Design Services, links to Textile Fashion Clusterlinks to Textile Fashion Cluster

Source:Harvard Business Review, Nov-Dec 1998, Page 79,80

Innovative ClustersInnovative Clusters

Central Florida Digital Media ClusterCentral Florida Digital Media Cluster3,000 Companies Working in the Cluster3,000 Companies Working in the ClusterModeling, Simulation & Training TechnologiesModeling, Simulation & Training TechnologiesFilm & Entertainment IndustryFilm & Entertainment IndustryTheme Park & Attractions IndustryTheme Park & Attractions Industry Digital Media InstituteDigital Media InstituteStrong Support from Educational InstitutionsStrong Support from Educational Institutions

Source: Central Florida Digital Media Study, PWC Consulting, NY

Designers

Educators

Foundations

ITCompanies

AV Dealers

ExhibitCompanies

ConstructionIndustries

MediaProducers

Architects

Interactive Environments

Cluster

Interactive Cluster Sectors

What’s Here…What’s Here…American’s Black Holocaust Museum Betty Brinn Children’s Museum Boerner Botanical Gardens Captain Frederick Pabst MansionCharles Allis Art Museum Discovery WorldEisner Museum of Advertising & Design Haggerty Museum of Art International Clown Hall of FameMilwaukee Art Museum Milwaukee County Historical Society Milwaukee County Zoo Milwaukee Public Museum Mitchell Park Domes Pier Wisconsin Schlitz Audubon Center State Fair ParkSummerfestUrban Ecology Center Villa Terrace Decorative Arts MuseumWalker’s Point Center for the Arts Wehr Nature CenterWest Allis Historical Society Museum Wisconsin Black Historical Society

Cedarburg Cultural Center Cedarburg General Store Museum Cedar Creek Settlement Dheinsville SettlementHartford Heritage Auto MuseumHawthorn Hollow Nature Sanctuary Kenosha County Historical Museum Kenosha Military Museum Kenosha Public Museum Lighthouse Museum Luxemburg Heritage Museum National Flag Day Americanism Center Old Falls Village Museum Old World WisconsinOzaukee County Pioneer Village Racine Art Museum Racine Heritage Museum Racine Zoological Gardens Riveredge Nature Center Southeast Wisconsin Aviation Museum Spinning Top Museum Washington County Historical Society Waukesha County Museum West Bend Art MuseumWisconsin Automotive Museum

What’s Near…What’s Near…

Market ScanMarket Scan

$100+ Million in $100+ Million in New Projects New Projects Planned for 2004-5Planned for 2004-5Pier Wisconsin, America’s Pier Wisconsin, America’s Freedom Center, Urban Freedom Center, Urban Ecology Center, Racine Ecology Center, Racine Heritage MuseumHeritage Museum

Lakefront Interactive Lakefront Interactive Environments Will Environments Will Attract More Than Attract More Than Two Million Visitors Two Million Visitors in 2005in 2005

Pier Wisconsin

Tourism Expenditures Tourism Expenditures (2001)(2001)

Milwaukee County: $1,576,147,468Milwaukee County: $1,576,147,468 Racine County: 226,687,468Racine County: 226,687,468 Kenosha County: 209,616,215Kenosha County: 209,616,215 Waukesha County: 59,543,859Waukesha County: 59,543,859 Washington County: 121,773,972Washington County: 121,773,972 Ozaukee County: Ozaukee County: 92,818,05192,818,051

Total for 2001: $2,286,587,033Total for 2001: $2,286,587,033

Source: Wisconsin Department of Tourism

Visitor DemographicsVisitor Demographics

85% From the Midwest85% From the MidwestWisconsin (57%), Wisconsin (57%), Illinois (13%), Minnesota (7%), Illinois (13%), Minnesota (7%), Iowa (6%), Michigan (2%), Iowa (6%), Michigan (2%), Indiana (1%)Indiana (1%)

Average Age of 50, Affluent Average Age of 50, Affluent and Educatedand Educated

60% Require Overnight 60% Require Overnight LodgingLodging

Source: Wisconsin Department of Tourism

Source: Wisconsin Department of Tourism

Historic Visitors Additional Activities60%

50%

40%

30%

20%

10%

0%Dining Shopping Visit

Other Attractions

Visit Other

Museums

Visit Family

& Friends

Other Activities

Other activities include theater, boating, camping, gambling, tourism, etc.

Median Expenditure Per Visitor Was $42 in 2001Median Expenditure Per Visitor Was $42 in 2001

Milwaukee Has the ResourcesMilwaukee Has the Resources

Concentration of Interactive AttractionsConcentration of Interactive Attractions Experienced Design ProfessionalsExperienced Design Professionals Innovative Multimedia CompaniesInnovative Multimedia Companies Robust Network InfrastructureRobust Network Infrastructure Foundation SupportFoundation Support

An Interactive Environments Cluster Means Business for Milwaukee!

UWM Email:UWM Email: [email protected] [email protected]

UWM Phone:UWM Phone: 414-229-5477 414-229-5477

Personal Email: Personal Email: [email protected]@grozikassociates.com

Web Site: www.grozikassociates.comWeb Site: www.grozikassociates.com

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