One Mission, One Vision, One Movement Welcome to South Florida Council’s 2009 FOS Orientation

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One Mission, One Vision, One Movement

Welcome to

South Florida Council’s

2009 FOS Orientation

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Tonight’s Purpose:

1. Learn your specific responsibilities as a Community FOS Worker

2. Find out what the Friends of Scouting Campaign is and why it is needed

3. Learn the organizational structure and manpower required for success

4. Set key dates

5. Find out “who” and “what” are your resources


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South Florida Council


• Serves the youth & families of Broward, Miami-Dade and Monroe Counties

• Over 70,000 youth members

• Over 14,000 Cub Scouts, Boy Scouts and Venturers

• Over 5,000 registered adult volunteers

• Over $3.8 million program budget

• Operates three camp facilities:

• Camp Seminole

• Camp Sawyer

• Camp Everglades

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CASE STATEMENT


MISSION STATEMENT

The mission of the South Florida Council,

Boy Scouts of America,

is to prepare young people to make

ethical and moral choices

over their lifetimes

by instilling in them the values

of the Scout Oath and Law.

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How Many of you…

• Who wants the South Florida Council Scouting program to be the strongest in the nation?

• Who believes our Scouts deserve the finest camps possible?

• Do you want your son to experience the strongest Scouting program possible?

• Do you believe individuals and companies would support the local Scouting program?


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Your important Role

• Create buy-in from individuals, companies and organizations in the community

• Recruit new workers/table hosts

• Contact prospects on behalf of Scouting

• Relay the Mission of Scouting

• Tell our story

• Make the ask


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What is FOS?:

• The Friends of Scouting Program is the most effective way individuals, businesses and families can directly invest to strengthen the local Scouting movement

• It costs the South Florida Council $215.00 annually to support one youth member in the Scouting program.

• Annual budget over $3.9 million

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Why are we asking for investments in South Florida Council’s Friends of Scouting campaign?

• SFC has an annual budget of over $3.9 million

• Serve over 70,000 youth throughout Broward, Miami-Dade and Monroe Counties

• Rebuilding Camps for our Scouts to have the finest camping program in the country

• Year round Adult Leader Trainings

• University of Scouting

• New Leader Essentials

• Youth Protection

• Council & District Activities

• Merit Badge College

• Lincoln Marti Camporee

• Scoutmaster’s Camporee

• Scout Extreme Games at Dolphin Stadium

• Summer Camp & Day Camp programs

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Why are we asking for investments in South Florida Council’s Friends of Scouting campaign?

• Organizing & Serving units

• Recruiting new youth

• Liability Insurance

• Registration & Advancement records

• Maintenance of Camps & Equipment

• Scout Shop

• Newsletter and website communications

• Professional & Clerical Staff support

• Phone calls, Postage, Printing & Mailings

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Who PAYS for Scouting?

Where Does it Go?:• YOUTH

• From personal savings and money-earning projects

• Pays for Registration, Uniforms, Handbooks, Boy’s Life, unit dues and Personal Equipment

• UNITS

• From Members dues and money-earning projects

• Camping Equipment

• Charter/Registration fees

• Unit Activities

• Insignia

• Program Materials

100% OF THESE FUNDS GO TO THE NATIONAL ORGANIZATION or LOCAL UNIT

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Where Does it Go?:

• CHARTERED ORGANIZATIONS

• From the organization’s annual budget

• Meeting rooms incidental fees

• Electricity

• Maintenance

• COUNCIL

• Friends of Scouting campaigns (9% of families)

• Special Events

• Foundations

• Trust Funds/Bequest

• Product Sales

• Camping and Activity Revenue

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Where Does it Go?:• COUNCIL

• Through the funds raised or earned:

• Professional staff to:

• Organize Council Activities and Events

• Train new leaders

• Organize New Units

• Serving existing units

• Recruiting more youth

• Recruit volunteers to provide the program

• Maintain records

• Liability Insurance

• Rebuilding and Maintaining camps

• Support staff to track registrations, advancements, tour permits, etc.

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Where Does it Go?:• NATIONAL COUNCIL

• Revenue: through Membership fees, Magazine subscriptions, supply division, grants, and National Service Fees:

• Local Council Assistance

• Program research and development

• Program Materials

• Professional Training

• Communications

• Local council insurance and benefits

• Applications and other no-cost resources

• Nationwide Religious Relationships and Public Relations campaigns

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INCOME

35% - Friends of Scouting

19% - Camping & Activities

15% - Investment Income & Other

21% - Foundations & Grants

4% - Special Events

6% - Product Sales

EXPENSES

81% - Program Services

9% - Administration & General Expenses

10% - Fundraising & National Charter Fee

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The B.S.A. method of helping support Scouting…

• The Friends of Scouting Program is the method used by the Boy Scouts of America to build a permanent financial constituency for local councils.

• It provides and encourages Scout parents, unit leaders, individuals, the business community, and friends of Scouting to share in meeting the financial needs to support the youth of the local council

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What is the

Community Phase of FOS?

• The portion of the FOS Campaign designed to educate the community about Scouting and what Scouting does for the youth of this community

• Provide individuals, businesses, corporations and community organizations the opportunity to help keep the programs of Scouting strong for over 70,000 youth by investing in the Friends of Scouting Campaign

• Takes place from December of 2008 until June 30th of 2009

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FOS Process• Budget-A budget is developed by staff based on the program objectives of the council. The

budget is reviewed by district and board level volunteers and approved by the executive board. The

FOS portion of the budget is determined and approved.

• Campaign Leadership - Recruit the leadership required to conduct a successful

FOS campaign. The leadership includes a FOS Chairman, workers and table hosts and teams are

created. The leadership of the campaign is enrolled.

• Prospect and Evaluation-The campaign leadership conducts a thorough evaluation

of every donor and determines their giving potential. Donors are assigned to appropriate campaign

worker. People give to people. New prospective donors are identified and assigned. All prospects

should be cleared to avoid duplications and embarrassment.

• Kick-off Campaign- invitations and warm up letters are sent out inviting to donors to

the kick-off.

• Meet with donors- appointments are scheduled with the donors. Conduct sales calls

using BSA collateral materials (FOS brochure and Annual Report) Face to face meetings provide the

best results.

• Report Results-Attend report meetings to monitor progress.

• Recognize Donor

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Manpower Required

The Key to any successful Friends of Scouting campaign

is having the right leadership

• South Florida Council needs help broadening our donor base NOW to ensure a quality program for future generations of Scouts

• Every worker/table host has a unique set of prospects to ask for an investment

• Friends, colleagues, customers, vendors, clients, business contacts

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Manpower Required

The Key to any successful Friends of Scouting campaign is having the right leadership

• Each District needs one FOS Chairman to provide the leadership to a successful campaign

• Enough workers/table hosts to enroll historical donors

• Enough workers/table hosts to enroll “new” prospects to reach the financial objectives of the district and council

• Each worker is to enroll a minimum of 5 new investments in Scouting

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District FOS Chairman Job Description

• RESPONSIBLE TO:– Council FOS Chairman as well as District Chairman

• POSITION DESCRIPTION:– A volunteer recruited by the Steering Committee who is responsible (along with the Staff

Advisor) for recruiting and managing a volunteer team.

• KEY RESPONSIBILITIES:– Accept overall responsibility for the success of the District Friends of Scouting campaign.– Recruit a team of workers that will ensure their FOS campaign is successful– Make a generous contribution to the FOS campaign– Secure at least 5 new investments from their prospects– Attend Council FOS training.– Conduct District FOS Campaign Orientation and Kickoff.– Attend Council FOS report meetings.– Work closely with the District Executive.

• CHARACTERISTICS:– “Mover and Shaker” in community– Administrative minded– Accessible– Strong belief in Scouting program

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District FOS Worker/Table Host Job Description

• Responsible to:

– District FOS Chairman

• Positions Descriptions:– Volunteers, recruited by the District FOS Chairman and Steering Committee who

are responsible for recruiting and supervising workers and achieving respective campaign level goals.

• Key Responsibilities:– Make a generous contribution to the Friends of Scouting campaign.– Secure at least 5 “new” investments from their prospects and ask them to do the

same– Assume overall responsibility for reaching objectives/goals. – Attend Council Friends of Scouting training.– Attend District Friends of Scouting Campaign Orientation and Kickoff.– Assume overall responsibility for respective campaign level objective.– Follow up with workers to ensure prospects are being enrolled.

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2009 Friends of Scouting

Kickoff Dinner

T.B.D.

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Prospect & Evaluation Meetings

• Identify Prospects/sources of prospects

• Clearing Prospects

• Prospect Evaluation and assignment

• Prospect Cultivation

• How to upgrade levels of giving

• Face to face/people give to people

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Prospect and Evaluations Meetings

•Scheduled and hosted by District FOS Chairman

•Objective is to identify new FOS prospects

•Evaluate current contributors that have the potential to be upgraded

•Should be scheduled prior to kickoff meeting

•Bring “laundry lists” for committee members to review

•(i.e. service club rosters, School Board rosters, annual reports from banks and other companies, personal contact lists, etc.)

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Kickoff and Meet

• Warm up letters and Invitations are sent out to prospective donors inviting them to kickoff dinner

• Follow up calls are made and appointments are scheduled with the donors. Conduct sales calls using BSA collateral materials (FOS brochure and Annual Report)

•Face to face meetings provide the best results.

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Report Meetings

• Holds FOS Committee members accountable

• Keeps the campaign on track for completion

• Set objectives, recognizes success and puts the “fun” back in fundraising

• South Florida Council will hold monthly report meetings after the kickoff dinner until we reach our goals

• March 25th = 60% of goal

• April 30th = 75% of goal

• May 20th = 100% of goal

• June 24th = Victory Party

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Recognition Program:

• $250 Investment = one ticket to the 2009 FOS Kickoff dinner

• $500 Investment = two tickets to the 2009 FOS Kickoff dinner

• $1,000 Investment = four tickets to the 2009 FOS Kickoff dinner

• $2,500 Investment = One table of 8 to the 2009 FOS Kickoff dinner, VIP reception passes and logo in program

• $5,000 Investment = One table of 8 to the 2009 FOS Kickoff dinner, VIP reception passes, logo in program and recognition in Scouter Newsletter

• $10,000 Investment = Two tables of 8 to the 2009 FOS Kickoff dinner, VIP reception passes, logo in program and recognition in Scouter Newsletter

• $25,000 Investment = Naming rights and three tables of 8 to the 2009 FOS Kickoff dinner, VIP reception passes, logo in program and recognition in Scouter Newsletter

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Why do people give?

• First - They are asked

• Second - They believe in the

ideals of the

organization

• Third - Prestige and recognition

• Fourth - Seek power and

influence

• Last - Tax consideration

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Why do people give to Scouting?

• First - They are asked

• Second - They believe in the ideals

of the organization

• Third - They want help build youth of

strong character

• Fourth - They want to help build a

strong Scouting

program

• Fifth - They want to help rebuild

camps

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FOS Campaign Collection History

2005 = $1,267,109• $318,822 from District campaigns



2008 = $1,250,000 projected• $332,000 from District campaigns projected

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FOS Campaign Investments

2008 FOS Pledges - BY COUNTY

Miami Dade = $805,932

Broward = $450,120*

Monroe = $112,795

Out of Area = $35,009

*Broward County has huge potential

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Establishing your

FOS Goal

• Challenging, yet achievable

• Make a generous, personal investment in Scouting to kickoff your campaign

• Secure at least 5 “new” investments that are at, or above, your level of giving

• Secure 5 new workers, who will each secure 5 “new” investments, to help meet the financial objectives of the District and Council

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RESOURCES:

• FOS Brochure

• Annual Report

• Job Descriptions

• The Professional Staff

• District Volunteers

• Campaign Reports

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National BSA Policy:

• The only IRS recognized 501c3 organization in Scouting is the local Council

• Local Council’s “raise” money• Solicit families and community

organizations for donations

• Local Scouting units “earn” money through council approved fundraisers• Camp Card and Popcorn sales

• Packs, Troops, Crews, Teams and Ships cannot accept donations per their Charter Agreement

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Questions:

? ? ?


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THANK YOU!

South Florida Council would like to thank you for accepting this challenge and helping us raise the needed revenue to build a strong

Scouting program in South Florida.


One Mission, One Vision, One Movement Welcome to South Florida Council’s 2009 FOS Orientation

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