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Brand Strategy By
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One internet Branding & Marketing

Jan 15, 2017

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Page 1: One internet Branding & Marketing

Brand Strategy

By

Page 2: One internet Branding & Marketing

Eat | Sleep | Work | Play

For Startups

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 3: One internet Branding & Marketing

Eat | Sleep | Work | Play

For Startups

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Tagline

Brand Position

Page 4: One internet Branding & Marketing

Eat | Sleep | Work | Play

For Startups

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 5: One internet Branding & Marketing

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 6: One internet Branding & Marketing

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Eat | Sleep | Work | Play

For Startups

Page 7: One internet Branding & Marketing

Use @ for at

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Element Branding

Page 8: One internet Branding & Marketing

Binary Code for reports & ppts instead of white space

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Background

Page 9: One internet Branding & Marketing

Loading Bar to highlight main points

Writing style

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 10: One internet Branding & Marketing

Colour

Primary:

Secondary:

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position Logo Color

Page 11: One internet Branding & Marketing

Use these lines to highlight paragraphs or give page borders.This is googles first tweet

in binary code which means feeling lucky.

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 12: One internet Branding & Marketing

TypographyInsight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Alcubierre

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890

Futura

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890

Aquatico

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Heading

Secondary

Page 13: One internet Branding & Marketing

Infographs & Vectors

62% 82%

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 14: One internet Branding & Marketing

The light bulb symbolises

TechInnovationPersistence

(Thomas Edison's qualities for both).

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 15: One internet Branding & Marketing

Eat Sleep

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 16: One internet Branding & Marketing

Tech Lab1 word

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 17: One internet Branding & Marketing

3 Word

One place for Dreamers

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 18: One internet Branding & Marketing

1 Line

One place for Startups to turn their dreams into reality

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 19: One internet Branding & Marketing

Eat from our Cafe Sleep over your biggest IdeasLearn from our Mentors and CoworkersPlay on the latest tech productsWork in our shared innovation Labs

What you can do ?

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 20: One internet Branding & Marketing

To Lead the Startup revolution in India

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 21: One internet Branding & Marketing

Different Entrepreneurs have different needs.

We focus on solving them.

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 22: One internet Branding & Marketing

Eat IdeasSleep over IdeasPray for IdeasLearn about IdeasPlay around IdeasWork with IdeasAnd evenPoop Ideas

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 23: One internet Branding & Marketing

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Eat | Sleep | Work | Play For Startups

Page 24: One internet Branding & Marketing

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 25: One internet Branding & Marketing

Himanshu BindalChief Incubation Officer

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 26: One internet Branding & Marketing

Brand Personality/Style/VoiceTech Stuff: Coder , Nerd Engineer

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 27: One internet Branding & Marketing

Brand Voice

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 28: One internet Branding & Marketing

Brand Tone

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Generation Z EntrepreneurYoung ,Nerd , Techy and Dreamer

Page 29: One internet Branding & Marketing

Explorers

Insight

Main Visual

Tagline

Design Elements

Photography

Symbol

Who we are

What we do

Vision

Mission

Value

USP

ESP

Face of the brand

Brand Personality

Tribe Name

Brand Position

Page 30: One internet Branding & Marketing

400+ Creatives

Page 31: One internet Branding & Marketing

Collaterals

Page 32: One internet Branding & Marketing

Envelopes

Page 33: One internet Branding & Marketing

Cards

Page 34: One internet Branding & Marketing

Sign boards

Page 35: One internet Branding & Marketing

T Shirts

Page 36: One internet Branding & Marketing

T Shirts

Page 37: One internet Branding & Marketing

Stickers

82%62%

Startup Idea Complete

Launch Your Startup

Page 38: One internet Branding & Marketing

Letterheads

Page 39: One internet Branding & Marketing

Mugs

Page 40: One internet Branding & Marketing

Mugs

Social media Packages

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