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One Brand One Voice Hanoch Rabinovitz
25

One Brand One Voice

Nov 11, 2014

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Business

Digital branding process (a sphere shape chart with six stages)
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Page 1: One Brand One Voice

One BrandOne Voice

Hanoch Rabinovitz

Page 2: One Brand One Voice

Energizing your (digital) brand

distribute

listen synergize

optimize

Engage

present

Page 3: One Brand One Voice

present

Who we areWhat we areWho we areWhat we are

Relevant issues

Relevant issues

BrandBrand Search Search

navigatenavigate

DomainLanding pages(mini) sites

Page 4: One Brand One Voice

present

DomainLanding pages(mini) sites

Page 5: One Brand One Voice

present

DomainLanding pages(mini) sites

Who we are?

What we are?Who we are?

What we are?Relevant issues?

Relevant issues?

NO!

Page 6: One Brand One Voice

distribute

SEOSEMAdsMediaWikiPRRSS

Page 7: One Brand One Voice

distribute

SEOSEMAdsMediaWikiPRRSS

Page 8: One Brand One Voice

distribute

SEOSEMAdsMediaWikiPRRSS

Page 9: One Brand One Voice

synergizeMix Real/Digital mediaCo-branding

Page 10: One Brand One Voice

synergizeMix Real/Digital mediaCo-branding

Page 11: One Brand One Voice

synergizeMix Real/Digital mediaCo-branding

Page 12: One Brand One Voice

listen

RSSComparePulseTrend-Spotting

Page 13: One Brand One Voice

listen

RSSComparePulseTrend-Spotting

Page 14: One Brand One Voice

listen

Read RSSComparePulse Trend-Spotting

Entertainment

Politics

Page 15: One Brand One Voice

engage

BlogNewslettersWidgetsConverse SocializeRate

Be There = Leader

“SEO-machine”

True Links!

Blogging = Humanizing your brand

Fresh content!

Page 16: One Brand One Voice

engage

BlogNewslettersWidgetsConverse SocializeRate

Page 17: One Brand One Voice

engage

BlogNewslettersWidgetsConverse SocializeRate

Page 18: One Brand One Voice

engage

BlogNewslettersWidgetsConverse SocializeRate

Page 19: One Brand One Voice

optimizeYour presence

Page 20: One Brand One Voice

optimizeYour pages

Page 21: One Brand One Voice

optimizeYour pages

2.7% 1.6%

Page 22: One Brand One Voice

optimizeYour pages

“call for action button” =250% more Clicks!

Page 23: One Brand One Voice

optimizeYour self

Your google page Facebook / Myspace LinkedIn Twitter Blog Personal page

(cafe, squidoo, plaxo, myspace) Name.com

Page 24: One Brand One Voice

Energizing your (digital) brand

distribute

listen synergize

optimize

Engage

present

Page 25: One Brand One Voice

Don’t forget to say

Thank you