ONBoardD SBA and LinkedIn Partner Presentation

ONBoardD The Open Network for Board Diversity

3 – 4 p.m.

Fri., Sept. 23, 2016

Mark Walsh – SBA Office of Investment & Innovation Associate Administrator

Michele Schimpp – SBA Office of Investment & Innovation Deputy Associate Administrator

Nicole Isaac – LinkedIn Government Affairs Team Head of U.S. Public Policy

Jacqueline Jones – LinkedIn Global Diversity and Inclusion Team Strategic Partnerships Lead

• Address lack of diversity in leadership of

U.S. small, privately-held businesses

• Create public/private partnership to

connect diverse talent with board

membership opportunities

• Increase presence of underrepresented

groups on leadership boards

• Small Business Investment

Companies (SBICs)

• Small Business Innovation

Research (SBIR)grant recipients

ONBoardD Objectives

Slide 1 of 20

The SBIC Program

Slide 2 of 20

The Facts: Public Companies Lack Board Diversity

Slide 3 of 20

But ONBoardD isn’t about the

Public Company Arena…

• The public company board-diversity arena is not a supply issue -

it is a demand issue.

• Public Companies are not going to expand the size of their boards

to address diversity, nor will they embrace board-roster rapid

change. The capital markets punish that behavior.

• The market that will embrace expansion and churn the most is the

privately-held company market.

• Adding domain expertise to their boards, represented by diverse

candidates, will appeal to their investors and private shareholders.

• ONBoardD is a collaborative partnership to provide diverse talent

to private companies thirsty for external viewpoints and expertise.

Slide 4 of 20

Partner Collaboration Creates

Opportunity and Nimbleness

Each organization involved in OnBoardD brings one or more of the

following essential contributions:

• A supply of candidate board members from their diverse

membership pool

• Demand for diverse board members from the companies in their

network

• Energetic advocacy and heightened awareness of the importance

of diversity, and its ability to catalyze change

• Legacy skill in matching talent with specific opportunities

Slide 5 of 20

A Staged Approach

Build Awareness

• Establish ONBoardD

group

• Launch Showcase

page

• Launch content

strategy

• Launch campaign

Expand Community

Engagement

• Increase diverse groups

on LI platform

• Market content to

specific audiences

• Grow content on profiles

.

• Increase ability to

source talent

Maintain & Grow

Partner Relationships

• Accelerate community

engagement

• Engage more and

more content partners

• Train members to

grow profile content to

enhance discovery

• Use member and

recruiter feedback to

enhance UX/UI

2016 2016 End of Late 2017

Slide 6 of 20

Measuring Success

Overall success metrics:

• Total membership of ONBoardD / LinkedIn private group

• Total number of robust LinkedIn profiles with domain

expertise made obvious

• Number of board membership opportunities posted, or board

opportunities that are researched by placement agencies on

ONBoardD

• Number of candidates actually seated on boards of directors

or boards of advisors

Slide 7 of 20

Measuring Success

Goal for 2016 – Build Awareness:

• Establish membership process

• Establish robust content strategy

• Establish moderator for group and showcase page with each

partner identified

• Identify group contributor from each partner

• Encourage each partner’s members to join the group

Slide 8 of 20

Measuring Success

Goal for 2017 – Expand Community Engagement

• Establish SBA moderator succession plan

• Continue to the grow the ONBoardD membership

• Highlight successes, create meaningful “feedback loop” for

all participants and observers

• Elicit and integrate feedback of partner organizations and

users

Slide 9 of 20

For ONBoardD Members

STAY INFORMED:

through relevant

professional news and

knowledge specific to board

opportunities

CONNECT:

diverse talent with

professionals,

knowledge, &

mentorship to gain a

board/advisor seat

HIGHLIGHT:

board opportunities

to diverse talent

Slide 10 of 20

Sample Showcase Page

Slide 11 of 20

Sample Profile

Slide 12 of 20

Content Strategy

We Inspire: Profiles of Diverse Women that serve on boards (e.g. Melody Dobson, Melody Barnes, Ursula Burns)

We provide training: Articles on boards, career preparation for leaders

We generate demand: We encourage companies and recruiters to find diverse board members We make matches: We make it easy for companies and recruiters to find qualified diverse talent

Slide 13 of 20

Content Execution

Part 1 of 3: Work with partners to feature content on boards

• Besides exhorting their membership to join OnBoardD, they

shall submit content and keep it fresh.

For example, many organizations already feature information

on career development for senior leaders

• Generate engagement by asking partners to assign a group

contributor to post content

Slide 14 of 20

Content Execution

Part 2 of 3: Feature interviews with diverse board members –

Ideas of potential interviewees include:

• Will Lambert - Managing Partner, Westly Group; Former VP,

Intel Capital and Managing Director of the Diversity

Fund [Board Positions include the National Venture Capital

Association (NVCA)]

• Robin Washington - CFO Gilead Sciences (Board positions

include Honeywell, Tecktronix, MIPS Technologies)

• Richelle Parham - Former CMO of eBay (Board positions

include Labcorp, Drexel, Scripps Network Interactive)

Slide 15 of 20

Content Execution

Part 3 of 3: Partner with the LinkedIn publishing team to cross

promote the following:

• Launching the ONBoardD initiative in Fall 2016 on diversity and

inclusion which will feature influential posts and commentary

connecting underrepresented talent to vast board opportunities

Slide 16 of 20

Influencing Talent on The Candidate Journey

Drive engagement and build relationships with the

individuals we want to influence.

Convert our top prospects into board members at

SBIC companies.

✓

Are quality candidates aware of the ONBoardD

program?

Start the conversation. Create awareness and bring

potential candidates into our funnel.

Unaware

Aware

Considering

Placed

Slide 17 of 20

• Groups & Inbox

• Member Profiles

• News Feeds

• Recruitment Ads:

• Geography, industry, job function, seniority, company size,

language, company name, group, gender, school name,

degree type, and graduation year

• Sponsored Update:

• Recruitment ad targeting, skills and specialties, job title, field

of study, and age

Engagement through highly targeted advertising

Drive awareness everywhere members go on

Slide 18 of 20

Next Steps • Initial Launch:

• Thurs., Oct. 13

• Is your organization ‘on board’ for ONBoardD?

• Joinder agreements needed by COB Tues., Sept. 27 for

inclusion in launch and related distribution material and activities

• Submit high-resolution jpeg / png logos to the SBA

• Reserve your seats today through EventBrite for event!

• Limited seating is available & early registration is encouraged

• Think: What can we do to make ONBoardD even better?

• All participating in this conversation are highly valued partners

for this collaborative effort – let’s work and grow this initiative

together. Call or email with input or ideas.

Slide 19 of 20

Thurs., Oct. 13, 2016

• Time: 12:30 – 4:30 pm

12:30 - 1:00 p.m. - Arrival/light lunch/refreshments

1 - 1:30 p.m. - Opening Remarks

1:30 to 2:30 p.m. - Panel 1

2:30 - 2:45 p.m. – Break

2:45 - 3:45 p.m. - Panel 2

3:45 - 4:30 p.m. - Closing Remarks and Reception

• Location: Northeast Pavilion at Library of Congress

• Register through EventBrite - Contact Rebecca Rowe

([email protected] or 202-205-6981) with any

logistics questions

Slide 20 of 20

Questions &

Suggestions?

ONBoardD The Open Network for Board Diversity

Michele Schimpp

Deputy Associate Administrator

Office of Investment & Innovation

Small Business Administration

[email protected]

Nicole Isaac

Head of U.S. Public Policy

Office of Government Affairs

LinkedIn

[email protected]

Thank you!

Mark Walsh

Associate Administrator

Office of Investment & Innovation

Small Business Administration

[email protected]

Nicole Isaac

Head of U.S. Public Policy

Government Affairs Team

LinkedIn

[email protected]