Page 1
©2014 OnBeep, Inc. - All Rights ReservedOnBeep Confidential ©2013 - NOT FOR DISTRIBUTION - Shared with: Tom Kitt, Erin McFall, Liam Casey @ PCHda649ebf4a72cd30c9583a5895a6ccfe
www.onbeep.com
From Bits to Atoms
Jesse RobbinsCEO
Sylvia WuDesign Engineer
@jesserobbins @sylvia3u
Page 2
©2014 OnBeep, Inc. - All Rights Reserved
is building beautiful wearable communication.
Page 3
©2014 OnBeep, Inc. - All Rights Reserved
[Coming Soon!]
Page 4
©2014 OnBeep, Inc. - All Rights Reserved
Jesse RobbinsCEO
• Founding CEO of Chef
• Startup Advisor/Investor
• Amazon’s “Master of Disaster”
• Firefighter/EMT & Emergency Manager
Sylvia WuDesign Engineer
• iPhone 4 at Apple
• Design at Amazon / Lab126
• 3 Medical Devices
Page 5
©2014 OnBeep, Inc. - All Rights Reserved
Great Idea +
Crowdfunding
Step 1 Step 2 Step 3
Profit!
Page 6
©2014 OnBeep, Inc. - All Rights Reserved
$1-10k
1-3 People
1-2 Months
Proof Prototype Production
$10-150k
1-5 People
2-6 Months
$100k-1m+5-20 People
6-24 Months
Page 7
©2014 OnBeep, Inc. - All Rights Reserved
Prototype: 3 months, 4 people, & $20,000
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
$5,000
May 13 Jun 13 Jul 13
Page 8
©2014 OnBeep, Inc. - All Rights Reserved
Proof of Concept
Page 9
©2014 OnBeep, Inc. - All Rights Reserved
First full board prototype 1 year ago today
Page 10
©2014 OnBeep, Inc. - All Rights ReservedCopyright © 2010 Opscode, Inc - All Rights Reserved 10
OnBeep Prototype
Page 11
©2014 OnBeep, Inc. - All Rights Reserved
Prototype to Production-ready: 12 months, 14 people, & $1,000,000
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
Page 12
©2014 OnBeep, Inc. - All Rights Reserved
[Coming Soon!]
Page 13
©2014 OnBeep, Inc. - All Rights Reserved
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
Easy
Prototype to Production-ready: 12 months, 14 people, & $1,000,000
Page 14
©2014 OnBeep, Inc. - All Rights Reserved
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
Prototype to Production-ready: 12 months, 14 people, & $1,000,000
Hard
Page 15
©2014 OnBeep, Inc. - All Rights Reserved
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
Prototype to Production-ready: 12 months, 14 people, & $1,000,000
Page 17
©2014 OnBeep, Inc. - All Rights Reserved
$1-10k
1-3 People
1-2 Months
Proof Prototype Production
$10-150k
1-5 People
2-6 Months
$100k-1m+5-20 People
6-24 Months
Credit Cards & Foolishness
Angels, Syndicates, Seed Funds
Big Syndicates & Early Stage VC
Crowdfunding (maybe)
Page 18
©2014 OnBeep, Inc. - All Rights ReservedOnBeep Confidential ©2014 - NOT FOR DISTRIBUTION - Joyce Kim - Freestyle
OnBeep Raised $1m on AngelList from 85 investors
Twitter / Square / MessageBusJeremy LaTrasse
Led by Gil Penchina’s angel.co Syndicate
Heroku & Heavybit FounderJames Lindenbaum
Audry CapitalMatt Mullenweg
FacebookDavid Recordon
CanadianAlistair Croll
DynKyle York
Nordstrom / GoogleRuben Ortega
Fuel CapitalChris Howard
Page 19
©2014 OnBeep, Inc. - All Rights Reserved
$1-10k
1-3 People
1-2 Months
Proof Prototype Production
$10-150k
1-5 People
3 Months
$100k-1m+5-20 People
6-24 Months
Angels, Syndicates, Seed Funds
Big Syndicates & Early Stage VC
Crowdfunding
Page 20
©2014 OnBeep, Inc. - All Rights Reserved
“Why do you need a microscope? Can’t you just simulate everything in software?” -VC
Page 21
©2014 OnBeep, Inc. - All Rights Reserved
Prototyping is easy… (and getting easier)
Manufacturing is hard.
Page 22
©2014 OnBeep, Inc. - All Rights Reserved
“Why are you going to China when you can just 3D print the plastic pieces?”
-all my friends in San Francisco (i.e. iOS devs)
Page 23
©2014 OnBeep, Inc. - All Rights Reserved
3D Printing is Prototyping
‣Cheap in very small runs ‣Proof of concept overnight ‣cosmetic appearance often
“good enough”
‣Cannot Scale Effectively ‣Big parts are really expensive ‣Limited materials & finishes ‣Affordable printers don’t
produce good tolerance
Page 24
©2014 OnBeep, Inc. - All Rights Reserved
3D Printing is Prototyping
‣Cheap in small runs ‣Proof of concept overnight ‣cosmetic appearance often
“good enough”
‣Cannot Scale Effectively ‣Big parts are really expensive ‣Limited materials & finishes ‣Affordable printers don’t
produce good tolerance
Page 25
©2014 OnBeep, Inc. - All Rights Reserved
Page 26
©2014 OnBeep, Inc. - All Rights Reserved
Injection Molding is Scalable & Efficient
‣multiplexing ‣lowest per-part cost
(in high quantities) ‣fast output rate
(when tool is done) ‣high quality finishes
(once process is tuned) ‣wide range of materials
Page 27
©2014 OnBeep, Inc. - All Rights Reserved
Injection Molding is Scalable & Efficient
‣$5k+ initial investment ‣4-6 weeks lead time ‣Collaboration between
specialist from multiple disciplines
Incorrect Correct
Page 28
©2014 OnBeep, Inc. - All Rights Reserved
3D Printing is testing on your laptop & Injection Molding is deploying to Production
Page 29
©2014 OnBeep, Inc. - All Rights Reserved
Hardware manufacturing is entrusting the most important pieces of your
business to people you've never met.
Page 30
Assembly fixtures reduce operator fatigue and error
Page 31
©2014 OnBeep, Inc. - All Rights Reserved
Process design is an essential part of product design
Page 32
©2014 OnBeep, Inc. - All Rights Reserved
Sourcing electrical
components
Tooling
Making PCBs
Packaging
Molding plastics
PCBA Assembly
Sourcing off-the-shelf hardware
Product Assembly
Page 33
Time spent on quality control:
superior ROI
Page 34
©2014 OnBeep, Inc. - All Rights Reserved
[Here vs. There]
Page 35
©2014 OnBeep, Inc. - All Rights Reserved
OnBeep Travel Deployment Kit
Page 36
©2014 OnBeep, Inc. - All Rights Reserved
SFO HK: 12 hours, in economy
Page 37
East meets West: Expressing opinion (Illustrator: Yang Liu)
Page 38
East meets West: Expressing feelings (Illustrator: Yang Liu)
Page 39
©2014 OnBeep, Inc. - All Rights Reserved
Hardware manufacturing is entrusting the most important pieces of your
business to people you've never met.
Page 40
©2014 OnBeep, Inc. - All Rights Reserved
Turn these strangers into friends…
Page 41
©2014 OnBeep, Inc. - All Rights Reserved
… so they won’t ignore you when Beats is also ramping for the
holidays.
Page 42
©2014 OnBeep, Inc. - All Rights Reserved
Small vs. Big suppliers
Page 43
©2014 OnBeep, Inc. - All Rights Reserved
Small suppliers might not be able to scale with you.
Page 44
©2014 OnBeep, Inc. - All Rights Reserved
Suppliers of quality components will only work with you on the
promise of greatness.
Page 45
©2014 OnBeep, Inc. - All Rights ReservedOnBeep Confidential ©2013 - NOT FOR DISTRIBUTION - Shared with: Tom Kitt, Erin McFall, Liam Casey @ PCHda649ebf4a72cd30c9583a5895a6ccfe
www.onbeep.com Jesse RobbinsCEO
Sylvia WuDesign Engineer
@jesserobbins @sylvia3uOffice hours from 4-5pm today
Sign up at OnBeep.com