Planning a webinar is about asking the right questions in the right order. Here are a few guiding questions to keep in mind as you strategize your webinar campaigns. Webinar checklist your webinar guide Did you identify your audience’s: Stage in the buying cycle? Persona? Pain-points? When you chose a topic, did you: Brainstorm with others? Draw inspiration from past material? Decide on the type of webinar you’ll have (e.g., live, on-demand, simulive)? Choose your webinar’s format (e.g., panel discussion, slide presentation, audio)? When you promoted your webinar, did you: Craſt email templates for pre and post-event follow-up? Prepare a registration page complete with an abstract, speaker bio, promotional videos and form? Develop creative assets for organic and paid social promotion? Your website? When you practiced, did you: Time your presentation? Review material and practice with peers? Test soſtware and equipment in advance? Aſter your webinar, did you make sure to: Post your event for on-demand engagement and promote to no-shows? Send follow-up emails with more related content? Craſt new content based on your event? When you met with your team, did you: Assign roles and responsibilities? Plan deliverable due dates in a calendar? Schedule check-ins for assignments? When you started creating your webinar, did you: Choose a singular theme and title? Select one theme-related image to use in promotional materials? Give creative direction on the webinar console and promotional copy? When you draſted your webinar presentation material, did you remember to: Outline your slide deck first? Build audience interactivity into your presentation (e.g., polls, Q&A, etc.)? Integrate calls-to-action into the webinar console? When you analyzed your event, did you remember to: Look at registrant to attendee conversion? Check individual engagement scores? Review feedback from attendees? When you finally conducted your webinar, did you remember to: Arrive 30 minutes early to your presentation? Test your sound and/or video quality? Relax?
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Planning a webinar is about asking the right questions in the right order. Here are a few guiding questions to keep in mind as you strategize your webinar campaigns.
Webinar checklist
your webinar guide
Did you identify your audience’s:
Stage in the buying cycle?
Persona?
Pain-points?
When you chose a topic, did you:
Brainstorm with others?
Draw inspiration from past material?
Decide on the type of webinar you’ll have(e.g., live, on-demand, simulive)?
Choose your webinar’s format (e.g., panel discussion, slide presentation, audio)?
When you promoted your webinar, did you:
Craft email templates for pre and post-eventfollow-up?
Prepare a registration page complete with an abstract, speaker bio, promotional videos and form?
Develop creative assets for organic and paidsocial promotion? Your website?
When you practiced, did you:
Time your presentation?
Review material and practice with peers?
Test software and equipment in advance?
After your webinar, did you make sure to:
Post your event for on-demand engagementand promote to no-shows?
Send follow-up emails with more related content?
Craft new content based on your event?
When you met with your team, did you:
Assign roles and responsibilities?
Plan deliverable due dates in a calendar?
Schedule check-ins for assignments?
When you started creating your webinar, did you:
Choose a singular theme and title?
Select one theme-related image to usein promotional materials?
Give creative direction on the webinar console and promotional copy?
When you drafted your webinar presentation material, did you remember to:
Outline your slide deck first?
Build audience interactivity into your presentation (e.g., polls, Q&A, etc.)?
Integrate calls-to-action into the webinar console?
When you analyzed your event, did youremember to:
Look at registrant to attendee conversion?
Check individual engagement scores?
Review feedback from attendees?
When you finally conducted your webinar, did you remember to:
Arrive 30 minutes early to your presentation?
Test your sound and/or video quality?
Relax?
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