ON YOUR LEFT! February 2012

UPCOMING EVENTS

eep those new year’s fitness resolutions on track because you’ll want to be ready for anything during this Valentine month!

Our new 2012 clients are in love with our race management tactics and promotional strides and we’re hoping to see you on route to success too! We advise you to dress in layers for the fluctuating Texas weather so you’re prepared to strip down and reveal your true love for running on February 18th at The Generational Equity Cupid Dash in Plano. Then, Will You Love Me Tomorrow? when the Rhythm & Blues Half Marathon & 5K drops the heartbeats from Sam Houston Park the very next day, February 19th in Houston. Lusting for more? Just follow the tracks of our tears right into spring by committing to the Form Follows Fit-ness 5K and engage the many famous structures that shape our city’s romantic evening glow. We’ve constructed a brand new 5K course to showcase some of Dallas’s most lovely assets, so come admire these fine forms along with all the ones in shorty-shorts along way!

But if you wear your passion on your sleeve and just like to mess around, then get dirty with our client, The Original Mud Run April 14th and May 26th!

Although we’re confident you’ll be initially satisfied after doing any of the above, always be careful, you might be left with an itch for MORE!

JOB

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Pacing Active Lifestyle MarketingOfficial E-Newsletter of DFWRUNS - February 20 12

Don't Stop in the Name of Love!

Rhythm and Blues Half Marathon & 5K

Sunday, February 19, 2012

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uild on your friendships and corporate relationships these next cou ple of weeks because we’ve constructed team

awards for the Fastest Team, Largest Team, Top Fundraising Team, and Best Dressed Team at the Form Follows Fitness 5K! There are currently over 30 different architecture industry companies and organizations involved in the team competitions; BRW Architects, RHA, Hill and Wilkinson, Gensler, HKS, PSP, Perkins + Will, and Corgan are a few who have already taken their mark! So grab your coworkers, club, or pals and email us by February 18th in order to sign up and level the competition.

It is your chance as a team to win one of the traveling awards everyone is so excited about. By register-ing as an individual, it is your chance to run a brand new course through downtown Dallas that has never been run before.

FORM A Team and Win!

BLevel the Competition at the Form Follows Fitness 5K

The Cupid Dash Saturday, February 18, 2012

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Continue on the Road to Success with our Three New Clients

We don’t just romanticize about the success of your active lifestyle event, brand, or corporate wellness program. We get right at it by utilizing our own promotional ambassadors, our relationships in media, and strong presence in the running community. Interested in a good time? Call 214-339-7867.

Form Follows Fitness 5K Saturday, February 25, 2012

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The Original Mud Run DFW - Saturday, April 14, 2012

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MARKETING // PUBLICITY // SPONSORSHIP

ccording to Wikipedia, the term “Mardi Gras” refers to the carnival celebrations, beginning on or after Epiphany and culminating on the

day before Ash Wednesday. Mardi Gras is French for Fat Tuesday, referring to the last night of eating richer, fatty foods before the ritual fasting of the Lenten season.

So, during this month, whether you are preparing to fast, or to be fast, the Seton Soles 5K Run/Walk will serve!

DFWRUNS is helping to organize both a 1-mile and 3.1 mile walk/run again (April 14, 2012) but have broad-ened our wingspan this year — so stay tuned for some exciting details! We’ve reached an all new runner’s high so keep an eye on the sky as we’ll be soaring over all social media markets to ensure this 5th annual event rises above everyone’s expectations.

The course Monsignor Henry V. Petter took back in 1999 is what sets this race apart from others. He instituted the first Dallas parish based, Office of Peace and Justice, which allowed thousands of Collin County families in need to receive life-sustaining support. Under Monsignor’s guidance, the people of St. Elizabeth Ann Seton in Plano led and participated in partnerships with churches, com-munity leaders, and public officials to ensure appropriate poverty limits were set for those seeking basic healthcare within Collin County.

In 2008, the Monsignor Henry V Petter Endowment Fund was established and continues as the sole support of Peace and Justice within Collin County today. That same year, the very first annual Seton Soles 5K Walk/Run commenced.

In honor of Monsignor Petter’s passion for running, and as one vehicle of fundraising for the endowment, the first annual Seton Soles 5K Walk/Run also commenced in 2008. All donations and proceeds will help the endowment and its purpose to provide support to families who are experienc-ing difficulties within our societal structures.

Event Sponsors and Vendors are now being accepted. Registration opening soon! Keep up to speed with registration and other Seton Soles 5K details on Facebook!

Do you like to help? Send us an email to volunteer.To become a Sponsor, Partner, or Friends of Seton Soles, contact: DFWRUNS at (214) 339-7867

or Marissa Walton at: [email protected] or 972-596-5505 ext 4234.

February is Mardi Gras Month

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But Run with Seton Soles and You Won’t Be Fat Tuesday or Any Other Day of the Week!

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IT’S SNOWMAGEDDON!Rahr Runs and Remembers the February 2010 Brewery Roof Collapse in a Big Way

January kicked off a new year and we hope you started it off on the right foot. We at DFWRUNS started off on both feet with beer in hand as we launched the 2012 Rahr & Sons Brewery social run series! (It takes a lot of coordination, but we’re just that good!)

In the same way a beer connoisseur pairs the perfect brew with his seasonal dish, we went ahead and paired this year’s social runs with the popular Saturday Brewery Tours.

The run is free, but for just $10 runners can enjoy the tour & tastings plus T&P Tavern’s delicious dish upon return from the 3 mile run/walk. It’s not a race, but we encourage you to belly up to our sign in booth fast! This special price is for runners only and the $10 fee will end when the runners depart at 11am. We recom-mend arriving to sign in at 701 Galveston Avenue in Fort Worth by 10:45am.

You don’t want to miss your chance to taste how the race was born! Snowmageddon is a Rahr brew commemorating the 2010 storm which caused the Brewery roof to collapse — a tragedy which sparked the relationship with Trinity Habitat for Humanity.

So come out February 11th for food, fun, and music by Dusty Morris followed by the special check presentation to this beneficiary of the Rahr & Sons Oktoberfest 5K.

UPCOMING EVENTS

Seton Soles 5KSaturday, April 14, 2012

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VISIT FACEBOOK FOR DETAILS AND UPDATES

CLICK HERE to learn in detail the different methods DFWRUNS employs to put your business on the podium!

PHONE: 214-DFWRUNSEMAIL: [email protected]: www.dfwruns.com

REACH OUT!Learn how DFWRUNS can help grow your brand or event. Contact us today!

MARKETING // PUBLICITY // SPONSORSHIP

here was no hiding our excitement when our newest client busted down our door with the opportunity to pres-

ent the Gladiator Rock N’ Run to Texas! It’s been called, “a fire leaping, mud slinging, spandex clinging, run from hell with beer” and we get to run the show! We are already fantasizing about pecks perks like free spandex singlets, however, our anticipation seems in vain since one of the top rules listed at GladiatorRockNRun.com is: Some people should never wear spandex. You know who you are. Don’t do it. So, we’ll stick to what we know best rather than hold firmly onto that which causes our imagina-tions to run riot.

FOCUSING ON THE PARTICULARSThis 5K/10K obstacle running series

was created by former American Gladi-ator, Dan Clark aka. NITRO, and tours the country — kicking off 2012 in Arizona this March, then up and down California through May, before blowing up DFW June 16th. We know you can hardly wait now that we’ve just given you good reason to squeeze back into that spandex, so try this on for size:

You can win a round-trip for two, plus two free race entries and three nights stay in San Diego to conquer the April 14th event!

All you need to do is “like” Gladiator Rock’n Run Facebook page and provide the required eligibility information before March 2nd, 2012. Then, in preparation for a 60 ft. slide called, “Skid Marks”, you should start packing an extra pair. (Limit one entry per person)

So are you Gladiator tough? If you are, you don’t just get the memorable headpiece, but an insane shirt by Affliction and a custom Rock’n survivors’ medal that we know will look better on you than taut lycra.

You Can RUN, But You Can't Hide!We’re Running the Show with Dan “NITRO” Clark and the Gladiator Rock’n Run

If DFWRUNS is capable of shaping a mullet into a mohawk, then you can be confident we’ll boost your event to insane heights! Race to the phone and throw down the digits 214-339-7867.

TBandits Wanted!

...that is, Birthday Bandits! This year we kicked off the DFWRUNS Birthday Bandits Club.

Each month we host an “exclusive” social run (location will vary month-to-month) to celebrate all the bandits who have birthdays that month. Asphalt and good cheers will be provided to all … AND did we mention, an EPIC gift for all the Birthday Bandits.

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BROWSE our recent event photos — these people are having fun and so should you!

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