On the Edge by Luv Tulsidas Chris Kurzyna. Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Personal Introduction Name: Luv.

on the Edgeby

Luv Tulsidas

Chris Kurzyna

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoPersonal Introduction

Name: Luv Tulsidas

Company: Hertz Corporation.

Role: Director of Web Development.

Focus: eCommerce, Web Development, Software Engineering & Online Marketing

Outside of Work: Entrepreneur, Soccer Coach.

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoAbout Hertz

•Founded in 1918 by Walter Jacobs (pioneer of car rental business).

• Largest Car Rental Brand in the world: 8100 locations 147 countries.

• Hertz is known for: gold service & renting fine cars

• In 2011 Hertz is more than a Car Rental Business!

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoHertz Family of Companies

19 Languages138 Domains

A new way to buy a car.

Online Based!

Rent Online by the hour. Cutting Edge In- car technology.

Fleet Leasing & Management Solutions.

Heavily Tech driven

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoThe Road to Akamai (2006-2008)

Problem ResearchPoor Web Design

Data Center Centralization

RFP

Proof Of ConceptTest the 50% Promise

Budgeting Process

Problem Discovery7-60 Seconds response time

Globally

ROI Analysis

Product ResearchAkamai Sales Pitch

Contract Closing

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoThe Akamai Effect!

Website speed Improved from: 9 to 1.3 Seconds in the US 55 to 2.5 Seconds in China

Success Factors: Akamai: 55%o CDN - Caching of Static Contento Akamai Dynamic Site Accelerator.

Re-Engineering of Hertz.com: 45%

Hertz.com gets Best-in Class in 2010 as per Keynote Study for website performance: Priceless!

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoWhat’s Cooking?

Not a technology business but technology driven business!

Leveraging the power of Mobile to improve Customer Experience.

Service improvement and cost reduction with virtualization and automation.

Reduce cost of PCI & Securing Data Center. Tokenization & Akamai Web App Firewall.

Cloud Computing.

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoChris Kurzyna – Manager, Web Operations

Continuous Improvement

PCI Compliance &

Security

Response & Availability

Severity 1 Production

Support

System Upgrades & Maintenance

Search Engine

Optimization

MissionEnsure that customers can book on Hertz’ websites in a fast, secure and reliable manner.

VisionBest-in-class website performance.

99.99% Availability Page Download Time: 2 Seconds or Less #1 SEO performance in car-rental industry Error Free Website World Class Security

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoAkamai Solutions “Beer Goggles” Effect

• Tokenization• EdgeScape (geo

code)

Operations & PCI

• Netstorage• Home Page Cache• Redirect Management

Performance & Availability

• Global Traffic Management

• Enhanced DNS

DNS & Traffic (future)

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoEdge Tokenization – PCI & Security

• Improved user experience• Improved sales through increased conversions• Put control and visibility of payment processing in our hands.• PCI Compliance of a e-Commerce website cost upwards of $2 million.

Akamai Edge Tokenization is a fraction of the cost and is pay as you go.

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logo“Wow” – Edgescape (geo location)

• Making growing brands more geo intelligent• Pre-fill locations to make it easier to find locations in the area• Promote “Great Deals Near [your location]”• Display background images or advertisements based on where you are

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logo

Netstorage

• Problem: Corrupt css files rendered randomly from origin for certain regions of the world

Home Page Cache

• Problem: Homepage would not come up during times of duress with the rate engine

• Problem: Homepage download time was not best in class

Redirect Management

• Problem: Legacy code architecture added redirect to every call to Hertz.com

“Wow” – Performance & Availability

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logo“Wow” – GTM & Enhanced DNS

• Problem: Current state of DNS in disarray. The scripting and configuration is “like a bowl of spaghetti” and the person who built it is no longer with the company. Those who can help redesign and put back to a state of function are not available due to priorities.• Problem: All or nothing approach to production capacity. With 3 redundant centers there is no way to shift traffic proportionally as one center begins to struggle, a hard switch is required.

GTM & eDNS

Akamai Confidential ©2011 AkamaiWe make the Internet work for you

Your logoQuestions