On rethinking marketing: Our discipline, our …sdh.ba.ttu.edu/EJM94 - On Rethinking Marketing.pdfOn rethinking marketing: Our discipline, our practice, our methods Hunt, Shelby D

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On rethinking marketing: Our discipline, our practice, our methodsHunt, Shelby DEuropean Journal of Marketing; 1994; 28, 3; ABI/INFORM Globalpg. 13

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