ON PAGE OPTIMIZATION & RANKING IN GOOGLE GARRETT MEHRGUTH, MBA DIRECTIVE CONSULTING | CEO
On Page Optimization and Ranking in Google
Jul 18, 2015
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ON PAGE OPTIMIZATION
& RANKING IN GOOGLE
G A R R E T T M E H R G U T H , M B A
D I R E C T I V E
C O N S U LT I N G | C E O
THE PLAN:
AGENDA
‣ Introduction
‣ Essential Tools
‣ Overview of Ranking Factors
‣ Implementing On page Optimization
‣ Live Examples
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@GMEHRGUTH
A LITTLE ABOUT ME
‣ I am the CEO and Founder of
Directive Consulting. We do
SEO, PPC, and CRO.
‣ I like to play soccer and surf!
INTRODUCTION
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ESSENTIAL TOOLS
OHHHH YEAAAAA!!!!
On Page Optimization and Ranking in Google @GMEHRGUTH
ESSENTIAL TOOLS:
On Page Optimization and Ranking in Google
Screaming Frog
Moz Bar
Google Analytics
Google Trends
Long Tail Pro
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RANKING FACTORS
OHHHH YEAAAAA!!!!
On Page Optimization and Ranking in Google @GMEHRGUTH
WHAT RANKING FACTORS SHOULD I BE WORRIED ABOUT?
On Page Optimization and Ranking in Google
Nothing is broken during crawl
404, 501, etc.
Each page has only one keyword: high volume, low competition
Power pages have 100 internal links
Menu structuring, link from body of home page
On Page Architecture
URL, Title, H1, Meta Description
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@GMEHRGUTH
WHAT RANKING FACTORS SHOULD I BE WORRIED ABOUT?
On Page Optimization and Ranking in Google
Nothing is broken during crawl
404, 501, etc.
Each page has only one keyword: high volume, low competition
Power pages have 100 internal links
Menu structuring, link from body of home page
On Page Architecture
URL, Title, H1, Meta Description
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BUT MOST IMPORTANTLY…
On Page Optimization and Ranking in Google
DON’T HAVE SUCKY CONTENT!!!!!!!!!!!!!!
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The Office
@GMEHRGUTH
IMPLEMENTING ON PAGE OPTIMIZATION
Don’t worry it’s easy!
On Page Optimization and Ranking in Google @GMEHRGUTH
STEP BY STEP
On Page Optimization and Ranking in Google
① Identify the purpose of the page
② Choose your keyword
③ Create awesomely shareable content
④ Insert the KW into the URL, Title, H1, and Meta
Description
⑤ Link to relevant content
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LIVE EXAMPLES!
Let’s get practical
On Page Optimization and Ranking in Google @GMEHRGUTH
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@GMEHRGUTH
Q&A
On Page Optimization and Ranking in Google 14
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