On our way to IPTC rNews 1.0 - Inception and Design of a Standard

IPTC Document:

DIR1004.2-AuMschedule.doc Page 1 of 2 © 2010 International Press Telecommunications Council | www.iptc.org

Document history [Document URN: urn:iptc:workdoc:dir:1004:2 ]

Revision Issue Date Pages Author (revised by) Remark

1 2010-09-22 2 Michael Steidl

2 2010-10-11 2 Michael Steidl Revised after Chairs call

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rNewsEmbedded Data For

The News Industry

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Hello!

§ Stuart Myles – @smylesLead of the IPTC Semantic Web WG &Deputy Director of Schema Standards,The Associated Press

§ Evan Sandhaus – @kansandhausLead Architect, Semantic Platforms,The New York Times Company

§ Andreas Gebhard – @agebhardManaging Editor,Getty Images

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...And 50 Others

STORY

PHOTO

Story components which are obvious to a person…

STORY

PHOTO

...are not so obvious to a machine.

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The Problem of Structured Data

§ Modern Web Sites Built with 3 Tier Architecture• Data Tier: Database

Where Content Lives.• Presentation Tier:

HTML Document that is sent to user.

• Logic Tier: Software that reads from the Data Tier and outputs the Presentation Tier.

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Data Tier

Logic Tier

Display Tier

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The Problem Of Structured Data: Continued

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Label Type Value

id number 1248069162607

Headline text New Web Code Draws Concern...

Byline text By TANZINA VEGA

Date date 20101010

Body text In the next few years, a powerful...

Length number 1123

Tag text Privacy

Tag text Computers and the Internet

Tag text Web Browsers

<html> <head> <title> New Web Code Draws Concern... </title> </head> <body> <div> New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body></html>

Data Tier Display TierLogic Tier

§ Content very well structured on Data Tier, but all of this structure is lost in translation to presentation tier.

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The Problem Of Structured Data: Continued

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<html> <head> <title> New Web Code Draws Concern... </title> </head> <body> <div> New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body></html>

Display Tier

=

?

§ Search engines, social networks, aggregators and other sites only see the Display Tier, and cannot leverage the underlying structure of the data.

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Semantic Markup Standards

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Microformats RDFa Microdata JSON

§ First§ Simple§ Rigid

§ Official§ Complex§ OpenGraph

§ Unofficial§ Flexible§ Schema.org

§ Official§ Developers§ External

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rNews

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rNews Defined

rNews is a data model for embedding machine-readable publishing metadata in web documents and a set of suggested implementations.

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rNews is a data model

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ImageObjectVideoObjectAudioObject

Article

Comment

OrganizationPerson Location

NewsItem

comment

associatedMedia

Concept

about

PostalAddress

addressaddress

mentions

address

creatoreditorcontributorprovidercopyrightHolderaccountablePerson

creatoreditor

contributorprovider

copyrightHoldersourceOrganization

name

associatedArticle

GeoCoordinates

geoCoordinates

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for embedding machine-readable publishing metadata in web documents

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HeadlineBylineTagsCreator...

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and a set of suggested implementations

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RDFa Microdata JSON

Today Very Soon Maybe?

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rNews - Working Example

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<!DOCTYPE4html4PUBLIC4">//W3C//DTD4XHTML41.04Transitional//EN"44"http://www.w3.org/TR/xhtml1/DTD/xhtml1>transitional.dtd">44<html><head></head><body>444<div>4444<div>4444444<div>Allies4Are44Split...</div>444444<div>NATO4Takes44Command</div>444444<div>44444444<img44src="img/libya_sample_reuters.jpg"/>44444444<div>Credit:4Goran4Tomasevic/Reuters</div>444444444<div>Rebel4fighters44take...</div>444444</div>444444<div>By4STEVEN4LEE44MYERS</div>444444<div>WASHINGTON44|4March424,42011</div>444444<div>44444444<p>Having44largely4succeeded...</p>444444</div>444444<div>44444444<p><a44href="http://www.nytimes.com/content/help/rights/copyright/copyright>notice.html">44444444444©4Copyright442011444444444</a><span>The4New4York44Times44Company</span></p>44444444<p><a44href="http://www.nytimes.com/ref/membercenter/help/agree.html">44444444444Disclaimer444444444</a></p>4444444</div>4444</div>44444<div>444444<div>44444444<div>Section</div>44444444<div>World</div>444444</div>444444<div>Tags</div>4444444<div>44444444<div>4444444444<div>People</div>4444444444<div>Qaddafi,4Muammar44el></div>44444444</div>444444</div>444444444444<div>44444444<div>Discussion44(3)</div>44444444<div>4444444444<div>So4the4question44is..."</div>4444444444<div>4444444444<a44href="http://timespeople.nytimes.com/view/user/27242827/activities.html">Chuck</a></div>4444444444<div>March425th,44201148:274am</div>44444444</div>444444</div>4444</div>444</div></body></html>

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HTML 5 Microdata

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<!DOCTYPE HTML><html itemscope itemtype="http://schema.org/NewsArticle" ><head>! <style type="text/css">@import url(css/iptc_times2.css);</style>! <meta itemprop="dateCreated" content="2011-03-23"/>! <meta itemprop="description" content="The questions about the command..."/>! <meta itemprop="inLanguage" content="en-US"/>! <meta itemprop="thumbnailUrl" content="http://graphics8.nytimes.com/images/common/icons/t_wb_75.gif"/>! <meta itemprop="genre" content="Current"/>! <meta itemprop="id" content="1248069687395"/>! <meta itemprop="version" content="2"/>! <meta itemprop="publishingPrinciples" content="http://www.nytco.com/press/ethics.html"/>! <meta itemprop="wordCount" content="879"/>!</head><body>! <div style="height:900px" class="article">! ! <div class="a_column">! ! ! <div itemprop="headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div>! ! ! <div itemprop="alternativeHeadline" class="rider">NATO Takes Command</div>! ! ! <div itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject">! ! ! ! <img itemprop="URL" class="image" src="img/libya_sample_reuters.jpg"/>! ! ! ! <div class="image_credit">Credit:! ! ! ! ! <span itemprop="creator" itemscope itemtype="http://schema.org/Person"> ! ! ! ! ! ! <span itemprop="name">Goran Tomasevic</span>! ! ! ! ! </span> ! ! ! ! ! /! ! ! ! ! <span itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization">! ! ! ! ! ! <span itemprop="name">Reuters</span>! ! ! ! ! ! <meta itemprop="tickerSymbol" content="NYSE TRI"/>! ! ! ! ! </span>! ! ! ! </div>

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RDFa

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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"><html xmlns:rnews="http://dec.iptc.org/rnews/0.1/"><head>! <style type="text/css">@import url(css/iptc_times2.css);</style></head><body>! <div class="article" style="height:623px">! ! <div class="a_column">! ! ! <div property="rnews:headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div>! ! ! <div class="rider">NATO Takes Command</div>! ! ! <div class="main_image">! ! ! ! <img class="image" src="img/libya_sample_reuters.jpg"/>! ! ! ! <div class="image_credit">Credit: Goran Tomasevic/Reuters</div>! ! ! ! <div class="image_caption">! ! ! ! ! Rebel fighters take cover during a shelling near Ajdabiyah, Libya on Thursday.! ! ! ! </div>! ! ! </div>! ! ! <div rel="rnews:createdBy" class="byline">By ! ! ! ! <span about="http://demo.iptc.org/per/steven_lee_myers" typeof="rnews:Person">! ! ! ! ! <span property="rnews:name">STEVEN LEE MYERS</span>! ! ! ! </span>! ! ! </div>! ! ! <div class="publication_date">! ! ! ! <span property="rnews:dateline">WASHINGTON</span>! ! ! ! | ! ! ! ! <span property="rnews:dateCreated" content="2011-03-24">March 24, 2011</span>! ! ! </div>

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The Way to rNews

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The Way To rNews

§ June: Genesis of rNews - Evan at SemTech 2010

§ November 5 - Rome: chartered

§ internal discussions about NYT draft

§ March 9 - Dubai: rNews 0.1

§ lots of feedback, changes and additions

§ June 9 - Berlin: rNews 0.5

§ June 28: rNews 0.6

§ September 6: rNews 0.7 [aligned w/ schema.org]

§ October 7 - Vienna: rNews 1.022

2010

2011

http://schema.org/

http://schema.org/

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Engaging Our Community

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Feedback we incorporated...

§ In Person• 3 Meetups: New York, Berlin, London• Over a dozen one-on-one meetings with leading media and

technology companies.

§ Online • Rnews.org forum• Numerous Blog Posts

§ In The Standard’s Community• W3C Community Group• Media Standards Trust

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pointcircleelevationpolygonboxlineGeo

CoordinatesLocation

latitudelongitudealtitude

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Person

editor

NewsItem

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rNews Benefits

Or Why You Should Care About rNews

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Benefit #1: Better Links

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With StructuredData

No StructuredData

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Benefit #2: Better Analytics

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Javascript can extract richer news metadataAnalytics per item, not just per page

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Benefit #3: Better Ad Placement

Leverage metadatanot just text

Avoid unfortunatejuxtapositions

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rNews as a news API

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Level the Playing FieldEncourage Open Innovation

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How Can You Help Us Get to rNews 1.0?

§ Check out the rNews 0.7 spec§ Mark up some pages using rNews§ Extract rNews properties using your favourite distiller§ Dream up The Next Metadata Killer App™

Let us know what you thinkLet us know how we can help

@smyles • @agebhard • @kansandhaus

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https://docs.google.com/spreadsheet/ccc?key=0Akso2-jPrm7qdFgtenlGdFl5MzlqRWQ0Wno3a19abWc&hl=en_US

https://docs.google.com/spreadsheet/ccc?key=0Akso2-jPrm7qdFgtenlGdFl5MzlqRWQ0Wno3a19abWc&hl=en_US

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rNewsThank

You

On our way to IPTC rNews 1.0 - Inception and Design of a Standard

Technology