On Credit-Building Up in E-Commerce Environment

阿里巴巴版权所有

1999-2005

On Credit-Building On Credit-Building Up in Up in

E-Commerce E-Commerce EnvironmentEnvironment

WANG Guo-An (Andrew)WANG Guo-An (Andrew)Professor of International TradeProfessor of International TradeVice Director of International Affairs Office Vice Director of International Affairs Office Zhejiang Gongshang University, ChinaZhejiang Gongshang University, ChinaFax: 86-571-28877312 28008050Fax: 86-571-28877312 28008050E-mail: wangguoanE-mail: [email protected]@mail.zjgsu.edu.cnAlternative e-mail: Alternative e-mail: [email protected]@hzcnc.comwww.zjgsu.edu.cnwww.zjgsu.edu.cnhttp://econet.zjgsu.edu.cn/andrew.wang/index2.htmhttp://econet.zjgsu.edu.cn/andrew.wang/index2.htm


1999-2005

OutlineOutline

The development of e-commerce in The development of e-commerce in ChinaChina

The flow of information, logistic and The flow of information, logistic and capital in e-commercecapital in e-commerce

The three major barriers in e-The three major barriers in e-commerce developmentcommerce development

Credit-build up in ecommerceCredit-build up in ecommerce


1999-2005

Three Periods of E-Three Periods of E-commerce Development in commerce Development in

ChinaChina Enlightenment periodEnlightenment period （（ 1994--19971994--1997 ）） Initial periodInitial period （（ 1998--20001998--2000 ）） Application and rapid development peApplication and rapid development pe

riod riod （（ 2001--now2001--now ））


1999-2005

Enlightenment periodEnlightenment period （（ 1994--19971994--1997）） OnOn April 20, 1994 China was officially recognized as one of the April 20, 1994 China was officially recognized as one of the

Internet members in the world. From the spring of 1995, InterInternet members in the world. From the spring of 1995, Internet services began to be available to the general public in Chinnet services began to be available to the general public in China. In January 1995, a group of young pioneers headed by Mr. a. In January 1995, a group of young pioneers headed by Mr. HE Yi-bing and Mr. Jack MA, the boss of Alibaba.com crashed HE Yi-bing and Mr. Jack MA, the boss of Alibaba.com crashed into this brand-new field.into this brand-new field.

The characteristics of the e-business environmeThe characteristics of the e-business environment for the pioneersnt for the pioneers Few knew the Internet Few knew the Internet Business leaders were very reluctant to spend money on Internet ventures Business leaders were very reluctant to spend money on Internet ventures No laws or rules at all available regarding e-business in ChinaNo laws or rules at all available regarding e-business in China Internet infrastructure was very poor and undevelopedInternet infrastructure was very poor and undeveloped


1999-2005

Initial stage of e-commerce Initial stage of e-commerce （（ 1998--21998--2000000 ））

website + E-mail=E-commercewebsite + E-mail=E-commerce Chinese enterprises seldom renewed their Chinese enterprises seldom renewed their

websites and they hardly checked e-mails.websites and they hardly checked e-mails.


1999-2005

Application and rapid development period Application and rapid development period （（ 2001--now2001--now））

Wide Internet applications in all sectorsWide Internet applications in all sectors after 11 years of development after 11 years of development

Search engine, online education, online banking, Search engine, online education, online banking, online auction, Internet Ads, online news, online online auction, Internet Ads, online news, online VOD services, free and charged email services, SMS,VOD services, free and charged email services, SMS, online recruitment, online information and online online recruitment, online information and online gaming are available. Foreign trade firms, security gaming are available. Foreign trade firms, security companies, financial institutions, airline ticket boocompanies, financial institutions, airline ticket booking, hotel reservations, banking services, colleges king, hotel reservations, banking services, colleges and universities are computerized and they conducand universities are computerized and they conduct much of their day-to-day t much of their day-to-day

business online. business online.


1999-2005

Chinese e-commerce development Chinese e-commerce development until nowuntil now

Website +e-mail +promotion=e-commWebsite +e-mail +promotion=e-commerceerce

Website +e-mail +promotion +sale onliWebsite +e-mail +promotion +sale online=e-commercene=e-commerce

Website +e-mail +promotion +sale onliWebsite +e-mail +promotion +sale online+ payment online=e-commercene+ payment online=e-commerce


1999-2005

Fully developed e-Fully developed e-commercecommerce

Website +e-mail+ promotion +sale Website +e-mail+ promotion +sale online +payment online +modern online +payment online +modern logistics=logistics=

e-commercee-commerce


1999-2005

logistics

““Three flows” in e-Three flows” in e-commercecommerce

capital

information


1999-2005

What is your greatest concern when yoWhat is your greatest concern when you go shopping online?u go shopping online?

Poor commercial credit and lack of mutual trust The greatest concerns for the Chinese netizens are poor quali

ty of online products, poor after-sales services, poor credit of the producer, unreliable online information, inconvenient payment methods and delayed delivery and lack of a nation-wide credit assessment system has to be set up.

(China Internet Information Center ( (China Internet Information Center ( http://http://www.cnnic.cnwww.cnnic.cn))


1999-2005

Three major barriers to China’s e-commerce Three major barriers to China’s e-commerce developmentdevelopment

Enterprise Credit Evaluation System

Online PaymentSystem in Banks

Legislation in E-commerce

DevelopmentOf E-commerce


1999-2005

Credit building up in e-Credit building up in e-commercecommerce

PerfectingEnterprise Credit Evaluation System

Online payment system

Legislation by government

FOR ENTERPRISES


1999-2005

The importance of commercial The importance of commercial credit onlinecredit online

Zhang Weiying , a professor of Guanghua School of MZhang Weiying , a professor of Guanghua School of Management at Beijing University, argued that the Interanagement at Beijing University, argued that the Internet dramatically decreases the cost of production and net dramatically decreases the cost of production and obtaining business information, but makes the identifobtaining business information, but makes the identification of the reliable information very difficult at the ication of the reliable information very difficult at the same time. So it is urgent to set up an enterprise credisame time. So it is urgent to set up an enterprise credit evaluation system, without which we can not conduct evaluation system, without which we can not conduct e-commerce. E-commerce is based on credit and mut e-commerce. E-commerce is based on credit and mutual trust, without which no transactions can be concltual trust, without which no transactions can be concluded.uded.

Sources: Netizens Storm in 2004——Research report on Chinese Sources: Netizens Storm in 2004——Research report on Chinese NetizensNetizens


1999-2005

CaseCase：： Establishment of Establishment of Trust PassTrust Pass Commu Community nity

at alibabaat alibaba AV certificationAV certification Transaction behavior valuationTransaction behavior valuation Time accumulationTime accumulation Supervision of e-communitySupervision of e-community Files of Files of Trust PassTrust Pass My Trade ActivityMy Trade Activity Index of Index of Trust PassTrust Pass


1999-2005

Ways to build up the credit Ways to build up the credit of the enterprise onlineof the enterprise online

Cultivation the fame of the enterprise and Cultivation the fame of the enterprise and the brand namethe brand name

Certification by the third partyCertification by the third party Professional degree of e-commerceProfessional degree of e-commerce Information transparency and opennessInformation transparency and openness Trading maturity Trading maturity Third party payment platformThird party payment platform


1999-2005

Credit status certification by the third Credit status certification by the third partyparty

E.g. Huaxia, Xinhuaxin, Asian Company Profiles LE.g. Huaxia, Xinhuaxin, Asian Company Profiles Ltd.td.


1999-2005

Professional degree of e-Professional degree of e-commercecommerce

Construction of the websiteConstruction of the website Providing updated informationProviding updated information Careful attention to enquiries and Careful attention to enquiries and

offers efficientlyoffers efficiently Prompt reply to e-mail messages Prompt reply to e-mail messages Satisfactory after-sale service Satisfactory after-sale service

(return policies)(return policies)


1999-2005


1999-2005

Information transparency and Information transparency and opennessopenness

Information of the related products: prices, deInformation of the related products: prices, designs, color, models etc..signs, color, models etc..

Information of the related company: business Information of the related company: business license, business scope, history, registered calicense, business scope, history, registered capital etc..pital etc..

Certification of the products and the company:Certification of the products and the company:

ISO9000 (quality)ISO9000 (quality) ISO14000 (environment)ISO14000 (environment)

ISO18000 (safety)ISO18000 (safety) QS ( food quality safety in China ):effective on August 1, 2003, in strict QS ( food quality safety in China ):effective on August 1, 2003, in strict

conformity with those of the USA, EU and Japan.conformity with those of the USA, EU and Japan. SA8000 is compulsory in the USA and it attaches importance to social SA8000 is compulsory in the USA and it attaches importance to social

responsibilities of the enterprises.responsibilities of the enterprises. TL9000 (telecommunication)TL9000 (telecommunication)


1999-2005


1999-2005

Trading MaturityTrading Maturity

The period of time dealing in the lineThe period of time dealing in the line Customers’ evaluation and Customers’ evaluation and

commentscomments The third party’s evaluationThe third party’s evaluation


1999-2005


1999-2005

Payment without the third partyPayment without the third party

buyer sellerPay to seller

ship to buyer


1999-2005

Third Party Payment at ww.taobao.com.cn oThird Party Payment at ww.taobao.com.cn or alipayr alipay

buyer

Third party

seller

2. pay

to th

ird

party

5. Insp

ect t

he goo

ds

and te

ll th

e third

party

to p

ay

3.instruct seller to ship

6. pay to seller4. effect shipment

1.determine the required product


1999-2005

Establishment of credit and mutual Establishment of credit and mutual trust onlinetrust online

E-business legislature E-business legislature Online payment system among banksOnline payment system among banks Online national enterprises evaluation Online national enterprises evaluation

system system Building up the credit by the Building up the credit by the

enterprise itself is theenterprise itself is the key key


1999-2005

Thanks for your attentioThanks for your attention !n !

WANG Guo-An (Andrew)WANG Guo-An (Andrew)

Professor of International TradeProfessor of International Trade

Vice Director of International Affairs Office Vice Director of International Affairs Office

Zhejiang Gongshang University, ChinaZhejiang Gongshang University, China

E-mail: E-mail: [email protected]@hzcnc.com

http://econet.zjgsu.edu.cn/andrew.wang/index2.htmhttp://econet.zjgsu.edu.cn/andrew.wang/index2.htm

On Credit-Building Up in E-Commerce Environment

Documents