ONLINE Online and on social media, you can engage with Mountain Lake PBS! Watch local and national shows, follow our blogs, use education resources like PBS LearningMedia, or fnd what’s happening in your neighborhood on our community calendar. ON AIR Mountain Lake PBS provides access to the best television programming available. Programs like American Experience, Masterpiece, and NOVA are the longest running, highest-acclaimed programs on television. Mountain Lake PBS serves the community with top-quality content and educational services that reach people anywhere they are — on air, online, and in the community. Located in Plattsburgh, NY, Mountain Lake PBS reaches a population of nearly 4 million throughout New York, Quebec, Vermont, and Ontario. The mission of Mountain Lake PBS is to inspire and enrich people and communities through meaningful storytelling, entertainment, education and public engagement. IN THE COMMUNITY Education and outreach are at the heart of our mission. Whether it’s through kids and family events, community screenings, trivia nights, workshops for educators, we connect and engage with our viewers in the community as often as we can! LOCAL PRODUCTIONS Mountain Lake PBS separates itself from the hundreds of other PBS stations around the country through its commitment to local production. Every year, we produce 50 episodes of Mountain Lake Journal, digital series, and public forums on a range of topics.
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ON AIR ONLINE - Amazon S3€¦ · AN IDEAL AUDIENCE Mountain Lake PBS gives you access to an ideal audience - aluent, educated, active in the community, and most importantly, loyal
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ONLINEOnline and on social media, you can engage with Mountain Lake PBS! Watch local and national shows, follow our blogs, use education resources like PBS LearningMedia, or find what’s happening in your neighborhood on our community calendar.
ON AIRMountain Lake PBS provides access to the best television programming available. Programs like American Experience, Masterpiece, and NOVA are the longest running, highest-acclaimed programs on television.
Mountain Lake PBS serves the community with top-quality content and educational services that reach people anywhere they are — on air, online, and in the
community. Located in Plattsburgh, NY, Mountain Lake
PBS reaches a population of nearly 4 million throughout New York, Quebec, Vermont, and Ontario.
The mission of Mountain Lake PBS is to inspire and enrich people and communities through meaningful storytelling, entertainment, education and public engagement.
IN THE COMMUNITYEducation and outreach are at the heart of our mission. Whether it’s through kids and family events, community screenings, trivia nights, workshops for educators, we connect and engage with our viewers in the community as often as we can!
LOCAL PRODUCTIONSMountain Lake PBS separates itself from the hundreds of other PBS stations around the country through its commitment to local production. Every year, we produce 50 episodes of Mountain Lake Journal, digital series, and public forums on a range of topics.
EXPANSIVE REACHMountain Lake PBS is an incredibly cost-effective media, providing you with a premium audience reaching a population of nearly 4 million in New York, Vermont, Quebec, and Ontario.
SOURCE: Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study
SOURCE: 2018 Mediamark Research Inc, Doublebase MRI SOURCE: 2018 Mediamark Research Inc, Doublebase MRI
AN IDEAL AUDIENCEMountain Lake PBS gives you access to an ideal audience - affluent, educated, active in the community, and most importantly, loyal to PBS sponsors.
3.9 million person reach in the US and Canada
34,000 monthly pageviews on mountainlake.org
4,000 members donate every year
50% of donations come from members in Canada
18,000 subscribers to weekly e-newsletter
Affluent$179k median household income
45% have a Post-Graduate Degree
28% more likely to own a home valued over half a million
63% more likely to own mutual funds (stocks)
Community-minded66% more likely to be a member of a charitable organization
35% more likely to be involved in environmental causes
99% more likely to be involved in a civic club/activity
Influential30% more likely to join a group that tries to influence policy
17% more likely to voted in the last 12 months
15% more likely to have written something that was published
Culturally passionate6% have traveled internationally in the last 3 years
67% more likely to attend art galleries or art shows
99% more likely to attend classical music/opera performances
Viewers are loyal to PBS sponsors24% agree that they are loyal to companies that sponsor/advertise on PBS.
Demographics
Moms control most household purchases. That’s a good thing for PBS sponsors as 80% of moms of kids under 12 watch PBS KIDS.
GUIDELINESUnderwriting messages on Mountain Lake PBS are 15-second spots at the beginning and end of a program. Messages must follow FCC guidelines. Your underwriting representative will work closely with you to ensure that your messaging meets our your needs and our standards.
YOUR MESSAGE MAY:
• Describe your organization, mission, and message to the community
• Identify products or services• Include your logo, slogan, location, and contact
information
YOUR MESSAGE MAY NOT:
• Include a call to action
• Give pricing or value• Use qualitative language or superlatives
WHAT IS UNDERWRITING?Underwriting is a mutually beneficial partnership between you and Mountain Lake PBS. Simply put, underwriting is a non-commercial sponsorship of programs or events.
By associating your organization with Mountain Lake PBS, you’ll put your brand in front of an intelligent, appreciative audience that values public media sponsors because PBS ranks #1 in public trust.
You may claim your underwriting expense as a charitable donation. You’ll have final approval over your script and spot, and when it’s complete, it’s yours! Use the spot however you like.
SAMPLE SCRIPTS“Take in the silence and solitude of the largest wilderness in New York. The Adirondak Loj is uniquely located for a high peaks adventure or a visit to the near by Olympic village of Lake Placid. Your stay supports the conservation and stewardship of the Adirondack Park.”
“Northern Insuring stays live, local and approachable with offices in Plattsburgh, Whitehall, and Massena. Providing personal insurance, business insurance, and life & employee benefits services.”
SOURCE: Harris Interactive SGPTV Attitudes & Sponsorship Favorability Study
PBS SPONSORSHIP DRIVES PURCHASE PREFERENCE47% of PBS viewers are more likely to choose to buy a product or service from a PBS sponsor.
YOU’RE IN GOOD COMPANYLocal and national companies look to PBS to get their message in front of the right audience.
SAMPLE SCHEDULEHere is an example of an average week on Mountain Lake PBS. There are slight changes to our schedule all year to keep things fresh.