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OMNI-CHANNEL DIGITAL MARKETINGRhea Drysdale | Oct. 12th 2016
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Unified marketing experience across multi-channels (digital, brick &
mortar, print, etc.).
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Omni-channel marketing isn’t right for everyone!
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Requirements =
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1) You have multiple channels to market on.
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2) You’re confident in your strategy and know it will
resonate with stakeholders.
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3) You have the resources needed to
coordinate and implement campaigns.
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Organizations with great omni-channel marketing have one thing in common:
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Great Brands(And they’re usually highly effective with great reputations and coordinated efforts.)
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Subscribe!
We’re releasing the 2nd Chapter, Brand versus
Reputation, of the Reputation Marketing Guide this week.
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All organizations can succceed at omni-channel marketing through:
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Campaigns
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You succeed at omni-channel marketing
strategy by using everything!
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Marketers have a bad reputation, because we’re
silo’d and wasteful.
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Is it because we prioritize short-term growth over
long-term strategy?
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What do these brands have in common?
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Process & Tools
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Create an internal Brand Resource Center and
include all marketing assets and brand guidelines.
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Cohesive Design
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Singular Voice
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Develop a verbal identity across all channels.
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Create promotional copy (style and tone), organic intent
documentation, and how to engage with social media promotions and replies.
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Making a reservation:“Are you celebrating something tonight?”
When you’re seated:“What brings you out today?”
Don’t just outline what you say, but also what
you don’t say!
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Seamless Technology
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Identify how your stakeholders are engaging and invest in technology