INTERNATIONAL BUSINESS TOPIC: - EXPORTING MANGOES PRODUCT IN SOUTH KORIA NAME ROLL.NO MANOJ KANEKAR 84 NITESH BHORAVKAR 66 AKSHAY SHINDE 111 SUJIT SABAT 107 OMKAR PANDEY 95 SUBMITTED TO: PROF. BALA SUBRAMANIAN
Omkar 9664650704
May 19, 2015
Its a company study regarding export of mangoes in south korea
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INTERNATIONAL BUSINESSTOPIC: - EXPORTING MANGOES PRODUCT IN SOUTH KORIA
NAME ROLL.NO
MANOJ KANEKAR 84
NITESH BHORAVKAR 66
AKSHAY SHINDE 111
SUJIT SABAT 107
OMKAR PANDEY 95
SUBMITTED TO: PROF. BALA SUBRAMANIAN
OVERVIEW
POPULATION-MEMBER
INCOME
AGE
GENDER
OCCUPATION
Industrial center
SEZ’s
River
Airports
EXPORT AND IMPORT POLICYGOVERNMENT REGULATION
THE PRODUCT ARE EXPORTED FROM INDIA PRODUCT MARKET SHARE
INTERNATIONAL MARKETING
Price
Place
Product
Promotion
Objectives Inform Persuade Remind
Advertising
Public Relation
Sales Promotion
Personal Selling
Direct Marketing
Objectives Inform Persuade Remind
Advertising
Public Relation
Sales Promotion
Personal Selling
Direct Marketing
STPD
S-SEGMENTING
T-TARGETING
P-POSITIONING
D-DIFFERENTION
Usefulsegment?
Substantial Identifiable and
measurable Accessible Responsive
Undifferentiated Multisegment Concentrated
AttributeAttribute
Price and QualityPrice and Quality
Use or ApplicationUse or Application
Product UserProduct User
Product ClassProduct Class
CompetitorCompetitor
EmotionEmotion
THANKYOU
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