La Guilde des Parfumeurs La Guilde des parfumeurs
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La Guilde des Parfumeurs La Guilde des parfumeurs
«Offer your customers an experience like no other. Your signature perfume will create an immediate connexion between you and your client.»
Sensory Marketing
Soliciting one or more of the five senses to seduce the consumer by increasing wellbeing.
Create around the product or service a multi-sensory positive atmosphere.
Establish a sustainable relationship with the brand through a unique sensory experience.
«Focusing on the experiences of individuals: emotions, senses, imagination, interactions between the consumer and the environment »
- Par Gabriel Dabi-Schwebel, 26 juin 2013, Paris
Imagine the impact of an olfactory ambience on your customers…
3
« Scent is a perfect stimulus. It awakens the senses and is linked to emotions in consumer’s mind»
Fragrance optimises your clients’ perceptions of quality and well-being
The use of fragrance can increases sales
Of the five senses, smell is most closely linked to memory and emotions
• Olfactory memory is far more long-lasting than visual memory.
The loss rate of olfactory memory is 5%, whereas for visual memory it is 20%
• A time-compressing effect
Clients feel more at ease in a perfumed location
• A behavioural impact A pleasant smell in a public place affect client’s mood and therefore their purchases
• A memory leverage The olfactory memories are acquired in early childhood and are directly connected to emotions
« Proven results »
• Humans have one million olfactory receptors and can distinguish up to 4 000 scents.
• Of clients who do not usually frequent a given venue, twice as many
will enter when the venue is scented than when it is not (10% vs. 4%).
• Impulse purchases are 38% higher when the setting is scented
(survey by Berger, June 2005).
• Scents are a loyalty-building tool. In a scented setting, 84% of clients say they will come back.
In conclusion, scenting a commercial space is vital to loyalty building and customer acquisition strategies.
In practical terms, what are the actual effects of creating an olfactory ambiance in the public areas of a hotel? To answer these fundamental questions, we carried out some research with customers at Novotel Zurich Airport. Survey methodology A questionnaire was left in each room of the hotel for a period of 30 days. During this period, Ôme diffused scents in public areas. During this month of testing, the hotel lobby and bar were perfumed.
0
20
40
60
Yes, very much A good idea No importance Not beneficial
Do you appreciate the efforts made to improve your stay?
96% of clients were in favour of the initiative
51% 45%
3% 1%
0%
50%
100%
Very pleasant Pleasant Unpleasant Bothersome
What do you think of the olfactory ambiance in the lobby?
30%
69%
1% 0%
99% Satisfaction
0%
50%
100%
Very pleasant Pleasant Unpleasant Bothersome
What do you think of the olfactory ambiance in the lounge bar?
26%
73%
1%
99% Satisfaction
« Unique and effective scent diffusion solutions »
Ome offers you a wide range of ways of scenting your location. Olfactory marketing can be adapted to all types of venue. We adapt to each and every location, volume is never an issue.
We offer all the possibilities to perfume your space. All kinds of places and events are subject to the olfactory marketing. We adapt to each space, the volume is under no circumstance a constraint.
A complete range of products was created order to respond to all types of needs in terms of space, time of use and performance.
- Commercial Centre - Office building - Indoor parking - Commercial space - Theater and
auditorium - Event location - Hotels - Fitness room
Our team supports you to customize your olfactory ambiance, the installation and a follow up that will exceed your expectations.
Simple & effective: our motto!
La Plaque is a solid scent diffuser block. La Plaque is installed in your air conditioning system. It diffuses its complex of fragrances slowly and constantly to guarantee uniform action over a one-month period. Format: A4
Weight: depending on the scent and aroma, the weight of the block ranges from 550g to 800g
Minimum concentrated perfume (75%) content: 200g/350g per block
Volume of air treated per block: 2,500m3
Storage: can be stored for 18 months in its original packaging, in a dry place at <25°C
Advantages: long-lasting, easy to install and maintain No electrical or mechanical connections are required when
installing La Plaque. Simply place in The Box, which can take up to five Plaques by block.
The Box For treating large volumes via air conditioning systems. The holder can take up
to 5 Plaque blocks.
Recommended uses: shopping centres, hotels, car parks, airports, etc.
Recommended consumable: La Plaque
Format: length 330mm - width 250mm - height 280mm
One Plaque for 2500m3
Cassette is a polypropylene protective shell containing one plaque block.
Format: 120mm x 155mm
Weight: depending on the scent and aroma, the weight of the cassette ranges from 150g to 200g
Minimum concentrated perfume (75%) content: 50g/90g per cassette
Volume of air treated per cassette: 200m3
Storage: can be stored for 18 months in its original packaging, in a dry place at <25°C
One Cassette = 100 m2
The Cube Aluminium scent diffuser. Diffuser for scenting a volume of 600m3
Recommended for use with: Cassette
Format: length 170- width 170- height 240
Voltage: 220V
Capacity: 70 to 150 m3/h
Available colours : black, white, Oak
Le Galet is a 100% biodegradable scent diffuser block. The Galet diffuses its complex of
fragrances slowly and constantly over a one-month period. The Galet has been
developed from milk proteins and is the perfect companion to all ecological
approaches.
Format: diam 80mm - height: 50mm
Weight: 100g
Contents: 80g of concentrated perfume (75%)
Volume of air treated per block: 40 to 60m3
Storage: can be stored for 18 months in its original packaging, in a dry place at <25°C
One Galet for 10m2
The Diff Black or white diffuser for scenting a volume of 40m3
Recommended for use with: Galet
Format: height 240mm - width 100mm
Voltage: 1.5V battery - LR20 (not supplied)
Wall mounted (screws or 3M adhesive)
100% Silent and up to 6 month of autonomy
Neutraluxe is not a simple scent. Its unique composition of extremely long-lasting neutralising
agents is effective across a wide spectrum of odours. It neutralises unwanted odours
resulting from the degradation of organic matter, human odours, cigarette smoke and
cooking odours.
Our technology is based on oxidation-reduction reactions. The active molecules in
this odour neutraliser contact with the molecules responsible for the odour and
oxidise and "neutralise" them.
Usage: Neutraluxe is sprayed into the air in a location. It slowly releases its active ingredients in
contact with the air for long-lasting and practically complete neutralisation. Neutraluxe has a
pleasant olfactory signature. Continue treating until Neutraluxe can be detected in the air.
Pack sizes: 5l, 10l and 20l
Composition: 96% neutraliser in an aqueous base and 4% Provence perfume
Storage conditions: can be stored for one year in its original packaging, in a dark place at a
temperature not exceeding 25°C, or for 3 months in a usage setting.
Advantages: long-lasting, effective immediately, aqueous base
"Create an exotic, elegant warm or even mouth-watering ambiance, the choice is yours."
Signature Perfume Selection We offer a selective range of smells that will meet your needs and create the desired atmosphere. For a unique olfactory signature, we work with master perfumers who are able to realize the fragrance notes adapting to your project or your product. No limit offers to us through our diffusion methods, we are able to impact your customer wherever he is!
"Our clients expect our products to be irreproachable, in terms of the origin of the raw materials, manufacturing procedures and environmental impact."
Parfums de Provence - IFRA standard The International Fragrance Association (IFRA) code of practice provides
standards for the safe use of certain fragrance components in consumer
products. There are 11 categories of end products, for which different limits
have been set for each substance used.
Essential oil chemotypes This certification guarantees a botanically certified distilled plant, the
specific part of the plant distilled, a defined chemotype and high quality
steam distillation. It also guarantees a 100% natural essential oil which is
not denatured by synthetic components, oils, or mineral essences, 100%
pure, not diluted with other essential oils, fatty oils or alcohols, 100%
natural, not decoloured, not treated with peroxide, not treated to remove
terpenes and not rectified.
As you would expect, our products contain absolutely no traces of any substances
classified CMR 1 or 2 (Carcinogenic, mutagenic or reprotoxic). Our packaging contains
absolutely no traces of substances of very high concern (SVHC).
None of our products are considered dangerous under the European Union and
Council's 1999/45/EC classification directive, nor under regulation (EC) no. 1272/2008,
due to come into force over the coming years.
Those who trust us…
confidentiel
Europe and International:
OME
Mikael Pigatto
Cell : +33.617.351.340
North America:
Melbox
Mélanie Bergeron
Cell: +1.514.625.4558
Contact us now to establish
your olfactory strategy
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