Internet advertising and the importance of targeting viktors.rozkalns@omnicommediagr oup.lv twitter.com/vektorz
Sep 13, 2014
Internet advertising and the importance of targetingviktors.rozkalns@omnicommediagro
up.lv
twitter.com/vektorz
What is Web Marketing? (no
thing new)
Why targeting? (yes / no / maybe)
Without "interesting" statisticsMy feelings (subjective)
4 parts of web advertising
In Latvia widely used 2 of 4
Display ads
CLICKCLICK
CLICK
Click here to subscribenow!
E-mail marketing
Retargeting offers to merge the best features of display ads and e-mail marketing
1. E-mail subscriber ~ cookie
2. Newsletter ~ impression
But still to make a complete web campaing you will return to this:
Retargeting = a good part of a web campaing≠ a core of a web campaing
Retargeting plan:1.Users from clients page2.Users from surveys3.How many cookies4.Which media and formats?
Case study for client X1.Campaign 45 days2.Retargeting starts after 153.Two products4.Two languages5.3 different media6.Average CTR 8.70%
Each case is unique and there is no universal approach for all!