Olympus Q4 Report

OLYMPUS OLYMPUS QUARTERLY COVERAGE REPORT

TO: Susana Mora, Masanori Sako, Jorge Fournier, Roberto Garcia, Stephanie Sherry, Jennifer Coluchi and Eric Zamora CC: Edward de Valle, Christine Martinez de Castro FROM: Laura Bries, Tere Garcia DATE: January 27, 2014 SUBJECT: Olympus Quarterly Coverage Report Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide Agency on behalf of Olympus from October 1, 2013 through December 31, 2013. TOTAL NUMBER OF PRESS CLIPS: 67 TOTAL CIRCULATION: 61,741,115 TOTAL PR VALUE: $565,286.79 AVERAGE COST PER CLIP/ PER QUARTER: $8,254.35 EXECUTIVE SUMMARY During the last quarter of 2013, 3A/Worldwide more than doubled editorial coverage for Olympus in its top priority markets. The agency excelled in securing placements for Olympus in the identified target markets and increasing its presence in Chile for the fourth quarter of the year. Olympus key messages such as offering consumers the best in technology, design and innovation were highlighted while also capturing and creating stories throughout the region. By nominating Olympus to the Latin American Digital Awards 2013, the agency was able to increased brand awareness throughout Latin America and position the brand as a leader in the industry. Furthermore, during the Expofoto in San Jose, Costa Rica, which took place in October 2013, the new OMD E-‐M1 was launched. During this press launch the agency obtained a total of 20 media attendees and secured more than 19 hits in print, broadcast and online. In the next quarter, the agency will help introduce the visionaries program in Latin America. This will help establish Olympus as the leader in the professional series category. Also, our main goal is to shift focus from technology publications and increase Olympus presence in photography publications. With the launch of new products this quarter and anticipated coverage, we are certain Olympus will become a technology leader in the region. Through these innovative initiatives we look forward to continued growth in our relationship and presence in the Latin American market.

QUARTERLY MARKET BREAKDOWN

STRONGEST MARKET PER QUARTER: PERU During Q4, 3A Worldwide increased the percentage of coverage gained in Peru by 20%. 3A Worldwide has remained on strategy as Peru is the most important market for the brand, and the agency has succeeded in building the majority of press coverage from this market. MARKET WITH MOST ROOM FOR GROWTH PER QUARTER: Argentina

Argentina 2%

Chile 8%

Central America 2%

Colombia 2%

Costa Rica 27%

Guatemala 3%

Mexico 8%

Panama 9%

Pan Regional 11%

Peru 30%

Quarterly Market Breakdown of Coverage

MONTHLY MARKET BREAKDOWN IN Q3

QUARTERLY BREAKDOWN BY MEDIA TYPE

MEDIA TYPE ANALYSIS: During Q4, 3A/Worldwide succeeded in gaining comparable amounts of online

th long lead and short lead coverage for the brand to obtain maximum media exposure among its regions.

0

2

4

6

8

10

12

MONTHLY MARKET BREAKDOWN IN Q3

October November December

Online 74%

Newspaper 3%

TV 3%

Magazine 20%

Quarterly Market Breakdown of Coverage

PRESS COVERAGE GRID

OLYMPUS QUARTERLY COVERAGE GRID

DATE OUTLET TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE

October 2013 MAGAZINE Architectural Digest Excentricidad

Tecnologica Mexico 61,000 $28,954.00

October 2013 MAGAZINE Ciudad Plus Travel &

Lifestyle

Tecnologia Olympus OM-‐D EM-‐5 Fotografia y tradicion

Panama/ Venezuela 10,000 $30,000.00

October 2013 MAGAZINE La Costa Gadget mania Mexico 15,000 $24,000.00

October 2013 MAGAZINE Selecta Obten solo lo mejor Panama 45,000 $18,300.00

October 2013 MAGAZINE TechLife

Una Camara De Calidad Reflex y Compacta

Central America 109,177 $22,900.00

October 24,2013 MAGAZINE Mia La Revista Techno Love Panama 21,080 $20,500.00

October 31,2013 MAGAZINE Somos Celebres

Llega una camara profesional compacta y poderosa

Costa Rica 217,640 $16,662.50

November 2013 MAGAZINE 4W Magazine

TG-‐2 iHS de la serie Tough La nueva camara ruda de Olympus

Panama 25,000 $28,500.00

December 2013 MAGAZINE 4W Magazine TG-‐2 iHS de la serie

Tough Panama 25,000 $29,500.00

December 2013 MAGAZINE Escenarios Maxima resistencia en

situaciones extremas Mexico 3,000 $21,500.00

December 2013 MAGAZINE Milenium PyME

La cumbre de la innovacion de Olympus

Costa Rica 2,000 $20,460.00

December 2013 MAGAZINE Revista Summa Nuevo producto para

la region

Central American Colombia Dominican Republic

55,000 $23,700.00

December 2013 MAGAZINE Revista Vos

La nueva camara es la cumbre de la innovacion de Olympus

Costa Rica 7,000 $20,650.00

December 2013 MAGAZINE TechLife Stylus 1 camara sin

igual Central America 109,177 $20,500.00

October 1,2013 NEWSPAPER La Industria Toda la potencia en

una camara Peru 2,878,345 $18,500.00

November 28,2013 NEWSPAPER La Nacion La Tecnologia esla más

buscada Costa Rica 25,000 $19,850.00

September 12,2013 ONLINE Prensalibre.com

Cámara Olympus OM-‐D E-‐M1 es ligera y poderosa

Guatemala 116,581 $5,343.29

October 2,2013 ONLINE Zoomenlinea.com

true facebook Olympus presenta la OM-‐D E-‐M1 Panama 10,399 $1,954.93

October 9,2013 ONLINE Mundoenlinea.cl Nueva cámara insignia

de Olympus Chile 764,099 $3,100.79

October 25,2013 ONLINE 7mares Surf mag true

Facebook Olympus Tough TG-‐2 Costa Rica 34,071 $2,677.00

October 25,2013 ONLINE Larepublica.net Expo Foto 2013

exhibirá 73 imágenes Costa Rica 190,893 $6,561.94

October 25,2013 ONLINE Revistasumma.com

Olympus lanza en Costa Rica su nueva camara OM-‐D -‐M1

Central America/ Colombia / Dominican Republic

88,928 $3,762.33

October 26,2013 ONLINE Amcostaricaarchives.c

om

Olympus unveils new cameras for this

Costa Rica 2,834,672 $3,118.13

October 28,2013 ONLINE Vos true Facebook

Expo Foto mostrara el trabajo de 55 fotografos de America Latina

Costa Rica 8,525 $1,562.91

October 29,2013 ONLINE Artstudiomagazine.co

m

Olympus presentó en Expo Foto 2013 su nueva cámara la esperada OM-‐D E-‐M1

Costa Rica 7,425,102 $5,834.87

October 29,2013 ONLINE Teckntl.blogspot.com Olympus Stylus 1 Guatemala 1,704,664 $2,704.66

October 29,2013 ONLINE Xataka.com Olympus Stylus 1 Chile 4,665 $4,276.25

October 31,2013 ONLINE Artstudiomagazine.co

m

Olympus Stylus 1 rendimiento y portabilidad

Costa Rica 7,425,102 $5,834.87

October 31,2013 ONLINE Technochatnews.com

La nueva E-‐M1 toma por sorpresa la Expo-‐Foto 2013

Costa Rica 3,456,996 $3,168.91

November 2,2013 ONLINE Ohmygeek.net

STYLUS 1 la nueva cámara de Olympus con manejo de DSLR

Chile 368,918 $5,072.62

November 3,2013 ONLINE Photo-‐marketing.net

Olympus Stylus 1 Compacta y Tecnologica

Argentina N/A N/A

November 4,2013 ONLINE Elfinancierocr.com

Sony y Olympus lanzan últimas novedades en cámaras

Costa Rica 56,938 $3,131.59

November 4,2013 ONLINE Luhho.com Olympus presenta la

nueva Stylus 1 Peru 1,102,661 $6,738.48

November 4,2013 ONLINE Pcworldenespanol.co

m

Conoce a los ganadores de los Latin American Digital Awards 2013

Pan Regional 146,811 $1,153.51

November 4,2013 ONLINE Tecnews.pe

Olympus lanza la Stylus 1 una poderosa cámara compacta para fotógrafos semi-‐profesionales

Peru 722,270 $6,620.80

November 4,2013 ONLINE Tecnologia21.com

Olympus Stylus 1 DSLR rendimiento potencia lentes y portabilidad

Peru 40,913 $2,045.65

November 5,2013 ONLINE Jcmagazine.com Olympus Stylus 1

descubre la nueva era Peru 513,433 $2,567.16

November 5,2013 ONLINE Luhho.com true

Facebook Olympus presenta la nueva Stylus 1 Peru 18,407 $3,374.61

November 5,2013 ONLINE Masaryk.tv Olympus presenta su

nueva Stylus 1 Mexico 80,523 $4,026.15

November 6,2013 ONLINE Agenciaorbita.org

Olympus Stylus 1 Unifica DSLR rendimiento potencia lentes Y la máxima portabilidad en un paquete compacto

Peru 1,612,940 $1,267.31

November 6,2013 ONLINE Serperuano.com

Olympus Stylus 1 Descubre La Nueva Era

Peru 368,918 $2,898.64

November 6,2013 ONLINE Telefoniamagazine.co

m

Sony y Olympus lanzan últimas novedades en cámaras

Costa Rica 1,683,532 $9,259.42

November 7,2013 ONLINE Ekaenlinea.com

Olympus unifica sus mejores funciones de imagen, lente de alta potencia en la nueva STYLUS

Costa Rica 944,761 $5,773.53

November 7,2013 ONLINE Perusmart.com Olympus presenta la

Stylus 1 Peru 278,985 $1,704.90

November 8,2013 ONLINE Zafari.cl Olympus Stylus 1

descubre la nueva era Chile 7,772,858 $4,254.20

November 9,2013 ONLINE Elfinancierocr.com Novedades

tecnológicas Costa Rica 56,938 $3,250.59

November 12,2013 ONLINE Technochatnews.com

Olympus Stylus 1 Unifica DSLR rendimiento potencia LENTES y portabilidad

Costa Rica 3,637,832 $3,334.67

November 29,2013 ONLINE Luhho.com

Descubra la nueva cámara Olympus OM-‐D E-‐M1s

Peru 1,204,964 $5,954.00

December 2,2013 ONLINE Tecnews.pe

YES! y Olympus te regalan una cámara PEN mini E-‐PM1

Peru 722,270 $5,674.97

December 3,2013 ONLINE Jcmagazine.com


Peru 513,433 $2,353.23

December 4,2013 ONLINE Agenciaorbita.org


Peru 1,612,940 $1,267.31

December 4,2013 ONLINE Eltiempo.com

La revista especializada Stuff reveló los ganadores en las 23 categorías de sus premios anuales

Colombia 213,418 $6,369.70

December 4,2013 ONLINE Serperuano.com


Peru 368,918 $2,898.64

December 5,2013 ONLINE Tecnowebstudio.com

YES! y Olympus te regalan una cámara PEN mini E-‐PM

Perú 951,374 $4,756.87

*Please note that all clips are included as an addendum to this PR

December 10,2013 ONLINE Pcworldenespanol.co

m

Los Mejores Productos de 2013 Su Guía de Compras

Pan Regional 147,223 $3,157.75


m

Mejor Cámara Digital Active Life Olympus Tough TG-‐2 his

Pan Regional 147,223 $3,221.10


m

Mejor Cámara Digital Profesional Olympus OM-‐D E-‐M5

Pan Regional 147,223 $3,195.85

December 11,2013 ONLINE Peruinside.com

Yes! Olympus te regalan una camara Pen Mini E-‐PM

Peru 1,574,393 $1,732.43

December 11,2013 ONLINE Perusmart.com

YES! y Olympus te regalan una cámara PEN mini E-‐PM

Peru 278,985 $1,704.90

December 11,2013 ONLINE Unocero.com 5 cámaras que

gustaron en 2013 Mexico 12,683 $6,975.65

December 12,2013 ONLINE Agenciaorbita.org

Regalos de ultimo minuto con Olympus Tough tg-‐2

Peru 1,612,940 $2,789.30

December 12,2013 ONLINE Serperuano.com Olympus Touht TG-‐2 Peru 368,918 $2,900.87

December 14,2013 ONLINE Jcmagazine.com

Regalos de ultimo minuto Olympus Tough TG-‐2

Peru 513,433 $3,100.00

December 16,2013 ONLINE Ansia.cl Olympus Tough TG-‐2 Chile 2,635,690 $2,790.10

December 17,2013 ONLINE 4wmagazine.com TG-‐2 iHS de la serie

Tough Panama 1,596,641 $4,850.90

October 28,2013 TV Online TechnoChat

YoutubeChannel

Roberto García Representante Técnico para Costa Rica de Olympus

Costa Rica 1,802 $1,651.83

October 31,2013 TV Online Extra TV

Presentamos la cámara fotográfica OMD

Costa Rica 35,890 $17,090.18

Total Reach: 61,741,115 $565,286.79

OLYMPUS PRESS COVERAGE ADDENDUM

October 1, 2013 December 31, 2013

October 2013 Circulation: 61,000


October, 2013 Circulation: 10,000









October 24, 2013 Circulation: 21,080




November 2013 Circulation: 25,000

November 2013 Circulation: 25,000

December 2013 Circulation: 25,000












October 1, 2013 Circulation: 2,878,345

October 1, 2013 Circulation: 2,878,345

November 28, 2013 Circulation: 25,000




September 12, 2013 UMV: 116,581

October 2, 2013 Likes: 10,399

October 9, 2013 UMV: 764,099


October 25, 2013 UMV: 190,893

October 25, 2013 UMV: 88,928

October 25, 2013 UMV: 88,928

October 25, 2013 UMV: 88,928

October 26, 2013 UMV: 2,834,672





October 29, 2013 UMV: 7,425,102

October 29, 2013 UMV: 7,425,102

October 29, 2013 UMV: 7,425,102

October 29, 2013 UMV: 7,425,102

October 29, 2013 UMV: 7,425,102

October 29, 2013 UMV: 7,425,102

October 29, 2013 UMV: 1,704,664

October 29, 2013 UMV: 4,665

October 29, 2013 UMV: 4,665

October 31, 2013 UMV: 7,425,102

October 31, 2013 UMV: 7,425,102

October 31, 2013 UMV: 7,425,102

October 31, 2013 UMV: 3,456,996

November 2, 2013 UMV: 368,918

November 3, 2013 UMV: N/A

November 3, 2013 UMV: N/A

November 4, 2013 UMV: 56,938

November 4, 2013 UMV: 1,102,661

November 4, 2013 UMV: 1,102,661

November 4, 2013 UMV: 1,102,661

November 4, 2013 UMV: 1,102,661

November 4, 2013 UMV: 1,102,661

November 4, 2013 UMV: 146,811

November 4, 2013 UMV: 722,270

November 4, 2013 UMV: 40,913

November 5, 2013 UMV: 513,433

November 5, 2013 UMV: 513,433

November 5, 2013 Likes: 18,407

November 5, 2013 UMV: 80,523

November 5, 2013 UMV: 80,523

November 6, 2013 UMV: 1,612,940

November 6, 2013 UMV: 368,918

November 6, 2013 UMV: 1,683,532

November 6, 2013 UMV: 1,683,532

November 7, 2013 UMV: 944,761

November 7, 2013 UMV: 278,985

November 7, 2013 UMV: 278,985

November 7, 2013 UMV: 278,985

November 8, 2013 UMV: 7,772,858

http://www.zafari.cl/

November 8, 2013 UMV: 7,772,858

http://www.zafari.cl/

November 9, 2013 UMV: 56,938

November 12, 2013 UMV: 3,637,832

November 29, 2013 UMV: 1,204,964

November 29, 2013 UMV: 1,204,964

November 29, 2013 UMV: 1,204,964

November 29, 2013 UMV: 1,204,964

November 29, 2013 UMV: 1,204,964

November 29, 2013 UMV: 1,204,964

November 29, 2013 UMV: 1,204,964

November 29, 2013 UMV: 1,204,964

December 2, 2013 UMV: 722,270

December 3, 2013 UMV: 513,433

December 4, 2013 UMV: 1,612,940

December 4, 2013 UMV: 213,418

December 4, 2013 UMV: 368,918

December 5, 2013 UMV: 951,374

December 10, 2013 UMV: 147,223

December 10, 2013 UMV: 147,223

December 10, 2013 UMV: 147,223

December 11, 2013 UMV: 1,574,393

December 11, 2013 UMV: 278,985

December 11, 2013 UMV: 12,683

December 11, 2013 UMV: 12,683

December 11, 2013 UMV: 12,683

December 12, 2013 UMV: 1,612,940

December 12, 2013 UMV: 368,918

December 14, 2013 UMV: 513,433

December 16, 2013 UMV: 2,635,690

December 16, 2013 UMV: 2,635,690

December 17, 2013 UMV: 1,596,641

December 17, 2013 UMV: 1,596,641

October 28, 2013 Viewership: 1,802

Segment Duration: 1:28 seconds



Segment Duration: 6:02 minutes Channel Extra TV canal 42, section Clip Tecnologico at 6 PM

Olympus Q4 Report

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