Olympic Briefing 02_3

8/14/2019 Olympic Briefing 02_3

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What is the timeline for key events?

Spring 2008

Creative Programmers start to receive proposals for theCultural Olympiad.

Summer 2008Handover and Closing Ceremonies in Beijing mark the official

start of the London 2012 Olympiad and when the worlds focus

moves to London, the host city.

24 August 2008 the Beijing Olympic Games closingCeremony, to include a London 2012 segment marked

in the UK by major events in London and others around

the UK.

17 September 2008 Beijing Paralympic Games closingCeremony which will contain a London 2012 segment.

In the UK the Paralympic Handover will be marked in many

schools and will also offer a launch pad for the main

London 2012 Education Programme.

Weekend 26-28 September 2008 official launch ofthe Cultural Olympiad.

2012 (Olympic Games)

Early 2012 Torch Relay begins. 27 July 2012 Opening Ceremony of the Olympic Games. 12 August 2012 Closing Ceremony of the Olympic Games. 29 August 2012 Opening Ceremony of the

Paralympic Games.

9 September Closing Ceremony of the Paralympic Games.

Note: UK-wide cultural projects and events: 25 August 2008 to 9 September 2012 endorsedprojects and events from cultural organisations can

take place.

News on the

2012 Cultural OlympiadWhat will you be inspired to do?

April2008

No.

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B R I E F I N G F R O M T H E V O L U N T A R Y A R T S N E T W O R K

T his month we open our doors we are looking for projects in London and the whole of the UK. We want to discover

surprising, exciting, brand new projects, events or activities which are inspired by London 2012: projects which reflectour core values and promote excellence and innovation.

Jude Kelly, Chair of Culture, Ceremonies and Education, LOCOG

London 2012s vision for The London OlympicGames and Paralympic Games is to make themEveryones Games, putting culture at the heart ofthe 2012 Games and returning to Pierre deCoubertins original vision The Olympics is thewedding of sport and art.

The Cultural Olympiad was established to include allcultural events of the Olympic Movement and is aperiod when artists showcase their work in the leadup to the Olympic and Paralympic Games. It will bea four-year cultural celebration in London, the hostcity, as well as across the UK, to be launched overthe weekend of 26-28 September 2008 and runningright through until the end of the 2012 Games.

Its time to get involved!Does your organisation have an idea or a project which seems

to fit the values and themes of the Cultural Olympiad?

Projects that will start on or after 25 August 2008can start applying now to be included.

Importantly for the voluntary arts sector it will include not

only large-scale national major projects and the mandatory

ceremonies of the Games but a UK wide cultural programme

comprising hundreds of events and projects a huge nationwide

celebration, the likes of which has never happened at any

previous Olympic Games or Paralympic Games. Large or small,

inspirational, surprising, exciting and brand new projects and

activities inspired by London 2012, from all sorts of people, from

every region and country, will be featured in the programme.

This briefing is the second in a series that will keep you up to

date with developments within The Cultural Olympiad, whats in

it for the voluntary arts sector and how you can get involved.


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Additionally, your project must demonstrably meet all threecore values and address at least three of the seven themesof the Cultural Olympiad.

Values

To welcome the world. To inspire and involve young people.

To leave a lasting and positive legacy.

Themes

The Cultural Olympiad will:

bring together culture and sport; encourage audiences to take part; animate and humanise public spaces (through street theatre,

public art, circus skills, live big screen sites);

use culture and sport to raise issues of environmentalsustainability, health and wellbeing;

honour and share the values of the Olympic andParalympic Games;

ignite cutting edge collaborations and innovation betweencommunities and cultural sectors; and enhance the learning, skills and personal development of

young people by linking with the education programmes.

As this is a national programme, and an innovative new venture,London 2012 needs to make sure there is a balance of projectsacross the country so initially there will be just a few carefully

selected projects from all over the UK, but once it has beddeddown, the aim is to expand its remit more widely over the nextfour years.

Who do we need to speak to?If you would like to put an idea forward you need to speak toyour local Creative Programmer first. The Programmers role

is to encourage and support the development of project andevent ideas for people within and outside London, to assesseligibility according to the above criteria and to make arecommendation before forwarding the application to

London 2012 for the final decision.

Creative Programmer contact details:

Scotland [email protected]

Northern Ireland Pat Wilson [email protected] Wales Gwyn Williams [email protected] England

North-West Debbi Lander

[email protected]

North-East Lorna Fulton [email protected]

Yorkshire Tessa Gordziejko

[email protected]

West Midlands Paul Kaynes [email protected]

East Midlands Paul Brookes [email protected]

East Liz Hughes [email protected]

South-East Caterina [email protected]

South-West:Richard Crowe

[email protected]

NEW opportunity for the voluntary arts the Inspire markLondon 2012 has now produced the Inspire mark as a part ofthe London 2012 brand family.This branding for non-commercialprojects endorses the fact that a project has been inspired byLondon 2012 and that it reflects the values of the Olympic andParalympic Movements. This is a first for any Olympic or

Paralympic Games.The Inspire mark will be awarded to exceptional non-

commercialprojects across culture,sport, education,environment, volunteering and business regardless of scale.Successful projects will be granted the right to use Inspiremark on various project materials, such as posters, brochuresand websites and will also be included in the CulturalOlympiads national publicity.

This is very exciting for the voluntary arts because even thesmallest local projects will stand a very strong chance of beingincluded provided they address the values and themes of theCultural Olympiad creatively and can show how they are workinglike never before. It is a genuine opportunity for local voluntaryarts groups to prove that they can be as creative and inspiringas the biggest arts institutions if not more so! and to receivenational and international recognition for their activities.

So how do we submit projects?CriteriaYour proposed project or event has to meet various criteria inorder to be eligible for inclusion in the Cultural Olympiad.

Only organisations can apply (i.e. not individuals).

The scheme is predominantly for projects which haveentirely non-commercial funding. Being part of the CulturalOlympiad and using the Inspire mark cannot be exploitedfor commercial fundraising purposes. However, inexceptionalcircumstances where commercial funders arereceiving no or minimal recognition for their contributionto their propsal, London 2012 may consider this on acase-by-case basis.

So this means that if your project has a commercialsponsor it might not be eligible. However, this doesntpreclude groups that have a regular sponsor since it is theproject that is considered for inclusion in the Cultural

Olympiad, not the group.

Your project or event must start after 25 August 2008 andbefore 9 September 2012.

Projects must be due to start no sooner than 3 monthsafter and no later that 12 months before the applicationis submitted.

Your project must be primarily cultural (London 2012 istaking a broad view on culture see page 3).

Your project must be inspired by London 2012 and not bean existing piece of work i.e. it needs to be different fromwhat you normally do, taking bold, new steps forward

(Like never before). Projects must be fully or largely funded already.

London 2012 cannot recognise an organisation to aidthem with fundraising.

NEWS ON THE 2012 CULTURAL OLYMPIAD



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London Five Host Boroughs Hadrian [email protected]

London Sarah Barnwell [email protected]

Is there funding?The London Organising Committee of the Olympic Games and

Paralympic Games (LOCOG) is not a funding body. You shouldhave sorted out all or most of the funding you need for yourproject before you put in an application to us.

Unfortunately there will be very little financial support forprojects in the UK cultural programme. LOCOG fundingwill go towards the mandatory ceremonies and the majorand bid projects though existing cultural and creative sectorfunding is expected to prioritise a number of London 2012cultural projects.

Legacy Trust UK is being established with a 30 million fundto support cultural projects around the UK but it is not

yet clear how much will be available. An online guide to potential sources of funding for projects

in the Cultural Olympiad can be found on Culture24swebsite at http://www.24hourmuseum.org.uk/etc/formuseums/TXT55759_gfx_en.html .

Further InformationVoluntary Arts Network www.voluntaryarts.org/2012 Involving the voluntary arts VAN is working with

LOCOG to ensure that as many voluntary arts organisations

as possible are able to get involved in the Cultural Olympiad.We hope to involve voluntary arts umbrella bodies and othersupport organisations in helping the Creative Programmerscope with the potentially huge number of applications fromvoluntary arts groups. Details will be announced on theVANwebsite keep an eye on www.voluntaryarts.org/london2012.

Once In a Lifetime VAN held this event in April 2007to enable the voluntary arts sector to make their viewsknown to key figures including LOCOG. See the websitefor the report.

2012 Cultural Olympiad BriefingsOnce in a

Lifetime:News on the London 2012 Cultural Olympiadcan be downloaded from the website in PDF format andprinted. You are welcome to use them for your owninformation and advocacy purposes.

Will your project fit?

www.london2012.com/beinspired more informationto help you decide whether to put your project forward forthe Inspire mark, and what to do next.

London 2012 and Arts & Business is working across theUK on a series of workshops for organisations in the creativeand cultural sector wanting to apply for the Inspire mark.

The Get Set London Roadshow 2008 will be touringthroughout the capital in the coming weeks and months.www.london2012.com/news/events/get-set-london-roadshow/index.php.

London 2012

Culture www.london2012.com/plans/culture/index.php Cultural Olympiad Projects www.london2012.com/

plans/culture/now-to-2012/cultural-olympiad-projects.php

Get involved www.london2012.com/get-involved/index.php Whats happening in your area

www.london2012.com/in-your-area/index.php

Blog www.london2012.com/blog/index.php Publications,news,e-news

www.london2012.com/news/index.php

Background to the Cultural OlympiadThe London 2012 team consulted with over 4,000 people in the

UK cultural and creative sector about its shape, purpose andambition. As a result it developed a vision; values and themes;a delivery tier structure; a brand mark for non-commercialorganisations; Creative Programmers; and Create a monthly

e-newsletter.

What London 2012 means by CultureA broad definition of culture has been adopted to represent the

breadth of Londons and the UKs expertise and world standingwhich includes:architecture, archives, carnival and street theatre,crafts, dance, design, fashion film and video, food, gaming,gardens,heritage and historic environment, libraries, literature, museums,

and galleries, music,opera,photography, poetry, science, theatreand visual arts.

How the Cultural Olympiad will be delivered

1. Mandatory CeremoniesLive spectacles (ceremonies and events) delivered by LOCOG Handover, Closing, Medal and Team Welcome Ceremonies, TorchRelays and Olympic Youth Camp.

2. Major and Bid ProjectsMajor cultural projects that featured in the London 2012 bid.

More projects will be added over the next few years from thearts and heritage, science communication and engagement,dance, and archive sectors. So far they include (working titles)

World Festival of Youth Culture, Artists Taking The Lead, Film and Video

Nation, International Exhibitions Project, 2012 Sounds, Celebration ofDisability Arts and Sport , and the World Cultural Festival.

3. UK wide cultural programme regional and other projectsHundreds of smaller local and regional events across the UK andin London as part of a nationwide celebration.

Additionally, a network of Live Sites in cities and townsacross the UK i.e. large outdoor video screens with linked

performance spaces. They will provide a platform for a widerange of cultural events and performances, great sporting

moments, 2012 education projects and a local focus forinformation and opportunities related to the 2012 Games.

Several will be up in time for the Beijing Games with the restbeing put in place over the next 4 years.




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Organisers

Culture team overall vision, values and architecture ofthe Cultural Olympiad, major events in the Olympic Park and

across the UK.

Ceremonies team overseeing design and creation of allformal ceremonies.

Education team programme for young people both

inside and outside formal education.

Additionally

The London team established by the Greater LondonAuthority to ensure that the 2012 culture programme

engages Londons cultural and creative sector and its diverse

communities.

The DCMS Team also works closely with LOCOG on theCultural Olympiad.

Key people

Jude Kelly Chair of Culture,Ceremonies and Education Bill Morris Director of Culture, Ceremonies and Education Keith Khan Artist Executive Mike Gibbons Head of Live Sites and UK Co-ordination Martin Green Head of Ceremonies Nick Fuller Head of Education Fran Hegyi Senior Cultural Programme Adviser Steve Mannix Cultural Programme Adviser Francesca Canty UK Cultural Programme Adviser Sarah Weir Cultural Olympiad Launch Executive (part time)

Rebecca Miller Media Adviser, Culture

Objectives of the Cultural OlympiadThese will integrate the cultural aspects of the Olympic and

Paralympic Games into a single cultural programme.

They will:

inspire and involve the widest range of London andUK-wide communities;

generate sustainable long term benefits to our cultural life; create outstanding moments of creative excellence across

the performing arts and creative industries;

connect future generations with the UKs artisticcommunities and with their peers around the world;

promote contemporary London as a major worldcultural capital;

drive tourism and inward investment and use the creativeindustries to boost economic regeneration;

embrace the Olympic movement values of excellence,respect and friendship and the Paralympic movement vision

to empower, achieve, inspire.

Anticipated benefits

A new awareness of cultural activity around the wholeof the UK.

New ways to get involved,new projects to get involved inmore people taking part in cultural activity within their local

community.

New partnerships in the cultural sector and aroundthe world.

A lasting record of everything so we can relive the Gamesagain and again.

Information contained here may go out of date and you are therefore advised to check its currency.Updated information may be available on the VAN website: www.voluntaryarts.org

Disclaimer: Reasonable precautions have been taken to ensure the information in this document is accurate. However, it is not intended

to be legally comprehensive; it is designed to provide guidance in good faith at the stated date but without accepting liability.We therefore recommend you take appropriate professional advice before taking action on any of the matters covered herein.

Do you need this publication in an alternative format?Contact T: 029 20 395 395 E: [email protected]

TheVoluntary Arts Network, 41 Plasturton Gardens, Pontcanna, Cardiff CF119HGT:029 20 395 395 E: [email protected] W: www.voluntaryarts.org

The Voluntary Arts Network is registered in Scotland as Company No.139147 and Charity No. SC 020345.VAN acknowledges funding from the Arts Councils of England, Northern Ireland, Scotland and Wales.

Registered office: 2nd Floor, 54 Manor Place, Edinburgh EH3 7EH.



Th e key message is that if youre inspired by the London 2012 Games, were opening up our programme like

never before. This is an exciting step for London 2012 and the Olympic movement, because the cultural sector

has the oppor tunity to be at the epicentre of London 2012 Games.

Bill Morris, Director of Culture, Ceremonies and Education, LOCOG

Olympic Briefing 02_3

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