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OLPC Micro Payments Leveraging the Facebook social graph for greatness Michael Sprague May 2009
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Page 1: OLPC Support Meeting_5.31.09

OLPC Micro PaymentsLeveraging the Facebook social graph for greatness

Michael SpragueMay 2009

Page 2: OLPC Support Meeting_5.31.09

Objective: To create a socially connected online destination tomobilize online communities for the OLPC cause

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Strategy: Facebook Connect Powered Community Platform Micro-Payments Open & Transparent Competitive Environment College Students

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Why it works:Quick. Seamless. Viral.

*Facebook virtual gifts generated ~$50-60m in 2008

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The Market:Over 18m college students in the US Over 4k college campuses in the US--- If every college student gave $1 we could

distribute 90k laptops If every college student gave $5 we could

distribute 450k laptops

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Facebook Connect gives us the tools to create viral distribution channels among college students (within facebook.com walls)

+ =

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My entire 252 person network will see this. We can add multi media stories (video!)

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Micro-Payments:

Tiny$1

Medium$5

Big$10

@ an avg. contribution of $5 from 18m students: 100% = 450,000 laptops 50% = 225K laptops 10% = 45K laptops

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Seamless transition while browsing within Facebook

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Scale (phase 1) College Campus Competitions College/Group to raise the most money wins XYZ.. Target rival colleges (e.g USC vs. UCLA) Target intercollegiate participation

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MissionTo work with the OLPC web strategy team indeveloping innovative ways to share and connectthis vision with the world.

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What’s Next?

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Objective: Nationwide micro-payments

Worldwide!

*Facebook has nearly 200m users worldwide

Page 15: OLPC Support Meeting_5.31.09

Thank you for your time.

Michael [email protected]://www.linkedin.com/in/mtsprague

Zachary TaylorTech Lead

http://www.linkedin.com/in/zacharytaylor