TNS SURVEY – MAY 2015
In a nutshell…
Countries dynamics
France: perception is still very negative, but slightly improving
Belgium: south is still very negative and plateauing
Italy: alarming increase in negative perception
Other surveyed countries: rather stable
Key findings
Negative perception mostly driven by health and environment concerns
Environment concerns mainly linked to deforestation
Health concerns have no main, clear rational
Palm oil has the poorest health perception of any fat in France & Belgium sth.
High relevance of “palm oil free” proposition in most countries
People are not aware of sustainable Palm oil
Most people find sustainable palm oil not credible
TNS SURVEY – MAY 2015
39
5457
64
55
40
66
4753
5652
44
73
51
60
52
45
74
50
68
51
59
50
57
70
52
64
54
19
AWARENESS: large increase in Italy, slight decrease in France, stable in other countries.
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEY
Value %Base: total sample (1000 interviews in each country)
Year
French BELGIUM Flemish BELGIUM
2012 2013 2014 2015 2012 2013 2014 2015
64 66 67 69 45 43 41 43
Symbols
▲ or▼ difference statistically significant at 95% (vs previous wave)
▲▲
▼
▲
▲ ▼
10 12 13 14 15 10 12 13 14 1510 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15
DO YOU KNOW OR HAVE YOU HEARD ABOUT PALM OIL ?
TNS SURVEY – MAY 2015
French
BELGIUM
Flemish
BELGIUM
Palm oil 40 6D.4 Which one do you consider to be the worst for people’s health?
Symbols
▲ or▼ difference statistically significant at 95% (2015 vs. 2014)
(in brackets previous wave results)
N EW
N EW
Lard
Palm oil
Butter
Margarine
Other seed oils
Rapeseed oil/Canola oil
Sunflower seed oil
Peanut oil
Soya oil
Maize seed (corn) oil
Shea/Karitè
Cocoa butter
Olive oil
Coconut oil
Sal
Hazelnut oil
None of these
ITALY FRANCE GERMANY
25
22
11
11
8
6
2
2
1
1
1
1
0
0
0
0
9
n=1000 n=1001 n=1000 n=1001 n=1001 n=1001 n=1007 n=1007Value %Base: total sample
BELGIUMAUSTRALIA USAUKTURKEY
2015 2014
12
40
11
7
0
2
3
3
1
0
1
2
0
1
0
0
17
40
5
14
13
0
1
3
1
1
0
1
2
1
1
0
0
17
33
9
14
17
1
3
1
2
1
1
0
1
1
2
0
0
14
12
20
26
12
0
1
1
1
1
1
0
3
1
1
0
1
19
23
2
2
49
0
0
6
0
3
2
1
0
0
0
1
11
55
2
15
10
0
0
1
1
0
1
0
1
1
1
12
44
2
13
17
0
1
0
2
1
1
1
1
1
1
15
(33)▼
▲(10)
(43)▼
Palm oil is considered the worst in France and Belgium south. In Italy its negative perception is increasing, reaching same level as lard.
n.r. n.r.
n.r. n.r.
Worst oil/fat for people’s health
WHICH OIL / FAT IS THE WORST FOR PEOLPLE’S HEALTH?
TNS SURVEY – MAY 2015
DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR BAD FOR YOUR HEALTH ?
Bad perception is increasing significantly in Italy, whereas it’s slightly improving in
France and it’s remaining stable in the remaining countries
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEY
French BELGIUM Flemish BELGIUM
2012 2013 2014 2015 2012 2013 2014 2015
GOOD 6 5 3 3 16 13 10 12
WORST 33 37 41 40 2 3 6 6
BAD 43 48 55 53 6 8 14 14
1728
7 8 1315
47
1022
8 1017
59
1223 2522
58
1329 30
12 12
3553
1429 31
5
Year
BAD
▲▲▲
▲
▲ ▲
Symbols
▲ or▼ difference statistically significant at 95% (vs previous wave)
10 12 13 14 15 10 12 13 14 1510 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15
6D.5bis Why is the worst for people's health?
Those who consider palm oil the worst n=218 n=399 n=51* n=94 n=203 n=17* n=23* n=21*
At least one mention 96 89 84 93 94 100 87 90
I have heard/read about it 28 34 12 35 46 24 17 19
It contains harmful fats 18 13 25 27 18 12 4 43
Harmful / bad for the health (generic) 18 11 8 18 9 12 17 5
It causes cardiovascular diseases 10 8 - 5 4 18 4 5
It is cancerogenous / cancer-forming 9 5 - - 5 - - -
It increases / contains cholesterol 7 6 2 2 6 - - 5
Bad / poor quality product 7 4 8 - 5 - 13 -
It is fatty / too high in fats 6 12 10 4 14 - 4 10
Deforestation 5 4 4 11 2 - 13 5
It is over-used 4 3 - 1 2 6 13 -
Harmful / bad for the environment (generic) 2 6 14 10 2 - 13 5
It contains chemical / unnatural substances 1 2 2 1 1 12 - 5
Hydrogenated fat 1 2 - - 2 - 4 -
It is a mix/hotchpot of ingredients / uncertain ingredients
1 1 2 - 1 6 4 -
Industrial / excessively industrial product 1 3 4 1 1 6 - -
It has been withdrawn from the market - 3 - 1 - - - -
It is low cost / low cost production - 2 6 - 1 - - -
* small bases
Value %PALM OIL
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USA UK TURKEY
▲(18)
(15)▼
▲(11)
Symbols
▲ or▼ difference + 5% (2015 vs 2014)
2015 2014
PALM OIL
▲(22)
▲(21)
▲(12)
▲(35)
▲(6)
(in brackets previous wave results)
Health related topic
▲(19)
▲(3)
(11)▼
WHY IS PALM OIL THE WORST FOR HEALTH ?
People provide mostly generic answers
TNS SURVEY – MAY 2015
DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR NEGATIVE FOR THE ENVIRONEMENT ?
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEYValue %Base: total sample (1000 interviews in each country)
French BELGIUM Flemish BELGIUM
2012 2013 2014 2015 2012 2013 2014 2015
POSITIVE 5 5 4 4 10 10 8 7
WORST 27 28 35 34 4 6 5 9
NEGATIVE 34 36 45 42 9 11 14 13
10
41
13 20 16613
49
21 27 2118
49
2138
25 208
2442
2035
265
Year
NEGATIVE▲
▲▲
Negative perception increases significantly in Italy, decreases in France and remains stable in
remaining countries.
▲▼
▲▲
Symbols
▲ or▼ difference statistically significant at 95% (vs previous wave)
12 13 14 15 12 13 14 1512 13 14 15 12 13 14 15 13 14 15 12 13 14 1512 12 13 14 15 12 13 14 15
PALM OIL
20152014
PALM OIL
8
D.5bbis Why is it the worst for environmental impact?
Value %
Those who consider palm oil the worst n=159 n=367 n=158 n=300 n=195 n=34* n=153 n=34*
At least one mention 92 88 91 95 82 91 95 88
Deforestation 45 64 61 59 48 32 60 53
Harmful / bad for the environment (generic) 16 8 14 22 11 24 17 18
Intensive monoculture 15 4 18 4 8 - 7 6
I have heard/read about it 8 9 3 10 5 12 7 3
A production process that causes pollution 7 2 - 1 3 - -
Pollutant waste products /not biodegradable 4 - - - 1 3 1 -
Because of the manufacturing process (generic) 4 2 2 3 2 - 3 -
Harmful / bad for the health (generic) 3 2 - - 2 6 - -
Exploitation of the workers / profit of the
multinationals2 1 5 2 2 - - -
It contains chemical / unnatural substances 1 2 1 - 2 9 2 -
It is an imported / not a local product 1 2 5 - 3 - - -
It is over-used 1 3 1 1 1 - 5 -
Bad / poor quality product 1 2 1 - 2 - 1 3
It is fatty / too high in fats - - - 1 1 3 1 3
Waste of resources / natural resources (generic) - 1 4 - 1 9 - 6
Industrial / excessively industrial product - 3 1 - 3 3 - -
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USA UK TURKEY
* small bases
▲(31)
▲(10)
▲ (9)
(67)▼▲(16)
(19)▼
▲(5)
(in brackets previous wave results)
Environment related topic
Symbols
▲ or▼ difference + 5% (2015 vs 2014)
WHY IS PALM OIL THE WORST FOR ENVIRONMENT?
Answers are mostly linked to deforestation
TNS SURVEY – MAY 2015
DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR NEGATIVE FOR ITS SOCIAL IMPACT ?
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEY
Value %Base: total sample (1000 interviews in each country)
French BELGIUM Flemish BELGIUM
2012 2013 2014 2015 2012 2013 2014 2015
POSITIVE 5 9 5 6 12 11 8 7
WORST 29 27 29 29 5 7 7 7
NEGATIVE 33 33 36 32 10 11 13 13
11
34
12 20 14 614
39
16 21 2016
41
1830 22 17
621
3218
29 214
Year
Symbols
▲ or▼ difference statistically significant at 95% (vs previous wave)
▼ ▲
Negative perception increases decreases significantly in France, whereas it is stable
in the remaining countries.
12 13 14 15 12 13 14 1512 13 14 15 12 13 14 15 13 14 15 12 13 14 1512 12 13 14 15 12 13 14 15
NEGATIVE
TNS SURVEY – MAY 2015
WHAT IS PALM OIL NEGATIVE FOR ?
35
53
14
29 31
512 12
24
42
20
3526
5
20
821
32
18
2921
4
17
6
HealthEnvironmentSocial
French
BELGIUM
Flemish
BELGIUM
Health 53 14
Enrvironment 42 13
Social 32 13
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEY
Negative perception of Palm oil …Value %Base: total sample
2015 2014
▲
(22)
▲
(18)▼(49)
▼(41)
TNS SURVEY – MAY 2015
WOULD IT BE RELEVANT FOR YOU IF INDUSTRIAL FOOD DID NOT CONTAIN PALM OIL ?
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USATURKEY
76 8251 63 71 62
44 39
2015 2014
Value %Base: those aware of Palm Oil
572 698 519 640 542 188 298 244
UK
French BELGIUMFlemish
BELGIUM
Palm oil 81 59Symbols
▲ or▼ difference statistically significant at 95% (2015 vs 2014) (in brackets previous wave results)
RELEVANT
▲(49)
TNS SURVEY – MAY 2015
Most respondents never heard of
sustainable palm oil, green palm and RSPO
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEYValue %Base: those aware of Palm Oil
2015 2014
n=572 n=698 n=519 n=640 n=542 n=188 n=596 n=500
Have you ever heard of Sustainable Palm Oil?
% YES
% YES
Have you ever heard about an organization called RSPO?
10 11 12 19 13 21 13 5
6 5 5 8 7 19 6 2
Have you ever seen this logo?
% YES 6 3 3 5 6 23 5 4
▼
(12)
Symbols
▲ or▼ difference
statistically significant at 95% (2015 vs 2014)
6 8 6 12 7 4 8 3% YES on total population
3 3 3 5 4 4 4 1% YES on total population
3 2 2 3 3 4 3 2% YES on total population
13
ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEYValue %Base: who knows Palm Oil
14gg) In your opinion, how credible/reliable is a food product whose packaging carries this logo RSPO (Roundtable on Sustainable Palm Oil) ?
Symbols
No difference statistically significant at 95% (vs previous wave)
In your opinion, how credible/reliable is a food product whose packaging carries this RSPO (Roundtable on Sustainable Palm Oil) logo?
2015 2014
n=572 n=698 n=519 n=640 n=542 n=188 n=596 n=500
Mean (1-5) 3.11 2.85 2.97 3.04 3.02 3.07 3.36 3.05
5 4 2 7 5 9 115
30
16 19
2825 22
33
20
43
5458
39 46 47
41
59
1414
1613 14 12
10 9
8 125
13 10 10 5 7(1) Not at allcredible
(2) Slightlycredible
(3) It makes nodifference eitherway(4) Quite credible
(5) Very credible35
Top two Boxes
20 21
3530 31
44
25
22
Bottom two Boxes
2621
2624 22
15 16
Credibility of RSPO certicication is low
TNS SURVEY – MAY 2015