Olive Oil Product Book Final

Whitney Claflin

Table of Contents

Product Plan

Style Guide

Logo Design

Package Design

Photography

Product Ad

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2-3

4-5

6-7

8-9

10-11

Product Plan

Western Family Olive Oil (Extra Virgin)

The audience is primarily adult woman, ages 20+, who come to the grocery store and buy food for their family. This design needs to be aesthetically appealing to them, because the product already has an affordable price. It needs a design that can compete against the pricier olive oil brands.

Western Family is based in Tigard, Oregon. In 1934 a group of retailers began creating the brand and it was established on December 19, 1963. Western Family is committed to having a good quality product at an affordable price. Our mission always has been, and continues to be, to provide products of the quality you want and the value you need (Westernfamily.com).

Western Familys message is to provide quality for a good price, so keeping the same cost effective packaging is necessary for this product redesign. By only changing the design of the label the product will remain cost effective, using the same type of sticker, printing quality for the label, and cost friendly bottle. The new design will achieve Western Familys mission of quality through the modern, clean, and appealing design.

Product:

Audience:

History:

Big Idea:

1

STYLE GUIDE

Fonts

2

This font is used for the titles in the product design. It is used between 19-25 pt. font and Nordica Hairline is used for the lowercase version of this font, since Neou is only available in capitol letters. Olive Oil is used with this font as well as the Western Family logo.

This font is used as the subtitle font throughout the design. It is used for the types of olive oil - extra virgin for this design. Use the regular weight of the font, adding .3 stroke to add thickness for emphasis, and size the font between 26-50 pt.

This is the body copy font for the book. The light weight is used to complement with the modern font used for the titles. Size the font between 8-11 pt.

Neou Thin

Learning

Helvetica Light

Curve

CMYK: 75-68-67-90RGB: 0-0-0Pantone: Black 6 CHex: #000000

CMYK: 65-59-57-38RGB: 77-75-76Pantone: 7540 CHex: #4d4b4c

CMYK: 0-0-0-0RGB: 255-255-255Pantone: 663 CHex: #ffffff

CMYK: 45-31-100-7RGB: 147-146-53Pantone: 7747 CHex: #939235

Colors

Extra Book Color:

3

LOGO Design

PlacementWhen using the new Western Family logo there needs to be a decent amount of space around it. This is important so the product name, design and logo dont seem cluttered and distracting.

Here is a guide of the space that is necessary for the logo placement. Use the E to judge the least amount of space that the logo must have between it and another object, but more space is welcomed.

4

Color and SizeThe Western Familys new logo only comes in black and white variations. This brings a modern, simple twist to the Western Family product line.

When choosing a size for this logo it should never be smaller than 1 inch wide. Its a logo that can be sized small, but the est. date in the logo design should still be legible. Otherwise, the logo can be as big as needed, whether its for a billboard sign or a small product in a store.

5

Package Design

Label SizeFront Label:

Back Label:

Lid Sticker:

6

lid sticker

This is the front and back sticker label for the olive oil bottle, replacing the previous wrap around label. Having the oil show through the sides of the bottle, causes the contents of the bottle to be the focus, and displays the simple, classy look desired. This makes it compete more effectively with the other olive oil brands.

Width: 1 7/8 inHeight: 4 1/4 in

Width: 1 3/4 in Height: 4 1/4 in

Width: 1 1/8 in Height: 1 1/8 in

7front label back label

8PhotoGraphy

Before After

Below is the olive oil re-design result. The images were photographed on a kitchen table, using white poster board and window lighting to create a fresh, light display. This appropriately showcases the new design.

9

10

Product AD

This magazine advertisements goal is to showcase the new design of the olive oil. It presents a modern and sophisticated appearance, which is often reflected by the customer as a quality product. Start bringing quality to your food TODAY.

magazinemock-up

11

magazine