Olive Garden Campaign Austin Goodman (ADV 420)

By: Austin Goodman

#WinWinOGDiN

“When You're Here, You're Family”

The Olive Garden:

“The Big Idea”

+

GOALSBring more people into Olive Gardens

Increase sales over the next fiscal year by at least 5%

Get people talking about the campaign

Keep advertising budget under 500k

$$$$$$$$$$$$$$

Target Audience

TOOLS & TACTICS

#WinWinOGDin

TOOLS & TACTICS 2

Measuring Success (KPI)

• Increase in overall sales nationwide• Increase in sales of bowl entrees • Increase in social media followers• More than two celebrities endorse the

campaign• Campaign doesn’t go over budget

BUDGETOverall Budget: 350k-450k

Summary

THE END