Older collectors

Page 1 <img data-url='document/older-collectors.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Older collectors' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081504/56813bf3550346895da52ed5/html5/thumbnails/1.jpg' width='140' height='200' /> Page 2 <img data-url='document/older-collectors.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Older collectors' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081504/56813bf3550346895da52ed5/html5/thumbnails/2.jpg' width='140' height='200' /> Older collectors

Young children

Page 3 <img data-url='document/older-collectors.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Older collectors' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081504/56813bf3550346895da52ed5/html5/thumbnails/3.jpg' width='140' height='200' /> THE IDEA.

Page 4 <img data-url='document/older-collectors.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Older collectors' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081504/56813bf3550346895da52ed5/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/older-collectors.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Older collectors' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081504/56813bf3550346895da52ed5/html5/thumbnails/5.jpg' width='140' height='200' /> Use stop animation to replicate the lyrics of the song.

- Build a LEGO house- Knock It Down- All for you- Date like situation

Page 6 <img data-url='document/older-collectors.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Older collectors' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081504/56813bf3550346895da52ed5/html5/thumbnails/6.jpg' width='140' height='200' /> Theme being- ‘’LEGO, create good times’’

Page 7 <img data-url='document/older-collectors.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Older collectors' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081504/56813bf3550346895da52ed5/html5/thumbnails/7.jpg' width='140' height='200' /> Aimed towards older people

Current ads are aimed more at younger children

Page 8 <img data-url='document/older-collectors.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Older collectors' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081504/56813bf3550346895da52ed5/html5/thumbnails/8.jpg' width='140' height='200' /> Current ads may alienate potential older customers by using child like ads.

Results from our own independent research.

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Older collectors

Documents