OLD TRICKS FOR NEW DOGS Matt Carroll Commercial Director, Disney Interactive [email protected]When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I was astonished at how much he had learned in seven years. Mark Twain
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Old tricks for new dogs: what can the "new" games economy take from the "old" publishing model - Matt Carroll, The Walt Disney Company EMEA
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When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I was astonished at how much he had learned in seven years. Mark Twain
Matt in 1996
• How long have you been in the Interactive Entertainment biz?
• 1996 or before
• 1997-2004
• 2004-2008
• 2008-2011
• Since 2012
Audience Question:
• How long has your business been in Interactive Entertainment?
• 1996 or before
• 1997-2004
• 2004 -2008
• 2008-2011
• Since 2012
Audience Question:
Introducing Kas
State of the Industry: 1996
• Development Centric• Lower levels of development cost• Concentrated Retail environment with “rules”
• Marketing was niche & tactical– PR was the #1 tool in the publisher’s armoury to create viral &
word of mouth
• Customer Services were In-House
Audience Question:
• In 1996 - what was the size of the “packaged leisure software industry” in the UK (according to GFK/Charttrack?)