Old School Fundraising VS New Social Media End of Year Best Pract ices
Old School Fundraising VS New Social Media
End of Year Best Pract ices
Kelly HagueDirector of Content Marketing
BidPal
WEBINAR: Featuring Fundraising Experts
Tim SarrantonioDirector of Business Development
NeonCRM
Agenda• Who am I?
• What is a Full Circle Strategy?
• Traditional fundraising strategies
• Social media strategies
• Conclusion
• Q+A
General Messaging
Timed Messaging
Segmented Messaging
In Person Messaging
What is a Full Circle Strategy?
Stop doing appeals
Start doing philanthropy
Traditional
Problem
DONOR RETENTION is falling every 100donors gained, nonprofits lose 96
YTD DONOR RETENTION is 33%, with Q3 showing a YTD 1.9% decrease
NONPROFITS spending only1% to 2.2% of budget on technology
Reality
Small nonprofits hurt the most
Traditional Fundraising
Retention rates are dropping
How are you going to maximize your fundraising?
Follow these 6 steps to successwith traditional fundraising techniques!
1. Set the Foundation
• Review previous campaigns and events
• Analyze fiscal situation
• Use reports to understand feasiblility
• Analyze strategic goal progress + operations
• Set goals for your retention campaign
• Fundraising target range
• Consider other objectives (branding, reach, etc.)
2. Create Action Plan
Think about budget, scope, team, and a comprehensive timeline + milestones.
3. Putting it into Focus• Theme brings messaging together
• Things to consider:
• Must work across all channels — print, website, and social media
• Make it human
• Keep it donor-centric
• What’s your donor’s favorite word?
YOU
4. Know Your Audience
• Segment your audience
• Think beyond just donation level
• Identify targets + VIP prospects
• Establish giving levels
Source: Fundraising Report Card
5. Crafting the Ask
100% use direct mail for coordinated campaigns
Personalize appeal - dust off mail merge skillsInclude name, last gift amount + date, any other engagement
6. Following Through
How are you going to follow-up?
How will you recognize and thank?
Will you use donor events for outreach?
Social Media
Common Social Media Pitfalls
• Avoid common pitfalls that hold your organization back
• You can achieve success with social media fundraising
• Traditional approaches can be applied to any social media campaign
1. Optimization is Key
• Must be mobile friendly!
• Slow loads or poor sizing - you will lose completions
• Fully-functional on Facebook and Twitter (both on websites and mobile apps)
• Test your posts and pages always
2. Post at Peak Times
• Know your engagement
• Post at peak times
• Increase organic reach
• Don’t pay for ads
• Tag at all times
3. Post Often & Everywhere
• Cross channels
• Be consistent
• Tailor content for social
• Use shortlinks (bitly)
4. Be Connected & Present
• If people leave comments on social, quickly reply!
• Share relevant posts and content
• Send a “thank you” email afterwards
• Keep donors in the loop
Donors site Poor communication as reason
to stop supporting!
53%
Takeaways
• Personalization and making donors feel special is the key — across channels
• Post often, timely, and actively listen to people on social media
• Modify traditional fundraising strategies to work on social media
• Old school fundraising and new social media together = full circle strategy
Are you ready?
Questions
For more info or to request a demo:
bidpal.com/request-demo
888.729.0399
http://www.neoncrm.com/demo/
888.860.6366, Option 1