Old and/or young

Old and Young

Maria Suokannas25.1.2010

• Obviously, the lifespan must be seen as something more than a biological fact; it is a discursive or imagined production, symbolic of a culture’s beliefs about living and aging […] (Katz, 1996:39)

Cultural ageing

• Chronological age• Cognitive age– feel-age, look-age, do-age och interest-

age

• Subjective age• Cultural age– How different ideologies shape

”borders” for interpreting your age and how your age identity is constructed

Age concepts

Typical ways of categorizing people

• Age• Sex• Race

STEREOTYPES

50

50+

45

40+

60

65

75

55

20+

Fast forward ageing

http://www.youtube.com/watch?v=8DMzD9mNDOI

Mister: You must be out of your 20's...or you would have ran when you saw my ageLady: Yes I am out of my 20s…

So what is age all about?

• Marketers have their idea of how they want us to act as consumers at different age stages

• We all have our own conceptions about age so it is about experience and experiencing age

• It is about getting older and hopefully wiser all the time

Young Forever When I'm 64You're Aging WellThe Closest Thing To

CrazyComing Of AgeFrom "Songs Of King

Erik": En Visa Till Karin När Hon Hade Dansat(A Song For Karin After She Had Danced)

Hey Nineteen

September SongMy Generation Young At HeartWhen You're Old And

LonelyVoulez-vous danser grand-

mèreLes VieuxNon Je N'ai Rien OubliéOld Enough To Know BetterA Couple More YearsKeski-Ikä On Syvältä

© j koivusalo

© j koivusalo

© j koivusalo

© j koivusalo

© j koivusalo

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