Allergies
Apr 12, 2017
Allergies
Ocular Allergies
More than 20% population of the world is usually affected by different types of Ocular Allergies.
Allergic conjunctivitis is the most common and the most irritating one.
Conjunctivitis
Inflammation of the conjunctiva is called conjunctivitis
1. Bacterial Conjunctivitis2. Viral Conjunctivitis3. Allergic Conjunctivitis
Allergic conjunctivitis is inflammation of the conjunctiva due to allergic activities
Allergic Conjunctivitis
Allergic Conjunctivitis
Ensures excellent efficacy and greater tolerability2
…greater patient satisfaction by rapid symptomatic relief
•The best option for Allergic
Conjunctivitis treatment
•Better than Ephinastine in preventing
ocular itching & redness
•Ensures excellent efficacy and greater
tolerability
•Safe for children and adolescent
•Safe for long term use
Major indications:
1. Seasonal allergic conjunctivitis
2. Perennial allergic conjunctivitis
3. Allergic Keratitis
4. Allergic Kerato-conjunctivitis
Product Positioning
Physician Positions1. Ophthalmologist Allergic conjunctivitis, Allergic
Keratitis , Allergic Kerato-conjunctivitis
2. Pediatricians Pediatrici allergic conjunctivitis and keratitis
3. Potential GP & Medicine Sp. Allergic conjunctivitis, Allergic Keratitis , Allergic Kerato-conjunctivitis
Action Plan• Select Five doctors of your territory who are
prescribing Olopatadine DS
• Convey the special advantages of Olarif DS over
the competitor’s brands.
• Visit these doctors frequently until prescription
is achieved.
• Monitor prescription share of loyal doctors
• Make the best use of physician’s sample and
promotional tools to the target doctors for
increasing prescription support
THANK YOU