Ola oluwa

1. OLA-OLUWA GROUP OF SCHOOLS IJU-AKURE NORTH ONDO STATE. SEMINAR/WORKSHOP DELIVERED BY Mr. Olayode Adebola Director

2. SCHOOL MARKETING THE EDUCATIONAL SYSTEM-GENERAL Many players, continues new entrants Rivalry Many entrepreneurs rather than educationist High debt profile from parents

3. SCHOOL & MARKETING

4. What is School?

5. What is school? According to Oxford Advance learners dictionary school is a place where people go to learn a particular subject or skill. But for the purpose of this seminar I defined school as a gateway to destiny.

6. What is marketing? The oxford learners dictionary define marketing as the activity of presenting, advertising and selling a companys produce in the best possible way.

7. But for the purpose of this seminar I will define marketing as a way of understanding and satisfying the customer. Once you understand your target markets basic drives, you can go about satisfying their needs wants.

8. Who is a Marketer?

9. No one wants to be I guess. Gateman Security man Receptionist

10. Admission officer Bursar Caterers Matron/Nurse

11. Cleaners ICT Personnel Teachers School owner Board of Governors The list can go on and on

12. A MARKETING ORIENTATION OCCURS WHEN EVERYONE IN THE ORGANISATION OF TEAM IS CONSTANTLY AWARE OF

13. Who the customers are What the customers want/need

14. How the school can satisfy those needs better than its rivals. How those needs can be satisfied in a way that will ensure that the relationship is maintained profitably.

15. (1) Who the customers are Parents are the fulcrum around which your business (should) revolves. They are the reason for the existence of your business. Parents are our customers

16. They make your pay day possible Marketing emphasizes the kingship of the customer (parents).

17. (2) UNDERSTANDING THESE NEEDS PLAY A MAJOR ROLE IN BUSINESS SUCCESS. Stated needs: I need a school for my child.

18. Unstated needs: I need a school that will help me with this job of parenting. I really dont have much time.

19. Wait a moment, I need a school for my child that will tell people that I have arrived even without saying anything. Secret needs:

20. I have a big ego and I need a school that will know a big man is in their midst.

21. (3) HOW THE SCHOOL CAN SATISFY THOSE NEEDS BETTER THAN ITS RIVALS This is where your BRAND come in.

22. OUR VISION (OLD) The school vision is an interplay academic excellence, sound moral instruction and beneficial co-curricular activities which assure success built on HARD work dedication and professionalism.

23. A BRAND IS THE SUM OF ALL FEELING THOUGHTS AND RECOGNITIONS POSITIVE AND NEGATIVE ABOUT A COMPANY, A PRODUCT OR SERVICE. STEVE MCNAMERA Your brand is your logo, what you stand for what different you from other, your vision. Coming down home what is our brand as Ola-Oluwa Group of Schools? What do we stand for?

24. OUR MISSION To evolve culture of excellence in learning and provide a solid foundation for each child to build upon and meet the future challenges

25. OUR VISION (NEW) To be a high international standard Secondary education institute of academic excellence and discipline which will raise leaders who will take over in all works of life.

26. OUR MISSION to make a difference in the provision of leaders in every aspects of Nigeria societies and world communities at large.

27. SUCCESS OF MARKETING PLAN Commitment Developing a marketing orientation in your team Ability to successfully asses their needs understand their expectations and provide a solution

28. Financial Human resource Management

Ola oluwa

Education

school marketing

school vision

unstated needs

secret needs

marketing orientation

vision new

customer parents

pay day possible marketing