OIMS Project

7/31/2019 OIMS Project

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ONLINE INTEGRATED MEDICAL SERVICES Business Summary:

The Problem:

The busy life in a metro city is always packed with living jargons and pauses of variousinputs. The only thing that keeps the pace going is the heed of earning a handsomeamount to continue the luxuries in life.In between this we do miss many lessons of our life. In today’s busy life style; peopleoften neglect their health because of hectic work schedule. Even if someone wants toconsult a doctor; it is a cumbersome process as one has to take the appointment firstto see a doctor. Doctor normally suggests the patients for some blood sample testsand other medical examinations. The patient gets the tests done and again has totake an appointment to show the reports to the doctor. This is at least 3 day cycle andbecause of this many people ignore it and over stretch themselves till the condition

gets worse. Another dilemma exists with the old age people as their children are busyin their life style and because of the tight work schedule they are not able to giveproper time to their parents to take them to doctor until some serious happens.

The Solution:

The idea is to provide complete end to end health solution for all the patientsconsidering the fact that direct contact with specialists are not easily accessible. Weaim to provide complete technological solution which will cover the physical andremote consulting, lab tests, diagnosis and medicines. The doctors, Labs, interns andpharmaceuticals shops will receive incentives. Patient has to pay for the services oneintends to avail. It is a win-win for the doctors, hospitals, labs and interns. The

Integrated Medical Services through its two flagship services viz. Online Health PortalProgram and Telephone based Health Program will cater to the average-middle classand upper class segment of the society. In a first of its kind initiative in India, theproject holds tremendous business potential, in addition to the service it will do to thesociety.

Labs

Patient Doctors

Hospitals

Pharmacy

IntegratedMedicalServices



Objective:Primarily objective is to connect the population to the available health-care resources

and provide world-class medical diagnostic at door step. Secondly is to developa viable business model which integrates the service providers namelyhospitals, pathological labs, medicine shops to the user on the common platformof INTEGRATED MEDICAL SERVICES and generate incentives for user, serviceprovider and the medium itself.

Size of the market opportunityIn 1.2 billion population of India; proper health services are not even available to half of the population. Such scenario itself is a big boost for the idea. This idea will help inreaching unreached with quality health service.

Brief business description

In a developing country like India, the difference between elite class and general massis huge. We intend to implement end to end health solution project in 3 differentphases:Phase1: Internet based solution

Phase2: Telephone based solutionPhase3: Remote Assistance- Reaching the Unreached.

We propose to develop a centralized database to which different medical entities likenetwork of doctors, network of hospitals, network of diagnostic labs, network of pharmacy shops and network of junior doctors are associated. The patients need toeither log on or to call our helpline number for the consultation. Once the patients logson to our web portal and get registered by entering the basic information andsymptoms, the form will be uploaded and reflected in one particular entity of juniordoctors. The junior doctor in the nearest locality will go to physically check the patient. Heexamines the patient and writes the symptoms in medical term. He then uploads theform to web portal and this will be reflected in another entity of specialized doctors. The doctor then asses the case and suggest few medicines, Lab tests (If required) andthis advice will be reflected in more than one entity i.e. patient, junior doctor,pharmacy shops and diagnostic labs. If the patient wants to avail other services apartfrom consultation then he needs to set the flag to yes on the portal and then he canget blood test done at his residence and get the medicines at his door step. Theamount will be credited to doctors, junior doctors, labs and pharmacy shops per casebasis. If personal consultation is required then that can be arranged. In this way,patients get complete end to end health solution. In case of telephone based solution,the junior doctor needs to take the payment and he needs to make the onlinepayment. Rest of the process will be the same. In this model junior doctors also get tosee more cases and he will have direct access to specialized doctors of the same ordifferent city. It’s a win-win situation for everyone as we are just increasing the clientbase for the hospitals, doctors, labs and pharmacy shops. For patient, it is worthy ashe gets complete health solution at his door step. In this model, revenue comes fromthe fees charged from the patients, cuts from pharmaceuticals shops, diagnostic labs,and advertisement of pharmacy companies on our web portal and from SMS service.We will also provide memberships for few patients and will try to tie up with fewinsurance companies so that cashless facilities can also be included in this model.



In the Indian villages, most of the people die just because of the lack of informationabout what to do. Elderly populations of rural area are most ignored. We intend toprovide toll free helpline number to the rural population and this will help especiallyaging population. The concept of telemedicine can also be utilized. This concept canalso be used to create awareness about health issues. We intend to implement thismodel all over India starting from northern region where it is needed most. This wouldbe done with a strategic partnership with Health Government of particular state.

Methods used to evaluate the success/effectiveness of the initiative:

We have adopted the methods to measure the financial and operational results. Wealso have some other parameters to judge the independent living standarddevelopment.

1) ASSURANCE INDEX- W.H.O defines health as "a state of complete physical,mental and social well-being and not merely absence of disease. The assurance for theageing that there is some-one to provide medical service if & when required willelevate their state of mental wellbeing.

2) CUSTOMER SATISFACTION INDEX-Customer survey to measure satisfactionlevel.

3) END TO END INCENTIVE MEASURE-In order to maintain this model self sustained, all bodies involved should have incentive and data to be maintained forsame. Data review will reflect its effectiveness

Timeline for implementation:

Phase 1: For telephone based solution, estimated time for execution of pilot project innorthern and eastern region of India will be between 5 to 6 months. Maximum inputbeing on establishing a simplified network of service provider. The mapping being oneto one from junior doctor pool to senior doctor team and one to many from seniordoctor team to labs, pharmacy shops and hospitals. Phase 2: For Internet based solution, estimated time for execution of actual projectwill be 8-10 months after the successful implementation of pilot project on Telephonebased solution. Prime focus in this phase, will be on development of user-friendlysoftware interface medium and connecting the root to end. Next focus will be oncreating awareness.



Size of the market opportunity

In 1.2 billion population of India health service is not even available to half of thepopulation. Such scenario itself is a big boost for the idea. This idea will help inreaching unreached with quality health service.

Integrated Medical Services (IMS) Strategy:

Broad strategic framework:

Our Strategic Framework defines how the organization contributes to achieving thegoal. It describes our goal and objectives, the results we strive to achieve, theprinciples that guide our decisions and actions, the instruments we use and thestrengths we apply in partnership with others to empower majority population.

Concept / Idea:

Primarily objective is to connect the ageing population to the available health-careresources and provide world-class medical diagnostic at door step. Secondly isto develop a feasible business model which integrates the service providersnamely hospitals, pathological labs, medicine shops to the user on the commonplatform of INTEGRATED MEDICAL SERVICES and generate incentives for user,service provider and the medium itself.

Market:

In 1.2 billion population of India health service is not even available to half of thepopulation. Such scenario itself is a big boost for the idea. This idea will help inreaching unreached with quality health service.

SWOT:



Strength - There is limited skilled resource available in India to offer quality healthservices. As result gap of demand and supply is massive. Our idea is of optimumutilization of available resources to bridge the gap and offer end to end qualityhealth service. To make it possible we have professional dedicated team with aproven track record.

Weakness:

Lack of awareness and internet access among target group. However Indian ITindustry has witnessed tremendous growth as a result target group are comingin the domain.

Opportunity:

This concept has never been tested in India. So opportunities are massive in countryof 1.2 billion populations.

Threat - Lack of awareness among target group and also some extent among doctors.

Execution Plan:

We intend to implement end to end health solution project in 3 different phases:Phase1:Telephone based solution - For the people who don't have internet access or who are

unskilled and illiterate or language is barrier for them.

Phase2:Internet based solution - For the the people who have internet access and who are onelevel up from first category

Phase3:Remote Assistance- Reaching the Unreached - For the people who have no access to

internet or phone neither it can reach physically to the resource for their healthproblems.

Funding objective and use of funds

Programme Expense - Year 1 (US $) - Year 2 (In US$)Activity 1 -Awareness creation -among people in



OIMS Project

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