Ohio University Libraries Social Media Strategies

OHIO UNIVERSITY LIBRARIESSOCIAL MEDIA: WHAT WE DO

Jessica Hagman | @hagman

September 22, 2016Janet Carleton | @jcarletonoh

NETWORKS WE USEGOALS & CAMPAIGNSSTRATEGIES & TOOLS

NETWORKS WE USE

Library General• Twitter

@AldenLibrary• Instagram

@AldenLibrary • YouTube

/aldenlibrary• Pinterest

/aldenlibrary • Tumblr /aldenlibrary

Digital Inititatives• Twitter @AldenLibDigital• Pinterest /ohiodigiarchive • Tumblr /ohiou-digital-

collections

GOALS & CAMPAIGNS

Goals• Increase awareness and use of library resources and services among members of the Ohio University community •Digital Initiatives: Connect the OHIO community – including alumni – with the Libraries’ unique Archives & Special Collections resources

•Communicate a friendly and accessible persona for the library so members of the OHIO community feel comfortable approaching us with research questions

Selected Campaigns•#ThrowbackThursdays: share University Archives materials (Twitter + Instagram/Facebook) •#FromTheVault share items from the Libraries’ Special Collections (Instagram/Facebook + Twitter) • Fall Welcome: connect with new students & provide information on using library services and spaces (Twitter + Instagram) • Event promotion (Twitter + Facebook) • Finals Week events + activities (Twitter + Instagram + Facebook)

STRATEGIES & TOOLS

Social Media Team• Jessica Hagman – Social Media Coordinator (& Subject Librarian) • Janet Carleton – Digital Initiatives Coordinator •Courtney Brown – Public Services Student Employee Coordinator •Miriam Intrator – Special Collections Librarian •Students: one from Digital Initiatives (works with Janet) + one from Reference (works with Jessica)

Collaborating with Students• Division of labor• Student: “fun” stuff, like #WisdomWednesday and

#ShelfieSunday • Staff: sharing library events, resources, etc., where library voice is more important

• Different students have different strengths • More on this:• Hagman, J. & Carleton, J. (2014). Better together:

Collaborating with Students on Library Social Media. Public Services Quarterly, 10: 238-244. • http://bit.ly/BetterTogetherArticle

Trello for tracking content development and collaboration

Example of a Trello card• communicate with

other staff (not in email!)

• share photos and other files (not in email!)

• checklists • due dates

Sprout Social for scheduling + analytics data

Feeds feature useful for curating content & keeping up with accounts you want to engage with.

You can do the same with Twitter lists. Some of our lists:• OHIO• Alden Staff• Research &

write • OhioLINK

LibrariesSubscribe to our OHIO list https://twitter.com/AldenLibrary/lists/ohio

Basic image editing with Canva

THANKS! Jessica Hagman • [email protected] • @hagman

Janet Carleton • [email protected] • @jcarletonoh